Deepening her 17-year career in the financial industry, Diana Rueda has joined BlackRock, where she will be based out of Miami. Coming from MFS Investment Management after an eight-year tenure, she steps into the role of Director and Market Leader at the world’s largest asset manager.
According to market sources, her new responsibilities will focus heavily on the Miami wealth management ecosystem—a hub renowned for its strong concentration of Latin American investors. Her primary mandate will center on servicing wirehouses alongside select independent advisory accounts.
Prior to joining BlackRock, Rueda held progressive roles at MFS Investment Management between July 2018 and her recent departure, starting as a Senior Sales Representative before rising to Senior Regional Consultant.
Earlier in her career, she built extensive institutional experience in Colombia, serving as a Sales Trader at BBVA Colombia, Director of International Investments at Alianza Valores SCB, and a Foreign Associate at Citi.



