Last updated: 11:49 / Monday, 6 October 2014
From Burson-Marsteller

Luis Gallardo, new CEO at Thinking Heads Americas

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Luis Gallardo, new CEO at Thinking Heads Americas
  • Luis Gallardo will be building the capacities needed to win the confidence of a potential of US$ 2.5 billion market including in-person, digital, literary and trending content
  • The Board of Directors of Thinking Heads Americas also features prominent personalities from the world of finance in Miami such as Jose Castellano, director of Pioneer Investments
  • For the past two years, Luis Gallardo has been acting president for consumption and brand marketing at Burson-Marsteller for EMEA

With determination to drive the expansion of Thinking Heads Americas, as of October 1st, the first operator in the Hispanic world specializing in the global market of ideas, Luis Gallardo, has been established as Chief Executive Officer and a member of the Board of Directors.

"Luis Gallardo is the perfect person to direct the expansion of Thinking Heads in the U.S. and Latin America, his multinational experience creating brands and strategic communication and marketing programs with global impact is unique and truly impressive," notes Daniel Romero-Abreu, Founder and President of Thinking Heads Group.

Luis Gallardo will be building the capacities needed to win the confidence of a potential of US$ 2.5 billion market including in-person, digital, literary and trending content, aspiring to turn Thinking Heads into a Thought Leadership Hub on a global scale through the development and exploitation of its unique model for managing personal positioning.  

The Board of Directors of Thinking Heads Americas also features prominent personalities from the world of finance in Miami such as Jose Castellano, director of Pioneer Investments, Eduardo Rabassa, director of Amrop Seeliger and Conde US, as well as Eric Bergasa, partner at Tagua Capital; Alex Blochtein, international manager of Nortek; Pete Pizarro, CEO at Whitney International University Systems; Ignasi Puig, CEO at SCPF America; Gustavo Cisneros and Steven Bandel, President and Vice President of Cisneros.

For the past two years, Luis Gallardo has been acting president for consumption and brand marketing at Burson-Marsteller for EMEA, as well as Director of Global Brand Strategy at BAV Consulting, both companies in theYoung & Rubicam group. From 2004 to 2012 Luis Gallardo was Global CMO at Deloitte, where he directed brand, marketing and communication strategy in more than 150 countries. Luis is also a counsellor for tech and entertainment start-ups such as Webrand, Shore and Hollywood Domino.

He is the author of, Brands & Rousers, The Holistic System to Foster High Performing Businesses, Brands & Careers, which was awarded the Axiom silver medal as the best marketing book in the world in 2013. Luis Gallardo holds an MBA from IMD in Switzerland, and a Master's in International Relations from the University of Lancaster in the United Kingdom.

Shaping The Word Through Ideas

The premiere of Thinking Heads Americas in Miami will be on October 27, 2014. This very special moment will feature the presence of Felipe Gonzalez, President of Spain from 1982 to 1996, as well as Adriana Cisneros, CEO and Vice-Chairman of Cisneros. The two of them will hold a colloquium on the role of "multilatinas" in the emerging economic and social regional setting,moderated by Andres Oppenheimer, political analyst for CNN and Editor of The Miami Herald, with a cocktail reception following reflection and networking.

About Thinking Heads Americas

Thinking Heads Americas puts into practice the methodology that has won the confidence of some of the world's most prestigious minds: personal positioning management through the generation and dissemination of knowledge. Thanks to this, personalities such as Felipe Gonzalez, Ricardo Lagos and Jose Luis Rodriguez Zapatero have managed to get in contact with those institutions that demanded their ideas to improve the environment in which they operated.  And most important of all: always calling on the capacity for reflection and thought of the audience to whom they were addressed.  

Thinking Heads Group has managed more than 6,000 public appearances and has made its digital content for audiovisual production into a successful training supplement for thousands of executives and companies. It has, moreover, guided and promoted the works of hundreds of authors, and planned the personal positioning strategy of more than 80 personalities from a variety of settings. Some of the distinguished figures include economists Jose Carlos Diez and Carlos Rodriguez Braun; attorney and former government minister, Ana Palacio; athletes Toni Nadal and Emilio Butragueno; the philosopher Jose Antonio Marina; journalist Pedro J. Ramirez and artist Theo Jansen, as well as a variety of personalities from the world of business, science and thought.

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