eToro, the trading and investment platform, has presented its new mobile app at its Intelligence in Motion event in London. eToro takes another step forward with this application to be present wherever investors are. The company shared new features such as trading with agents and sub-accounts, a new desktop platform for active traders, a constantly growing app store, and new tools for crypto-asset self-custody. The expectations of retail investors have evolved. They are looking for an intelligent, accessible investment experience tailored to their needs—an experience that proactively provides them with relevant information when they need it most, rather than having to search for it on their own. eToro’s new app responds to this demand. At its core is Tori, eToro’s proactive AI agent, which works alongside the collective knowledge of eToro’s community of millions of users. Together, they offer investors a human perspective powered by AI.
Yoni Assia, co-founder and CEO of eToro, stated the following about the new AI app: “Our AI is based on the real decisions and history of millions of investors. An intelligence that is difficult to replicate.” “By combining AI with our community, we help people invest with greater knowledge and confidence. For nearly two decades, we have worked to give everyone a voice and a choice; this is the next step.”
At the London presentation, the eToro team revealed the specific features of this app:
Reimagining Investment and Wealth Management
When it comes to reimagining investment and wealth management, the app positions itself as the central hub, redesigning the mobile interface to offer clearer portfolios, advanced charts, and an experience fully adapted to each user’s strategy. Proactive analysis is introduced with Tori, a virtual assistant that analyzes portfolios autonomously and breaks down the reasons behind price movements right when they are needed. This tool expands under the concept of “Tori wherever you are,” allowing investors to check the performance of their assets via WhatsApp or Apple Watch without needing to open the main application. The platform incorporates a sub-account for each goal, making it easier for users to independently organize and manage milestones like long-term retirement or their children’s education. The system offers more precise, custom-tailored data, granting professional-grade charts and technical analysis tools that are customizable according to the investor’s interests.
Enhanced Trading Capabilities
Regarding enhanced trading capabilities, the strategy continues with the implementation of eToro Edge, a high-performance desktop application specifically for high-frequency traders equipped with superior charting tools. It also incorporates AI agent-driven portfolios, a system that allows users to create or copy automated agents that trade in the markets 24/7 under the constant control of the investor.
A Constantly Growing Ecosystem of Applications
The firm boosts a third-party app ecosystem through the eToro App Store, a space where contributors, quantitative experts, and external developers can add technical analysis tools through a new, structured API portal.
Preparing for the Future on the Blockchain
Instant self-custody portfolios managed directly by Tori are enabled, integrating Zengo’s decentralization technology. This allows for direct ownership of crypto-assets securely, in seconds, and without friction. Finally, this entire technological rollout is crowned with a renewed brand identity featuring a new logo, a contemporary visual design, and the corporate slogan “Know better,” reaffirming the broker’s commitment to transparency and informed financial decision-making.
A Renewed Brand Identity
“Trading with agents is accelerating, and our App Store is growing rapidly. The world of finance is in constant evolution, and for two decades, at eToro we have known how to anticipate every major transformation: from social investing to crypto-assets, and now AI. At every stage, we have put that technology at the service of individual investors to create a more level playing field for everyone,” Yoni Assia concludes.
