A R T C E L S makes its highly anticipated Los Angeles launch presenting the world’s first asset-based tokenised contemporary art exhibition with works from Banksy, George Condo, Kaws and Jeff Koons. The 3D images will be available until May 18th at this link.
A R T C E L S is the brainchild of commodities trader, Gijs de Viet and London-based contemporary art gallerist, Elio D’Anna of the House of Fine Art (HOFA), who designed it to open the lucrative world of blue-chip art investments to a wider and younger international market. The pioneering contemporary art exhibition will offer investors equity in the form of digital tokens backed by shares in the artworks as registered assets of a London UK based Limited company.
Citing the Economist, Gijs de Viet explains that “Fine Art has been the single best performing asset class over the last 100 years, so it’s about time this opportunity be opened up to a much wider group of investors.” He adds, “A R T C E L S’ mission, is to provide a new alternative to traditional ways of investing in art whilst building a bold and diverse portfolio of Contemporary Art with a focus on rare editions and works on paper to attract younger, web-savvy investors with an offer on high-end assets and high value shares.
A R T C E L S parcels blue-chip contemporary art into shares worth a minimum of £390 ($500) determined through proven quantitative strategies for art asset acquisitions and made available exclusively to subscribers. Art connoisseurs and enthusiasts will get a chance to view A R T C E L S’ two week “XXI” exhibition, taking place at HOFA Los Angeles’ virtual gallery, where artworks by Banksy, KAWS, Damien Hirst, George Condo, Jeff Koons and other blue-chip artists will be on display. “Prospective investors will have the opportunity to choose between sole acquisitions or investments in wider, diversified art portfolios which offer fractional ownership and reduced risk. Whatever their choice, they can be assured they are investing in carefully sourced art, where their values are projected to appreciate based on expert analysis of market trends.” They conclude.