The Certified Financial Planner Board of Standards, Inc. hosted an AI Working Group on June 10-11 in Washington, D.C., to explore how artificial intelligence is transforming the financial planning profession and to define the evolving role of human expertise.
As part of its long-term strategy, the Board is developing actionable recommendations to help ensure AI supports, rather than replaces, the human-centered nature of financial advice.
“CFP Board is taking the lead to help the profession harness AI’s potential to elevate financial planning and strengthen engagement,” said CFP Board CEO Kevin R. Keller, CAE.
Led by CFP Board COO K. Dane Snowden and developed in partnership with Heidrick & Struggles, the working group examined real-world applications, regulatory considerations and ethical implications of AI financial planning. The agenda included scenario planning and discussions on how to integrate AI into practice responsibly.
Members of the AI Working Group include:
- Andrew Altfest, CFP®, MBA, Founder and CEO, FP Alpha and President, Altfest Personal Wealth Management
- Joel Bruckenstein, CFP®, CMFC, CFS, President, T3 Technology
- Alan Davidson, former Assistant Secretary of Commerce and Administrator, National Telecommunications and Information Administration
- Tristan Fischer, Managing Director, Financial Services Consulting, Ernst & Young LLP
- Tim Foley, Head of Artificial Intelligence Accelerator, LPL Financial
- David Goldberg, Senior Vice President, Chief Data and Analytics Officer, Edelman Financial Engines
- Brooke Juniper, CFA®, CAIA®, Chief Executive Officer, Sage
- Trent Mumma, Chief Product Officer, Orion Advisor Solutions
- Celeste Revelli, CFP®, BFA™, CSM®, CSPO®, Vice President of Financial Planning Technology, Fidelity Institutional® (FI)
- Noah Rosenberg, Chief Financial Officer, Morning Consult
- Apoorv Saxena, Managing Director, Head of AI/Data Driven Value Creation, Silver Lake
- Megan Shearer, Ph.D., Senior Data Scientist, Janus Henderson
- Zar Toolan, General Partner, Head of Data & AI, Edward Jones
- Brian Walsh, Ph.D., CFP®, Head of Advice & Planning, SoFi
