Threadneedle Investments has now unveiled its new brand: Columbia Threadneedle Investments, representing a combination of resources of UK-headquartered Threadneedle and US-based affiliate Columbia Management.
The collaboration, which was first announced in January 2015, aims to strengthen both groups presence in the UK, Europe, North America, Middle East and Pacific. All existing investment strategies, teams and products will remain unchanged.
Campbell Fleming, CEO EMEA for Columbia Threadneedle Investments, said: “For Threadneedle it builds on our established businesses in EMEA and Asia Pacific. Under the banner of Columbia Threadneedle Investments we now also have a brand presence in North America, the largest investment market in the world.”
The firms, with combined assets of $505 billion, are owned by U.S. financial services company Ameriprise Financial and together form the world's 30th biggest asset management group.