Last updated: 11:25 / Monday, 19 October 2015
Julius Baer Sponsorship

Julius Baer Engages in a Long-Term Partnership with FIA Formula E Championship until 2019

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Julius Baer Engages in a Long-Term Partnership with FIA Formula E Championship until 2019
  • Julius Baer extends exclusive Global Partnership with FIA Formula E Championship until the end of season five in 2019
  • In season 2016-2017, Formula E will also arrive in Hong Kong, a key location for Julius Baer in its second home market Asia
  • Boris F. J. Collardi, chief executive officer of Julius Baer: “Since the beginning of the partnership, Julius Baer and Formula E have shared common values such as innovation, sustainability and pioneering spirit”

Julius Baer, the leading Swiss private banking group, announced today that it has agreed to extend the partnership with FIA Formula E Championship until 2019. Moreover, Formula E announced that starting in 2016-17 an additional race will take place in Hong Kong – an important location in Julius Baer’s second home market Asia. 

The FIA Formula E inaugural championship started in Beijing on 13 September 2014 and included 10 races in major cities around the globe including Buenos Aires, Berlin, Monte Carlo and London. The second Formula E Championship season 2015-16 will start in Beijing on 24 October 2015 with Paris as a new location on the race calendar. In 2016-17, Formula E will also arrive in Hong Kong, an important location for Julius Baer in its second home market Asia. Established by the International Automobile Federation FIA, the FIA Formula E Championship is the world’s first fully-electric racing series and represents a vision for the future of the motor industry. With its visionary approach and global reach Formula E is an ideal long-term sponsorship platform for Julius Baer

Boris F.J. Collardi, chief executive officer of Julius Baer, commented on the extension of the partnership: “After the success of the inaugural championship, Julius Baer is very proud to extend its commitment to support the FIA Formula E Championship as the exclusive Global Partner until 2019. Since the beginning of the partnership, Julius Baer and Formula E have shared common values such as innovation, sustainability and pioneering spirit. We look forward to continuing to adhere to these values and to share a vision of a world with more sustainable means of transport.” 

Kaven Leung, deputy region head Asia Pacific and CEO North Asia at Julius Baer, added: “It is wonderful to bring the Formula E Championship to Hong Kong in 2016, which really shows the attraction of this international city. Not only does the series’ pioneering spirit meet our business and brand needs in a key market like Hong Kong, it is also an effective platform for us to engage with the communities in which we operate.” 

Alejandro Agag, CEO of Formula E, said: “I am delighted that Julius Baer remains the Global Partner of the FIA Formula E Championship until the end of season five in 2019. This long-term partnership highlights Julius Baer’s continuous support and commitment for the series and shows that we share common values of innovation and sustainable mobility.”

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