Knowledge@Wharton, the Wharton School of the University of Pennsylvania’s online research and business analysis journal, in collaboration with The Lauder Institute at the University of Pennsylvania and Momentum, a leading event organizer, has announced it will host a major conference for senior U.S. executives to gain insight into the legal and business challenges of doing business in Cuba as well as to capitalize on the opportunities of tapping into the island’s market.
The conference, titled the “Cuba Opportunity Summit,” will be held in New York City on April 1. It will cover sectors as diverse as tourism, transportation, technology and the knowledge economy, infrastructure, hospitality, agriculture, food, manufacturing and retail sectors. The event will feature leading Cuban and U.S. business experts and academics from Wharton.
The conference will be co-chaired by Faquiry Diaz Cala, President and CEO, Tres Mares Group Inc., an investment firm based in Miami, Florida, and Mauro F. Guillén, Director of The Lauder Institute, and a professor of management at the Wharton School of the University of Pennsylvania. According to Prof. Guillen, “Unleashing Cuba’s potential in the global economy is essential to fostering change from all perspectives, and it will hopefully lead to a more integrated Caribbean region.” Added Mr. Diaz Cala, “This conference promises to help participants better understand the opportunities that lie ahead in light of the recent news.”
The Cuba Opportunity Summit is designed to be a unique learning and networking forum for companies looking to leverage the Cuban market to drive growth. It is expected to attract some 200 senior-level executives and decision makers from across a variety of sectors.
Mukul Pandya, Knowledge@Wharton’s editor-in-chief, who will host the conference, noted: “President Obama’s move to normalize relations with Cuba offers an unprecedented opportunity for North American corporations. Many firms will be considering how to gain a first-mover advantage in this emerging market.”
Ben Greenzweig, Co-Founder and Co-CEO of Momentum added: “We are excited to again be working with Knowledge@Wharton on this latest and most topical iteration in the High-Velocity Growth series of events crafted specifically for senior level decision makers looking for next stage growth in the Cuban market.”
Presentations will focus on providing education and real-world case studies designed to provide a strategic roadmap for entry into the Cuban market.
In addition to keynote presentations, the summit will feature panels and fireside chats as well as extensive time for Q&A, discussion among participants, and networking opportunities.
The summit is hosted by Knowledge@Wharton in collaboration with The Lauder Institute and Momentum.
More information, including details on how to register, is available at this link.