Natixis Investment Managers has appointed Emily Askham as Chief Marketing Officer, International. Based in London, she will start on January 12th and will support Natixis IM’s strategic ambitions to become the most client centric asset manager globally.
In a press released, the asset manager has explained that Askham will work closely with Natixis IM’s distribution teams and affiliate managers driving marketing strategies that deliver engaging, relevant and differentiated campaigns for both existing clients and new customers.
She will join Natixis IM in an expanded role and will be responsible for both Institutional as well as wholesale & retail marketing. In addition, she will oversee digital, content & advertising, roadshows, events and the RFP team. Askham will report to Joseph Pinto, Head of Distribution for Europe, Latin America, Middle East and Asia Pacific.
On the client side she will translate the business strategy into appropriate marketing programs focusing on the customer throughout their investment journey, in close coordination with the Customer Experience team. She will also work with the product teams to help improve all areas of the clients pre-sales experience, accelerating the timeframe from initial sales concept to ‘go to market’ execution.
“To support Natixis IM’s objective of developing the business in a sustainable manner in all regions, Emily will streamline our marketing efforts across the board, accelerating our speed to market and supporting the needs of our clients as well as sales team. She will be responsible for expanding our digital presence enhancing our customer engagement. She has a strong track record in the industry and will play a key role in our ambition to become the most client centric asset and wealth manager and I am delighted to welcome her”, commented Pinto.
Askham brings more than 12 years of marketing expertise to her new role. She joins from AXA Investment Managers where she spent nearly 7 years, rising to the position of Global Head of Retail and Wholesale Marketing since 2019. She has been the recipient of a number of industry awards in marketing effectiveness and campaign innovation and most recently receiving a placement on the ‘High Performers Mentoring Program’ by the AXA IM Management Board. Prior to AXA IM, she worked for M&G Investments.
Por Sofia Cisneros
Por Funds Society, Madrid