Last updated: 13:22 / Monday, 10 June 2013
In the capital and Guadalajara

American Eagle Outfitters Opens Two New Stores in Mexico

Image
American Eagle Outfitters Opens Two New Stores in Mexico

American Eagle Outfitters just opened their second store in the Santa Fe Mall of Mexico City, as part of their strategic plan to increase their presence in North America. The store in Santa Fe is located in the third biggest mall in Latin America. Known for its skyscrapers and modern architecture, Santa Fe Mall is surrounded by various universities with a large population of  young people influenced by fashion, according to a press release by American Eagle Outfitters.

The first store the company opened was in Perisur, south of the Mexican capital, and is close to being top 20 of the most important stores in North America. The launch of the store in Perisur was dependent of celebrity stars like ABC’s Pretty Little Liar’s Shay Mitchell, Diego Boneta, Aerie, and Sport Illustrated’s Nina Agdal, who celebrated the opening with music by Classix and DJ Linx Linx.

“We are going down the right path with our new growth strategy,” says Simon Nankervis, senior vice-president of American & Global Country Licensing. “We are planning on opening in total six more stores under the company’s property in order to boost the business in profit in the next upcoming years. We are excited for all the success we have received in Mexico. Ever since the launching, we have reached more than a million and a half friends on Facebook, the most we have ever received comparing to our other markets outside of the US. We have a great future in Mexico.”

AEO is planning on opening a series of owned stores and operated by the same companies in Mexico. Each AEO includes Aerie in form of “shop-in-shop” or in form of side to side. The third store of the company will be launched June 7, 2013 in Guadalajara, the second biggest city in Mexico, in the mall of Galerías Guadalajara.

In 2012, American Eagle Outfitters has received licenses to open stores in Japan, Israel, and Poland and will continue increasing their presence around the Middle East. Recently, the company launched their success in the Phillippines, which is also a brand new market. American Eagle Outfitters is now present in 14 countries and also sells items through the internet in an international level involving 81 countries.

The company operates more than 1,000 stores in North America and ships items to 81 countries around the world through their website. The products of American Eagle Outfitters and Aerie are available in around 57 international franchise stores in 14 countries.

menu
menu