“The Surge in Active ETFs Has Not Diminished Demand for Low-Cost, Plain-Vanilla ETFs”

Matthew Bartolini, Global Head of Research Strategists at State Street IM

Date:

Photo courtesyMatthew Bartolini, Global Head of Research Strategists at State Street Investment Management

Author: Rocío Martínez

"Advisors, institutions, model portfolio providers, and retirement-focused investors are increasingly turning to low-cost ETFs as efficient tools for portfolio construction, implementation, and long-term wealth accumulation."

Seventy percent of low-cost flows in 2026 have gone toward equity exposures (+$381 billion), with 70% of that total (+$291 billion) funneled into low-cost ETFs focused on U.S. equity markets.

"Looking ahead, any further fee reductions will likely depend on scale, operational efficiency, and asset growth."