After months of internal work, BBVA Private Banking has announced the launch of an independent multi-family office service for fortunes between 30 and 300 million euros. The initiative is led by César Solera, Head of BBVA Multi-Family Office in Spain. Aiming to become a benchmark in wealth management, the service—which is already operational and will be presented to its private banking clients—takes the form of an independent company with a value proposition backed by three pillars: an experienced team, company independence and autonomy, and technology.
The service, which was presented and launched in Spain, has a global and international scope, meaning it will be implemented in other geographies where the bank operates. Regarding the pace at which this service will be rolled out to other countries, Fernando Ruiz, Head of BBVA Private Banking, explained that “it will depend on the needs of high-net-worth clients in other markets, as well as the characteristics of this ultra-high-net-worth profile, whose requirements vary by country.”
At an operational level, they noted that the service starts with a team of 10 senior professionals, each with more than 20 years of experience. This team will grow based on client needs, operating from offices located in Madrid’s prime area, outside the orbit of standard BBVA offices.
According to Solera and Ruiz, the target audience is not its current Private Banking or Wealth Management clients—”to whom this service will also be offered”—but rather those high-net-worth individuals and business families seeking a comprehensive management proposal that operates across multiple entities, with a special focus on governance.
“These services do not compete with each other; they complement one another. It adds a layer of service and advice. We are launching this service because we believe there is sufficient demand in Spain from these high-net-worth individuals or family businesses. The service is designed to address all needs, including the growing demand from Latin American wealth profiles,” both executives commented.
Open Architecture and Independence
The multi-bank operations and open architecture model with which this service is born allow clients to consolidate wealth information regardless of the institutions they work with. This provides a unified and transparent view of their assets, offering a more precise reading of risks, costs, diversification, and investment opportunities.
Additionally, this unit provides clients with a multidisciplinary team possessing cross-functional capabilities. This close, personalized guidance integrates into the realities and objectives of each holder. With a focus on building long-term relationships, the company acts as an extension of the client, transforming into a strategic partner that guarantees continuity, trust, and generational alignment.
Furthermore, its commitment to independence shapes an advisory model geared toward providing order, strategic vision, and coordination, moving well beyond the simple selection of financial products. The goal is to help preserve and grow wealth over the long term, avoiding the loss of value caused by inflation, market volatility, or insufficient planning.
A Proposal Structured Around Four Ejes
BBVA backs this new service with its differential capabilities, such as its international footprint, technological leadership, and wealth management expertise. In this sense, the value proposition of the multi-family office is structured around four main axes that comprehensively address all dimensions of wealth using specialized tools and services.
The first is investment strategy, defining investment frameworks and guiding families in asset allocation across listed markets, private markets, and real assets. The second is wealth planning, which allows for the consolidation of all client assets to perform a comprehensive diagnosis and design a roadmap incorporating wealth structure, taxation, succession planning, and a long-term vision. This analysis will rely on tracking tools and scenario analysis, with particular attention to wealth protection and its evolution across generations.
It will also include defining real estate strategies, analyzing and managing property wealth, as well as accessing off-market opportunities, international investments, and alternative assets. This dimension is especially relevant for many families where non-financial assets represent a significant portion of their global structure.
The third axis is governance and legacy, supporting generational transition processes and preparing future heirs to assume their wealth responsibilities. The fourth is purpose and lifestyle, incorporating fields such as philanthropy, art collection management, and other specialized services linked to family legacy. The model is rounded out with other financial services, including debt and financing structuring, insurance and forecasting solutions, and coordinated access to internal and external specialists based on each client’s needs.
