Bitwise Asset Management, a global crypto asset manager with over $15 billion in client assets, has announced the launch of Bitwise Model Portfolio Solutions for Digital Assets. According to the firm, the new model portfolios offer financial advisors a carefully designed investment framework to access digital assets in their clients’ portfolios through ETFs.
This launch builds on Bitwise’s eight-year track record of helping institutional investors gain exposure to opportunities in crypto assets. Specifically, the offering consists of seven models tailored to different investor profiles and risk preferences. The “Core” portfolios provide broad exposure to the crypto ecosystem, while the “Thematic” portfolios are designed for investors looking to fine-tune their exposure and focus on specific themes, such as stablecoins, tokenization, or crypto assets beyond bitcoin.
The firm notes that model portfolios have become an increasingly important tool for financial advisors seeking to leverage third-party expertise when designing client allocations. Between 2023 and 2025, assets linked to third-party model portfolios grew from $400 billion to more than $645 billion, a 62% increase. Models also saw more than $80 billion in net inflows between 2022 and 2024. “Bitwise’s offering allows financial advisors to access thematic crypto model portfolios developed by a specialist,” they state.
The Key to Model Portfolios
Following the announcement, Matt Hougan, Chief Investment Officer (CIO) at Bitwise, stated:
“Today is a pivotal moment in the way advisors access crypto assets. Model portfolios are one of the most important ways financial professionals allocate investment across nearly all asset classes, but until now their use in crypto has been limited. As the number and variety of crypto ETPs grows, these expert-built models offer a simple value proposition: they show advisors how to combine the growing number of crypto ETPs in ways that align with specific client goals. They make building a crypto allocation sleeve easy.”
The company adds that Bitwise Model Portfolio Solutions offers additional features, such as portfolios that are systematically monitored and rebalanced to mitigate drift from the portfolio’s target allocation. Additionally, allocators gain exposure through individual, easy-to-integrate portfolio frameworks; and the models are built to provide diversified exposure to the digital asset ecosystem, reducing the risk of concentration in a single asset. Finally, they consider a key differentiator to be that allocators receive clear reporting materials and documentation, simplifying due diligence and client reporting.
