The Largest World Cup in History and Its Economic Impacts in the U.S.

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A global passion for soccer in motion will drive an increase in tourism revenue across 16 U.S. cities, which will welcome 1.24 million international visitors. This is the projected impact of the 2026 FIFA World Cup, according to a report by Tourism Economics, a company under Oxford Economics.

This World Cup will be the largest in history, featuring 48 teams, 104 matches, and 16 host cities across the United States, Canada, and Mexico. A total of 78 matches will be played in the U.S. alone, with stadiums averaging nearly 70,000 in seating capacity. The U.S. match schedule begins on June 12 in Los Angeles, California, and concludes with the final on July 19 in East Rutherford, New Jersey.

Inbound Tourism Demand

The company projects that the United States will receive 1.24 million international visitors for the World Cup, of which 742,000 (60%) will be additional—trips that would not have occurred otherwise. After a challenging 2025 for international overnight travel to the U.S. (with a decline of 6.3%), inbound tourism is expected to rebound by 3.7% in 2026, with nearly one-third of this growth linked to the tournament.

The peak of arrivals is expected in June, when 57 of the 78 U.S. matches will take place, representing a 10% increase in international arrivals compared to the previous year. July will bring in an additional 200,000 visitors, accounting for a 3.2% increase.

The unique passion of the soccer fan base underpins this surge: international spectators are estimated to represent approximately 40% of stadium attendance, typically attending two matches each, with 15 companions per 100 ticketed attendees.

“Mega-events concentrate demand, and the global reach of the World Cup is unmatched,” said Aran Ryan, Director of Industry Studies at Tourism Economics. “We expect a strong increase in hotel occupancy across U.S. host markets, along with a broader tourism boost as fans visit multiple cities and extend their stays,” he added.

“Soccer fans plan to follow their teams for years and may even organize once-in-a-lifetime trips around the World Cup,” he added.

Peak Nights and Premium Rates

In North American host markets, additional hotel room revenue related to the World Cup is expected to rise between 7% and 25% in June 2026, according to Ryan, with the most pronounced increases occurring on match days.

“Factoring in July matches, some cities could see year-over-year growth in additional room revenue between 1% and 5%,” he noted.

Nationally, the event will add approximately 0.4% to total hotel room revenue for 2026—a seemingly modest figure, but substantial in absolute terms, considering host cities only account for about 16% of the U.S. hotel room supply and the increase is concentrated in June and July.

Match significance is key. History shows that final rounds significantly drive up rates. In Germany 2006, the average daily monthly rate increased by 7.6% for each match in June, 14.4% for each match in July, and soared by 46.9% for the final—a pattern that serves as the foundation for the 2026 projections.

Cities such as New York, Dallas, and Miami—hosts of final-round or high-profile matches—are expected to experience significant increases.

Team fan bases also play a role. Fan-favorite teams like England, Brazil, Argentina, and France have an above-average impact wherever they play, amplifying hotel demand. Even smaller nations can generate unexpected impacts when qualification becomes a national milestone, mobilizing passionate fans who travel in surprising numbers.

Seeding allocations are not yet finalized. The December 5 group draw and subsequent schedule will clarify which cities will host teams with the largest fan bases—and therefore the greatest potential.

Legacy and Opportunity for Destinations

The World Cup enhances the branding of host cities through global broadcasts, fan-generated content, and first-hand experiences that elevate each city’s profile and encourage repeat visits. Many fans combine multi-city itineraries, discovering new places they often return to later.

“Destinations have a unique opportunity to capitalize on an active, local audience and will play a key role in spreading demand across neighborhoods, leaving an indelible mark on visitors for decades to come,” added Ryan.

The research findings are based on two reports by Tourism Economics:

  • FIFA World Cup 26 Host Cities Prepared: Analysis of Expected Hotel Sector Trends in RevPAR, ADR, and Occupancy

  • FIFA World Cup 2026: Increase in International Visitors to the U.S.: Quantifying Tourist Volume, Spending Impact, and Incremental Travel Effects

The results incorporate match schedules, hotel market capacity, air travel forecasts, and historical mega-event data, as well as behavioral factors tied to global fan bases and diaspora-driven travel.

Tourism Economics, a firm within Oxford Economics, is a global leader in travel forecasting and economic impact analysis, helping destinations and hotel brands turn data into actionable insights.

Women in ETFs Brought Together the Offshore Ecosystem in Miami

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Women in ETFs held the third edition of its regional meeting WE South | Offshore 360: The Macro View in Miami, a live event aimed at connecting professionals from the ETF universe and the offshore business around the big questions of the economic cycle. It was an intimate day featuring prominent voices in economics, strategy, and innovation in exchange-traded funds.

Sponsored by StoneX, the event took place on November 19 at the JW Marriott Marquis in Miami, with an agenda focused on the macro pulse and its direct impact on portfolio construction. Representing the South Chapter of Women in ETFs were Jan Fredericks, Co-Head of Membership, and Estefanía Gorman, Secretary and Co-Head of Mentorship. Kathryn Rooney Vera, Chief Market Strategist at StoneX, served as Master of Ceremonies and was joined by Christian Prugue, Managing Director and Co-Head of LatAm Securities.

During the first panel, “The Economy Unfiltered: A Debate on the Global Forces Shaping the Markets,” Kathryn Rooney Vera and Jonathan Levin, Markets Columnist at Bloomberg, discussed the outlook for global interest rates, the trajectory of the U.S. labor market, and the impact of rising retail trading on market dynamics.

The experts also analyzed the key drivers reshaping the global market: views on inflation and growth, the expected path of interest rates in the U.S., and how these factors are shifting investors’ risk preferences.

Artificial intelligence and its effects on the economy and asset markets were a key focus of the event. The experts also offered strategic considerations for holding gold in portfolios, in light of opportunities looking ahead to 2026.

The second panel, titled “Market Pulse: Trends, Perception, and Strategic Alignment,” featured April Reppy Suydam, Head of Latin America Distribution at First Trust, and Brad Smith, CFA Analyst & Head of ETF Strategy Americas at Invesco. The panel was moderated by Estefanía Gorman, who also serves as Director of Client Success at Scala Capital.

Guided by Gorman, the experts discussed the “Magnificent 7” and the emerging trends and themes gaining traction.

The session placed special emphasis on the “very promising” opportunities in AI and cryptocurrencies within the ETF landscape. The second panel also covered evidence pointing to a shift from passive to active ETFs, as well as approaches to help advisors and clients become more comfortable with derivatives and options within ETF strategies.

The evening concluded with a memorable sensory experience: a chocolate and wine pairing led by Ricardo Trillo of Cao Chocolates, where attendees enjoyed a curated selection of chocolates, exploring their South American origins, unique flavors, and ideal wine pairings.

For distributors and advisors based in Miami—a city that is becoming an increasingly important hub for Latin America—the conversation delivered a common message: the need to combine macro conviction with agility in implementation amid a backdrop of intermittent volatility.

The South Chapter of Women in ETFs covers the states of Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Alabama, Tennessee, Georgia, Florida, South Carolina, and North Carolina. Beyond market analysis, the gathering reinforced the mission of Women in ETFs to connect, support, and inspire the industry community, providing a space for networking and professional development for all professionals in the sector.

Bank of America Recommends the Use of Cryptocurrencies for High-Net-Worth Clients

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The introduction of digital assets into investment portfolios crossed a new threshold with the approval of Bank of America. The firm recommends a 1% to 4% allocation to crypto assets for clients of its Merrill, Bank of America Private Bank, and Merrill Edge platforms.

The investment strategists of the American bank will begin covering four bitcoin ETFs in January 2026, according to press sources.

“For investors with a strong interest in thematic innovation and who are comfortable with high volatility, a modest allocation of 1% to 4% in digital assets could be appropriate,” said Chris Hyzy, Chief Investment Officer of Bank of America Private Bank, in a statement.

“Our guidelines focus on regulated vehicles, a thoughtful allocation, and a clear understanding of both the opportunities and the risks,” he added.

Starting January 5, 2026, the bitcoin ETFs covered by the firm’s Chief Investment Officer will include the Bitwise Bitcoin ETF (BITB), Fidelity’s Wise Origin Bitcoin Fund (FBTC), Grayscale’s Bitcoin Mini Trust (BTC), and BlackRock’s iShares Bitcoin Trust (IBIT).

“The lower end of this range may be more appropriate for those with a conservative risk profile, while the upper end may be suitable for investors with greater tolerance for overall portfolio risk,” noted Hyzy.

Previously, wealthy Bank of America clients only had access to the products upon request, which meant that the bank’s network of more than 15,000 wealth advisors could not recommend exposure to cryptocurrencies, and many retail investors were forced to seek access through other sources.

“This update reflects the growing demand for access to digital assets from clients,” added Nancy Fahmy, Head of the Investment Solutions Group at Bank of America.

Samantha Ricciardi, Global CEO of Santander AM, Leaves the Asset Manager

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Photo courtesySamantha Ricciardi, until now, CEO of Santander AM

New Changes at Santander. At the top of Santander AM, Samantha Ricciardi has announced her departure from the asset manager, according to an internal statement from the firm, “to pursue new professional opportunities abroad.” She had been the top executive of the asset manager since 2022, a position she assumed following the departure of Mariano Belinky. The firm will launch a process to decide her replacement.

According to her LinkedIn profile, Ricciardi worked at BlackRock for 11 years in various roles, the last of which was as Head of Strategy and Business Development for EMEA. She also spent seven years at Schroders, where she served as Head of the asset manager in Mexico. She began her professional career at Citi in the year 2000.

The bank has just completed the integration of its two asset managers, Santander Asset Management and Santander Private Banking Gestión, to form an entity with approximately 127 billion euros under management.

Meanwhile, Ana Hernández del Castillo will lead the alternatives area at Beyond Wealth. Hernández del Castillo comes from Crescenta, where she joined in January 2024 as Investment Manager. Previously, she held various roles at MdF and Banque Havilland.

ISM and Employment: Persistent Slowdown, Not Collapse

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The November ISM manufacturing index fell to 48.2 (from 48.7), marking its ninth consecutive month in contraction. The new orders sub-index remains below that of inventories, signaling further weakness ahead. The employment component also declined (from 46 to 44), reinforcing the narrative of a still-weak industrial sector.

On the other hand, the ADP employment report shows a reduction of 32,000 jobs, while the Challenger report reflected a year-over-year increase in layoffs of 23.5%, though well below October’s 175%. Even so, limited hiring and low turnover continue to characterize the labor market, with no signs of collapse.

Consumption: Dynamic on the Surface, Fragile at the Core


During Black Friday, consumers spent a record $11.8 billion online, with holiday spending projected to exceed one trillion dollars. However, the momentum was driven by aggressive promotions, value-seeking behavior, and the use of “buy now, pay later” schemes—pointing to defensive strategies by the average consumer. This same pattern was evident, for example, in Walmart’s quarterly results, which showed higher-income families switching brands or slightly adjusting purchase quality to cut spending.

The stability of consumption now depends on political stimulus, such as the possible $2,000 check that Trump could distribute, and the expectation of declining financing costs. The “K-shaped” economy is becoming more apparent: high-income households continue spending, while middle-income ones are forced to seek liquidity.

The Fed: Cut in Sight, but With a Hawkish Stamp


Given the lack of complete data due to the shutdown, the Fed will pay close attention to the Beige Book, which shows a nearly -20% gap between expanding and contracting districts, and a clear moderation in price indices.

Amid the absence of consensus within the Fed, a hawkish cut is shaping up for the December 10 meeting, with a cautious message aimed at containing expectations. This move could strengthen the dollar (DXY), which is threatening to break above its 200-day moving average. In that case, EURUSD would target the 1.14–1.12 range. While it is important to monitor the technical evolution of the exchange rate—which has briefly recovered its 50-day moving average—productivity gains, more evident in the U.S., are translating into increases in real incomes that should, in the short term, support U.S. asset prices and, consequently, international flows into its currency. The DXY dollar index (mostly reflecting the dollar’s crosses with the euro, Canadian dollar, and Japanese yen) is attempting to break above its 200-day moving average. If Powell ends up casting doubt on the integrity of the three cuts currently priced into the 2026 curve, a recovery of this reference level would boost the greenback’s exchange rate.

The Nasdaq Rebounds, but Sentiment Remains Mixed


The Nasdaq has recovered nearly 80% of the decline suffered in November, while the S&P 500 has corrected its overbought condition. However, investor sentiment remains cautious. The market has priced in the rate cut scenario, but is beginning to question the sustainability of the rally if data do not improve uniformly.

2026: When the Rest of the “K” Comes Into Play


U.S. macroeconomic data shows signs that justify rate cuts:

  • Stagnant private consumption: Real retail sales have been flat since December, and credit card delinquencies remain high, though stabilizing.

  • Weak housing: Residential investment has declined for two consecutive quarters, and over 60% of counties are seeing price drops (Zillow).

  • Soft labor market: So far, job growth is slowing and real income growth is below its historical pace.

But a shift on the horizon is beginning to take shape:

  • Tariff uncertainty is starting to fade, and Trump is closing off geopolitical stress points (Israel, Ukraine, China).

  • Tax exemptions from the OBBA plan will take effect in 2026.

  • AI-related productivity is showing results that are starting to extend beyond the technology and communications services sectors.

  • Financing costs have dropped substantially, with rates similar to 2018 levels, and the balance sheets of households and businesses remain healthy, leaving room for increased borrowing to boost investment and spending.

Credit Demand and Positive Releveraging


With a still-weak but stable labor market and a more optimistic view of the economic outlook, credit demand is beginning to pick up among both households and businesses. Leverage, measured against GDP and historical levels, remains low, creating room for positive releveraging.

In addition, leading employment indicators are showing signs of improvement:

  • The index from the American Staffing Association has risen for 10 consecutive weeks, suggesting a recovery in temporary employment demand.

  • Employment sub-indices from regional surveys indicate stabilization of manufacturing payrolls for 2026.

  • Capital expenditure intentions are rebounding after the tariff-driven slowdown.

Fiscal Risk and Shift in Republican Strategy


With debt levels at 120% of GDP, the fiscal lever is running out. Starting in the second half of 2026, fiscal stimulus could turn negative, even though the OBBA plan may still contribute 0.4% to GDP.

This alters the political approach: Trump and the Republicans will aim to sustain consumption without additional public spending. This implies reducing tariffs on consumer goods, reinstating direct transfers (such as the $2,000 check), and — critically — ensuring low interest rates to reduce financing costs.

Starting in May 2026, Trump is expected to take control of the Fed, which would reinforce this growth strategy through the cost of money rather than public spending.

Conclusion: A Reactive Fed, a Selective Market


The current environment gives the Fed room to continue cutting, but with measured communication. The market has priced in the cuts but needs evidence that the lower part of the “K” is picking up in order to sustain the rally.

The greatest risk is no longer inflation or recession, but rather a combination of uneven growth, instrumentalized monetary policy, and excessive optimism in tech segments that have yet to deliver clear profitability.

It makes sense, for now, to maintain positions in sectors most linked to the AI boom, but also to begin balancing with others that may benefit from the abandonment of the “K” theory.

Wealth Management For the 2030s: AI, Alternatives and Next-Gen Clients

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Over 100 financial advisors from the United States and Latin America gathered at Insigneo’s Summit Sevilla 2025: Navigating Wealth Beyond Borders to explore the forces redefining global wealth management. One of the event’s most anticipated discussions, “Trends Reshaping Wealth Management,” brought together a distinguished panel moderated by Javier Rivero, COO & President of Insigneo, and featuring Ben Harrison, Global Head of Client Coverage and Managing Director at BNY Pershing; Ahmed Riesgo, Chief Investment Officer for Insigneo; and Marc Butler, Founder and CEO of Marc Butler and Wealth Management Chat GPT.

Against a backdrop of rapid technological progress, shifting demographics, and evolving client expectations, the panelists provided a clear roadmap for advisors seeking to remain competitive in a fast-changing landscape.

AI’s Transformative Role in Wealth Management

A central theme of the conversation was the accelerating integration of artificial intelligence into advisory practices. Rivero highlighted Insigneo’s own innovation in this space with Agent Neo, the firm’s proprietary AI-driven daily commentary tool.

“In January, many of you are in the pilot group of our Agent Neo daily commentary, and pretty soon, all of you are going to start receiving a daily piece that’s fully generated by Agent Neo… It’s a model we train on the right data,” Rivero explained.

The consensus across the panel: AI is no longer optional. It has become a critical enhancer of productivity, decision-making, and personalization—allowing advisors to scale insights and deepen client engagement.

Harrison encouraged advisors to proactively immerse themselves in these tools:

“Be curious and educate yourself, especially about new technologies like AI. If you’re not a paying subscriber to the premium ChatGPT, come on—pay the 20 bucks per month and access the research on these new things we’ve been talking about.”

Understanding Digital Assets: Closing the Knowledge Gap

As client curiosity—and allocation—towards digital assets grows, Rivero emphasized the importance of advisor education in cryptocurrencies and tokenized assets.

“I hear this a lot from advisors: How do I learn about crypto?… Unless you have a younger advisor embedded into it, how can they connect and learn? That’s the biggest challenge. I think everybody here wants to learn about it,” he said.

This knowledge gap represents both a risk and an opportunity. Advisors prepared to guide conversations around digital assets will be better positioned to serve younger, digitally native investors.

Reaching the Next Generation: A Strategic Imperative

Demographic shifts appeared repeatedly throughout the discussion. Butler underscored that preparing for wealth transfer is perhaps the most urgent priority for advisors.

“The biggest threat to your business is not AI or digitalization… it’s the beneficiary you haven’t met with,” he warned.

He advocated for bringing heirs into family meetings early and incorporating younger professionals into advisory teams.

“Someone younger that operates as your succession plan is going to create comfort with your clients and their kids… Those ‘HENRYs’—high earners, not rich yet—will be rich in 10 years. Embrace them now.”

Alternatives Take Center Stage in Portfolio Construction

Riesgo provided a forward-looking perspective on portfolio strategy, emphasizing the growing importance of alternatives not only as diversifiers but as potential growth engines.

“When growth is down, you need the diversifiers doing the opposite… You’ve got to have hedge funds, digital assets, gold, commodities,” he noted.

He highlighted that alternative allocations could account for 25% to 50% of portfolios, depending on the market environment and investor risk profiles—reflecting industry-wide momentum toward private equity, private credit, venture capital, and real-asset strategies.

Digital Platforms and Interoperability: The Client Experience Frontier

The panel also discussed the urgent need to create more seamless, intuitive digital experiences. Advisors and clients increasingly demand streamlined platforms, enhanced data connectivity, and user-centric interfaces.

Interoperability, they emphasized, is no longer a luxury but a core component of modern advisory ecosystems—particularly as workflows become more distributed and cross-border.

A New Era for Cross-Border Wealth Management

The panel closed on a unifying message: advisors who remain curious, adaptable, and tech-forward will lead the industry’s next chapter. As the wealth management landscape becomes increasingly global and digital, the insights shared at Summit Sevilla 2025 offer a powerful blueprint for advisors seeking to grow, innovate, and better serve clients across generations and geographies.

Business Innovation and Inheritances Drive a New Wave of Billionaires

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In 2025, 196 self-made billionaires drove global wealth to a record high of $15.8 trillion, a 13% increase over 12 months and the second-largest annual gain after 2021. According to the latest UBS report, titled Billionaire Ambitions Report 2025, we are witnessing a new wave of billionaires, fueled by business innovation and a rise in inheritances.

The report highlights that these new billionaires include both entrepreneurs successfully building businesses in today’s uncertain environment and heirs participating in a multi-year, accelerated wealth transfer. In 2025, the second-highest number of self-made individuals in the history of the report became billionaires.

“Our report shows how the rise of a new generation of wealth creators and heirs is transforming the global landscape. As families become more international and the great wealth transfer accelerates, the focus is shifting from simply preserving wealth to empowering the next generation to succeed independently and responsibly. This is influencing not only succession planning, but also philanthropic priorities and long-term investment decisions,” notes Benjamin Cavalli, Head of Strategic Clients and Global Family and Institutional Wealth Connectivity at UBS Global Wealth Management and Co-Head of EMEA One UBS.

In Cavalli’s view, we are seeing a billionaire community that is more diverse, mobile, and forward-looking than ever before. “The combination of entrepreneurial drive and the largest intergenerational wealth transfer in history is creating new opportunities and challenges for both families and wealth managers,” he adds.

Regarding investment priorities, despite market volatility in 2025, North America remains the top investment destination (63%), followed by Western Europe (40%) and Greater China (34%). Some 42% of billionaires plan to increase their exposure to emerging market equities, while more than four in ten (43%) are considering increasing their exposure in developed markets.

Self-Made Billionaires


According to the report’s data, in 2025, these 196 self-made billionaires added $386.5 billion to global wealth, pushing total wealth to a record $15.8 trillion. This marks the second-largest annual increase recorded in the history of the report. As a result, the number of billionaires rose by 8.8%, from 2,682 to nearly 3,000.

The report explains that, unlike the boom driven by asset revaluation after the pandemic in 2021, “this growth was marked by strong business dynamics and intense company creation.” From marketing software and genetics to liquefied natural gas and infrastructure, these innovators are reshaping large-scale demand, with billionaires from the United States and Asia-Pacific leading the way.

While billionaires investing in the tech sector saw their wealth grow by 23.8%, consumer and retail slowed to 5.3%, as the European luxury industry lost momentum to Chinese brands. Despite this, the consumer and retail sector remains the largest, totaling $3.1 trillion.

Industrial wealth experienced the fastest growth, rising 27.1% to reach $1.7 trillion, with more than a quarter coming from new billionaires. Meanwhile, wealth originating from the financial services sector increased by 17% to $2.3 trillion, driven by strong markets and a rebound in cryptocurrencies. Self-made billionaires now represent 80% of total wealth.

Billionaires by Inheritance


When it comes to wealth transfer, it is clear that the pace is accelerating. Looking ahead, billionaires are expected to transfer around $6.9 trillion globally by 2040, with at least $5.9 trillion going to their children.

Regarding this year’s developments, the report reveals that 91 individuals (64 men and 27 women) became billionaires through inheritance, receiving a combined $297.8 billion—more than one-third above the $218.9 billion in 2024. Additionally, according to calculations, at least $5.9 trillion will be inherited by the children of billionaires over the next 15 years.

Globally, inheritances have contributed to a rise in the number of multigenerational billionaires, now totaling nearly 860 and managing a combined $4.7 trillion in wealth, compared to 805 who controlled $4.2 trillion in 2024. Notably, the average wealth of women continued to rise in 2025, increasing by 8.4% to $5.2 billion—more than double the growth rate of men, which was 3.2%, reaching $5.4 billion.

“Although the transfer of wealth will likely be concentrated in a limited number of markets, high levels of migration could shift this landscape. Most wealth transfers will take place in the U.S. and in certain markets, but 36% of surveyed billionaires report having moved at least once, while another 9% are considering it,” the report notes.

Moreover, billionaires expect their children to succeed independently despite the influence of inheritance: 82% of surveyed billionaires with children want them to follow their own path and say they aspire to instill the skills and values necessary to thrive on their own, rather than relying solely on inherited wealth.

“In an era in which entrepreneurs often appoint professional managers or sell their businesses instead of passing them down to the next generation, 43% still hope their children will continue and grow the family business, brand, or assets,” the report adds.

The Case of the Active ETF on the U.S. Stock Market That Does Not Invest in Microsoft, Tesla, or Amazon

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The QR Code Is Present in Our Daily Lives, Increasingly Since the Pandemic. QR Stands for “Quick Response,” But at Columbia Threadneedle Investments, They Have Aimed to Give It a New Meaning: Quant Redefined. With That Label, They Recently Presented in Madrid Their Range of Active ETFs, the CT QR Series, in UCITS Format.

Among them, the CT QR Series US Equity Active UCITS ETF stands out, the UCITS version of their most emblematic active ETF, the Columbia Research Enhanced Core ETF (ticker RECS), which has a ten-year track record, manages over $4 billion in assets under management, and has outperformed the Russell 1000 index by 2% annually since its launch. Both this product and the CT QR Series European Equity Active UCITS ETF, which offers exposure to European equities, are already listed and trading on Deutsche Boerse; the firm plans to soon list two more active ETFs in the range—one offering access to emerging market equities and another to global equities with a growth bias.

How Does It Differ from Other Active ETFs?


Christine Cantrell, Head of Active ETF Distribution for EMEA at Columbia Threadneedle Investments, outlined four main features that differentiate these vehicles from comparable active ETFs. “We believe the combination of quantitative and fundamental analysis can add value,” she emphasized several times during her presentation.

The first differentiating point relates to risk: while other asset managers tend to constrain tracking error around 1% for their active ETFs, those from Columbia Threadneedle present a tracking error between 2% and 4%. “We take more risk compared to the index, but as a result, the risk-adjusted returns are higher,” argued the expert. Supporting this is the fact that the QR Series portfolios rank in the first quartile of their Morningstar category over five years, according to the information ratio.

The second difference has to do with fees: they are similar to the competition (between 20 and 30 basis points), but the QR Series can generate higher returns thanks to the team’s strong conviction in the stock selection within each strategy.

Third is experience: not only because RECS, the original active ETF, has a strong track record, but also because the portfolio manager in charge of the strategy, Chris Lo, has been with the company for 27 years and has a solid academic background. Moreover, the quantitative model used as part of the construction process for these active ETFs has been operating since 2001.

The final difference highlighted by the expert is the UCITS label, which will allow the company to bring its strategies closer to European investors and those in other jurisdictions who want to invest under this framework.

The Three Rs


It’s important to clarify that these ETFs are transparent: the data is publicly available, and the asset manager has emphasized that the entire analysis process is rules-based, “because that’s what fund selectors are looking for: they want to understand what the strategy is,” states Christine Cantrell.

Additionally, the analysis process is designed to be all-weather, meaning it can endure all market conditions. For this reason, the team has consciously chosen not to include a layer of derivatives, for example, as “the behavior could be very different from what people expect—we prefer to maintain a very consistent process,” explains the expert.

Cantrell describes the investment strategy as based on the Three Rs: Research, Rank, and Recalibrate.

In the research phase, she explains that the quantitative model is proprietary and allows for customization so that the strategy generally follows the index, but under the microscope, it becomes clear that the portfolio construction is different (for this explanation, we’ll focus on the active ETF on the U.S. stock market, which uses the Russell 1000 as a reference). The premise is to compare apples to apples—that is, the quantitative model analyzes all index components, assigns a score from 1 to 5 to each, with 1 being the highest and 5 the lowest, and neutralizes style biases.

Fundamental analysis is incorporated to gain additional insights that help determine the level of conviction the team has in each index stock: “Many clients like quantitative analysis because it’s very objective. But a fundamental analyst can go and talk to the company’s management team. They’re the ones having deep conversations with the CEO and other senior executives and who understand the strategic outlook. That’s something a quantitative model can’t capture,” reflects Cantrell.

This brings us to the third step, ranking: based on the combined fundamental and quantitative analysis, the team filters the index to retain only the top 35% of stocks it believes will perform best within each sector represented in the index—a best-in-class approach, as the expert describes it. Once this top 35% of companies is selected, the exposure is equally weighted so each has the same weight. As a result, the ETF on the U.S. stock market has a beta of 0.9 with an active share between 30% and 40%.

The Weight of What’s Missing


Within this process, Cantrell emphasizes the weight of convictions: “Within our quantitative analysis, we have no preferences by sector or country. We want to mimic the index at a macro level. But if we don’t like a company, we exclude it completely.” Here lies one of the ETF’s key differentiators: a look at the ten most underweighted stocks is revealing—for example, despite a 6.2% weighting in the index, Microsoft is not present in this strategy; the same applies to other large-cap stocks in the S&P 500, such as Amazon, Broadcom, or Tesla, which have respective weightings of 3.4%, 2.5%, or 2% in the index, but are assigned 0% in this Columbia Threadneedle vehicle.

Likewise, the top 10 holdings in the strategy also reflect the team’s high convictions: NVIDIA and Apple each have a 9.5% weighting (in the case of the latter, up to 3.5% more than in the S&P 500). Other stocks that are also overweighted compared to the index include J.P. Morgan and Visa. “Performance comes from idiosyncratic risk, which is purely risk arising from stock selection,” insists Cantrell.

The expert adds that if a market event occurs that changes the investment thesis, a stock can be removed from the strategy. “We review our analysis daily, ensure we’re dynamic, and pay special attention to downside risks,” she summarizes. Otherwise, the portfolio is rebalanced twice a year, which explains why the actual turnover rate is low—around 40% annually.

In summary, the expert concludes that one way to view this active ETF is as a strategy that uses a universe of 1,000 stocks to outperform 500 stocks, leveraging the high historical correlation between the Russell 1000 and the S&P 500. “The outcome of this active ETF is the result of the work of our quantitative team over the past 30 years,” she concludes.

Goldman Sachs Strengthens Its Bet on Active ETFs With the Acquisition of Innovator Capital Management

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The Goldman Sachs Group has signed an agreement to acquire Innovator Capital Management (Innovator), an ETF firm currently managing $28 billion in assets under management and specializing in income, targeted buffer, and growth strategies. According to the firm, the transaction will significantly expand Goldman Sachs Asset Management’s (Goldman Sachs AM) ETF range and future product roadmap, while strengthening its offering in one of the fastest-growing categories of active ETFs.

“Active ETFs are dynamic, transformative, and have been one of the fastest-growing segments in today’s public market investing landscape. With the acquisition of Innovator, Goldman Sachs will broaden access to modern, best-in-class investment products for investor portfolios. Innovator’s reputation for innovation and leadership in defined outcome solutions complements our mission to enhance the client experience with sophisticated strategies aimed at delivering specific, defined outcomes for investors,” said David Solomon, Chairman and CEO of Goldman Sachs.

For Bruce Bond, CEO of Innovator, this transaction marks a key milestone for the business. “Goldman Sachs has a long history of identifying emerging trends and significant directional shifts within the asset management industry. We are excited to bring top-tier investment solutions to clients within the ETF space and to expand our business in this leading, high-growth, and strategically important category. These synergies, among many others, make Goldman Sachs an ideal partner for us,” said Bond.

Defined Outcome Strategies
Global assets under management in active ETFs have reached $1.6 trillion, growing at a compound annual growth rate (CAGR) of 47% since 2020, as investors increasingly access public markets through the ETF wrapper.

According to the firm, defined outcome ETFs — which have grown at a CAGR of 66% since 2020 — are a key component of the fast-growing active ETF market, driven by the goal of offering innovative structured strategies in accessible formats. Based on their experience, investors are increasingly using defined outcome ETFs to incorporate a broad and customizable range of objectives into their portfolios that address their risk management and return needs.

Defined outcome ETFs use derivatives and options-based strategies aimed at delivering specific objectives, such as downside protection, enhanced returns, and predefined outcomes when held for the full outcome period, enabling investors to build and customize portfolios through the ETF’s tax-efficient wrapper.

The Transaction
As of September 30, 2025, Goldman Sachs Asset Management and Innovator manage over 215 ETF strategies globally, representing more than $75 billion in total assets, placing Goldman Sachs AM among the top ten providers of active ETFs. According to the firm, the acquisition is part of Goldman Sachs AM’s broader strategy to grow its leadership in innovative and expanding investment categories, and to deliver compelling investment performance and service to clients. The firm offers sophisticated strategies to investors as an industry leader in direct indexing and separately managed accounts, as well as through access to alternative investment strategies via its evergreen G-Series funds and active ETFs.

Following the transaction, Bruce Bond, co-founder and CEO of Innovator; John Southard, co-founder and President; Graham Day, Executive Vice President and Chief Investment Officer (CIO); and Trevor Terrell, Senior Vice President and Head of Distribution, will join Goldman Sachs AM. Additionally, more than 60 Innovator employees are expected to join Goldman Sachs Asset Management’s Third-Party Wealth (TPW) and ETF teams. The business will be wholly owned by Goldman Sachs AM, and investment managers and service providers will remain unchanged.

The firm emphasizes that this acquisition strategically expands its more stable revenue base and reinforces its commitment to providing institutional and individual investors with comprehensive solutions. The transaction is expected to be valued at approximately $2 billion, payable in a combination of cash and stock, subject to the achievement of certain performance targets. The deal is anticipated to close in the second quarter of 2026, subject to regulatory approval and customary closing conditions.

BroadSpan Adds Marcos Rampoldi as Managing Partner

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BroadSpan Asset Management announced the appointment of Marcos Rampoldi as Managing Partner. According to the firm, Rampoldi will lead the continued development and execution of BroadSpan’s private capital platform in Latin America and the Caribbean.

With over 20 years of regional experience in private equity and mezzanine debt, Marcos Rampoldi most recently served as Senior Investment Officer at LAP Latin American Partners in Washington, D.C. His previous roles include Senior Associate at EMP Global and Project Analyst at Abengoa/Befesa in Argentina. He holds a degree in Environmental Engineering from UCA (Argentina) and earned an MBA from Georgetown University – The McDonough School of Business.

Marcos joins at a critical moment as we scale our private capital strategy. We are delighted to add his valuable experience and skills in sourcing, executing, and managing tailored investments in private companies across various sectors,” said Mike Gerrard, CEO of BroadSpan Capital LLC.

“I’m excited to lead the next stage of BroadSpan’s private capital strategy in Latin America and the Caribbean, leveraging the group’s deep regional relationships and unmatched market access to create value for both investors and portfolio companies. I look forward to working alongside Mike and the rest of the team to advance a differentiated strategy,” said Marcos Rampoldi.

BroadSpan Asset Management (BSAM) is the asset management division of BroadSpan Capital LLC, an independent investment bank founded in 2001 with offices in Miami, Rio, São Paulo, Mexico City, and Medellín. BSAM manages public and private market strategies for institutional investors.