Last updated: 10:57 / Tuesday, 21 July 2015
He Will Succeed Giovanni Flury

Barend Fruithof Appointed New Head Switzerland at Julius Baer

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Barend Fruithof Appointed New Head Switzerland at Julius Baer
  • Barend Fruithof will join the Executive Board of Bank Julius Baer on October 1st
  • He will become the new Region Head Switzerland
  • He succeeds Giovanni Flury who will switch to the Executive Board of Julius Baer Group
  • Additionally, Barend Fruithof will be responsible for Julius Baer’s Global Custody business.

Barend Fruithof is to join the Executive Board of Bank Julius Baer and become the new Region Head Switzerland with effect from 1 October 2015. He succeeds Giovanni Flury, who will switch to the Executive Board of Julius Baer Group as of 1 January 2016.

Additionally, Barend Fruithof will be responsible for Julius Baer’s Global Custody business. He has a successful track record in the Swiss financial industry stretching back over 20 years, with his most recent position being at Credit Suisse, where he has been Head Corporate Clients from 2008 and member of the Private Banking & Wealth Management Committee from 2011. Prior to this, he was CFO and member of the Executive Board of the Raiffeisen Group during five years. As of 1992, he spent eight years at Zürcher Kantonalbank. Set to join the Bank on 1 September 2015, Barend Fruithof will bring extensive experience not only in banking and client business but also in finance, IT and operations. He holds a degree in Business Economics from the former KLZ business school in Zurich and an Executive MBA from the University of St. Gallen.

After 30 years in the financial industry, Giovanni M.S. Flury, currently Region Head Switzerland at Bank Julius Baer, will switch to the Executive Board of Julius Baer Group Ltd. effective from 1 January 2016, where he will contribute his wealth of expertise in private banking. He will be involved in various strategic projects. Additionally, he will continue serving as a member of the Board of Directors of Milan-based Kairos Investment Management SpA, the strategic partnership in which Julius Baer currently holds a 19.9% stake. He will also remain a board member of the Julius Baer Foundation.

Boris F.J. Collardi, Chief Executive Officer of Julius Baer Group, says: “In Barend Fruithof, we have succeeded in recruiting a seasoned banking expert with an in-depth knowledge of Switzerland, an outstanding track record and extensive management experience. This makes him the ideal person to spearhead the continued expansion of Julius Baer’s activities in its key home market of Switzerland.”

Boris F.J. Collardi adds: “Since 2005, Giovanni Flury has given vital support to Julius Baer in several capacities, also as Region Head Switzerland since 2013. In this role, he proved very successful in strengthening the various regions of the Swiss market as a single entity and in significantly improving our strategy, structures and financial results. We are pleased that we will still be able to count on his wide-ranging experience in wealth management.”

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