Morgan Stanley Report

Disruption in Sports Offers Play for Growth


Author: Funds Society, Miami

  1. Technology, media, and telecommunications companies that are involved in sports have been some of the most resistant sectors, even through economic ups and downs and shifts in business strategies
  2. The rights to broadcast some significant U. S. professional sports teams will end in the next two years
  3. For years, traditional broadcasters have dominated sports monetization, controlling over 80% of sports rights contracts
  4. They are expected to have a total average annual value of $24.5 billion in 2023 and 2024