Last updated: 11:40 / Tuesday, 14 January 2014
Brand strategy

JPMorgan Chase Names Kristin Lemkau Chief Marketing Officer

Image
JPMorgan Chase Names Kristin Lemkau Chief Marketing Officer

JPMorgan Chase has announced that Kristin Lemkau will become Chief Marketing Officer for JPMorgan Chase. She will continue to report to Gordon Smith, CEO of Consumer & Community Banking. She will continue with her current responsibilities as Chief Communications Officer for Chase.

In this role, Ms. Lemkau will oversee brand strategy and advertising, sponsorships, market research and event marketing across the firm. She will work closely with each of the businesses on their product strategies and marketing approaches, and work to build core brands and overall relationship with customers.

"Kristin has had leadership roles in both the J.P. Morgan and Chase businesses," said Mr. Smith. "She has a deep understanding of our brands and products, and strong relationships with the business CEOs and marketers across the firm."

Ms. Lemkau has been with JPMorgan Chase and its predecessor firms since 1998. Since 2010, she has been Chief Communications Officer for Chase and last year, added responsibility for Corporate Brand and Employer Brand firmwide. She served as Chief Marketing Officer and Head of Communications for the Investment Bank from 2005 – 2010, and previously held senior roles in Media Relations and Internal Communications for J.P. Morgan. Ms. Lemkau graduated from Vanderbilt University. She is on the Board of the non-profit organization, the Sandy Hook Promise.

menu
menu