Last updated: 12:40 / Wednesday, 24 March 2021
Internal promotion

BNY Mellon IM Appoints Sasha Evers as Head of Retail Distribution for Europe and Ralph Elder as Head of Iberia and Latin America

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  • His appointment comes after Hilary Lopez, head of European intermediary distribution, announced that she has decided to leave the company after 11 years
  • He will be responsible for leading, defining and executing the firm's distribution strategy in Europe’s retail segment
  • The asset manager believes that "the retail market in Europe is a strategically important part of our business"

BNY Mellon Investment Management has announced this week changes in leadership roles at a global level, starting with the appointment of Sasha Evers as head of retail distribution for Europe. Based in Madrid, he will report to Matt Oomen, global head of distribution, and Ralph Elder will take over his role as head of Iberia and Latin America.

In this newly created role, Evers will be responsible for leading, defining and executing the firm's distribution strategy in Europe’s retail segment. He will work closely with its investment firms, including Newton Investment Management, Insight Investment and Walter Scott, "to provide clients with high quality, relevant investment strategies that meet their needs and objectives", the asset manager pointed out in a press release.

His appointment comes after Hilary Lopez, head of European intermediary distribution, announced that she has decided to leave the company after 11 years "to pursue other opportunities".

Evers has been with BNY Mellon IM for more than 21 years and was most recently head of Iberia and Latin America. Now, Ralph Elder, formerly director of sales for the Iberian region, will assume the leadership of those businesses. Elder has been with the company two decades and has been key in the development of the Iberia business. 

Strengthen European presence

The retail market in Europe is a strategically important part of our business. Sasha has a proven track record of building successful businesses and teams, developing longstanding client relationships and growing assets. I am thrilled to be working more closely with him as we drive further growth in the segment and strengthen our presence across Europe", said Matt Oomen, global head of distribution at BNY Mellon IM.

He also claimed to be "delighted" that Elder will lead the Iberia and Latin America businesses because he has played "an integral role" in building them alongside Evers over the past 20 years. "I would also like to thank Hilary for her many contributions to the firm and wish her the very best in her future endeavours", he added.

Meanwhile, Evers commented: "I am very excited by this opportunity to lead our retail distribution strategy in Europe. I look forward to working with all our businesses across the Continent to drive further our growth in this key client segment. Ralph has been a key driver of our success in the Iberia region and I am delighted that he will lead our Iberia and Latin America businesses going forward.”

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