Asset managers plan to further increase their use of alternative data for research and analysis. Specifically, they are showing interest in emerging data types such as geolocation and consumer spending data. These are among the findings highlighted in the latest global report produced by Exabel and BattleFin.
The study, conducted with investment managers and analysts working at fund management firms overseeing a total of $820 billion in assets under management, found that 86% expect to increase their use of alternative datasets over the next two years. All data categories are expected to see increased demand, with 51% forecasting a drastic rise in the use of geolocation data over the next three years, and 50% anticipating significant growth in the use of consumer spending data.
The Exabel report, “Alternative Data Buy-side Insights & Trends 2025,” revealed that all surveyed managers and analysts in the U.S., U.K., Singapore, and Hong Kong currently use alternative data in some form. Nearly all respondents (98%) agree that traditional data and official figures are too slow to reflect changes in economic activity.
Consumer spending datasets are considered the most likely to provide a significant informational edge in the near future, according to the study. About 75% of respondents selected consumer spending data, compared with 50% who chose Natural Language Processing (NLP) and sentiment analysis, 45% who opted for social listening, and 43% who selected employment and labor mobility data. Only 7% chose satellite data.
The study also revealed that investment managers and analysts have developed experience in using alternative data: 61% said they began using it between three and five years ago, while nearly one in ten (9%) have used it for more than five years. Around 28% started using it between one and three years ago. Overall, their experience with these data sources has been positive, with 87% rating the process of using alternative data as good or excellent.
In response to these findings, Andreas Aglen, President of Exabel, stated: “Institutional investors have embraced alternative data as a key source of differentiated insight, and demand for alternative data as a critical component in generating alpha continues to accelerate. It is now even more evident that alternative data has become mainstream, serving as a vital source of information for investment managers worldwide.”
The following table shows fund managers’ forecasts for rising demand across different types of alternative data over the next three years, with all categories projected to grow.
For Funds Society, Madrid