BNP Paribas Asset Management has implemented its new organization, an important step in integrating its expanded businesses and executing its 2030 strategic plan. As explained, this new organization is designed to take advantage of the scale and complementary capabilities of its combined platform, driving growth among institutional, insurance, individual, and wealth management clients.
Its objective is to “accelerate the execution of the 2030 strategic plan while enabling BNP Paribas Asset Management (BNP Paribas AM) to fully take advantage of the capabilities of the broader BNP Paribas Group ecosystem.” Consequently, the Alternative Assets business line, led by Isabelle Scemama, Deputy CEO of BNP Paribas AM and Head of BNP Paribas AM Alts, with the support of Deborah Shire, Deputy Head of BNP Paribas AM Alts, maintains its integrated model, which combines investment expertise with dedicated support for each client.
With more than thirty years of experience across various alternative asset classes, including real estate, infrastructure, alternative credit, and private equity, the asset manager considers the business well-positioned to accelerate the ambitions set out in the asset manager’s 2030 strategic plan. Among these are expanding its offer, increasing third-party capital raising, and facilitating greater access to alternative investment solutions.
The Investments business line, led by Rob Gambi, Global Chief Investment Officer, brings together BNP Paribas Asset Management’s capabilities in fixed income, fundamental active equities, multi-asset, and systematic and quantitative investments. As explained, the platform is structured around specialized teams while leveraging greater scale, a broader range of capabilities, and increased research resources. Its objective is to foster the development of solutions that respond to evolving client needs and contribute to achieving the goals set out in the manager’s 2030 strategic plan: expanding the scale of active management and accelerating the development of the company’s ETF and index fund business.
For its part, the Global Client Group Liquid Strategies, led by Steven Billiet, Head of Liquid Strategies at Global Client Group, aims to broaden and deepen relationships with clients investing in BNP Paribas AM’s liquid investment strategy platform. “Leveraging the organization’s greater commercial reach and capabilities, it seeks to strengthen commercial coordination across markets and product lines and accelerate growth in institutional, insurance, retail, and wealth management client segments,” they state.
The business lines are supported by a series of cross-functional support areas, with a stronger focus on Strategic Alliances and Transformation, as well as an evolution of the sustainability model: the Global COO Office, led by Philippe Boulenguiez, Global Chief Operating Officer; the General Secretariat, led by Jean Christophe Ménioux, General Secretary; Human Resources, led by Marion Azuelos, Global Head of Human Resources; Strategic Alliances Office, led by Justyna Dajka, Global Head of Strategic Alliances; and a dedicated Transformation Office, led by Patrick Simion, Head of Transformation, and Communication and Brand, led by Marie Bogataj, Head of Communication and Brand. As noted, the Sustainability organization will evolve and include a cross-functional Sustainability Center, led by Jane Ambachtsheer, Global Head of Sustainability. As part of this reorganization process, BNP Paribas Asset Management has to date formalized the appointment of 200 managers, and new appointments are expected over the coming months.
Executive Committee
Finally, and to “further enhance decision-making efficiency,” the manager is also creating an Executive Committee, responsible for driving strategic direction and priorities. Chaired by Sandro Pierri, it will consist of Isabelle Scemama, Rob Gambi, Steven Billiet, Jean Christophe Ménioux, Marion Azuelos, Philippe Boulenguiez, and Deborah Shire.
“Our strategic plan sets a clear ambition for BNP Paribas Asset Management and defines the areas in which we want to grow. Our new organizational model will allow us to go even further in bringing value to our clients and accelerating the execution of our strategic priorities. It provides us with the scale and capabilities needed to deepen our relationships, leverage the full strength of the BNP Paribas Group, and generate long-term value for our clients,” said Sandro Pierri, CEO of BNP Paribas Asset Management.


