PwC: The Rapid Expansion of ETFs in the United States “Shows No Signs of Slowing”

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Following record net inflows in 2025, assets under management in U.S. ETFs rose to $13.4 trillion, an increase of 30%. “And this rapid expansion shows no signs of slowing,” according to PwC’s annual ETF 2030 Survey. More than a third of U.S. respondents expect assets managed by American ETFs to more than double and reach $25 trillion or more by June 2030, up from $11.6 trillion in June 2025.

“In a rapidly evolving U.S. market, active ETFs are one of the engines of growth,” the study notes. While active ETFs represent 11% of the U.S. ETF market, 83% of the new ETFs launched in the country last year fell into this category. Moreover, nearly three quarters of U.S. respondents expect demand for active ETFs to increase over the next two or three years.

The combination of rapidly rising investor demand and a favorable regulatory environment led to a record 110 digital asset ETF launches in 2025. More than a third of respondents plan to launch more ETFs of this type over the next 18 months.

U.S. respondents also point to opportunities for ETF share classes following approval by the Securities and Exchange Commission (SEC). According to the study, ETF managers will need to address various business, governance, and operational considerations to fully capture the potential of ETF share classes.

Global Figures

Assets under management in ETFs worldwide reached $19.5 trillion in 2025, up from $14.6 trillion in 2024, representing an annual growth rate of 33%, driven by strong performance in equity and bond markets. The global ETF industry also benefited from significant capital inflows, reaching a record $2.1 trillion, nearly 3.5 times higher than those of mutual funds.

And this growth trend could continue. According to the survey, more than 80% of respondents believe that investors’ preference for ETFs over other investment products will have a significant impact on the sector’s growth over the next two or three years.

In this regard, more than half of the participants in the study point to the conversion of other products, including mutual funds and separate accounts, into ETFs as a key driver of growth. More than a third expect a significant impact from the growth of ETF share classes added to existing mutual funds, where regulators allow it.

More than a third of respondents expect global ETF assets under management to reach $35 trillion or more by June 2030, more than double the assets managed by ETFs worldwide in June 2025. Nearly 70% do not rule out that the figure could reach at least $30 trillion by the end of the decade.

The Search for Alternatives Capabilities Fuels M&A in Asset Management

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Although not yet at the pace seen a few years ago, consolidation in the financial services industry, including the asset and wealth management businesses, has continued to show dynamism in the sector. The boom in alternative assets, in particular, has inspired companies to turn to the M&A market, as the desire to expand their investment capabilities in private markets has left its mark on asset managers.

During 2025, figures from McKinsey & Company show that transactions between asset and wealth managers reached 156, totaling $113 billion. This represents a 15% increase compared with 2024, but it is still a slower pace than recorded in the past, according to the report Global M&A Trends, signed by senior partners Jake Henry and Mieke Van Oostende.

According to the consulting firm’s analysis of the financial services industry, merger and acquisition activity in the world of asset and wealth management is being redirected toward businesses focused on investment capabilities.

This, they added, is especially true for deals that strengthen expertise in alternative assets. “Managers are targeting firms that give them an edge in private markets, real assets, or advanced technology,” the consultancy said on the matter.

From S&P Global Ratings they agree with the diagnosis, highlighting that the growing appetite for private credit strategies—a segment that is increasingly gaining ground in the alternatives space—and other alternative markets has led traditional managers to acquire additional investment capabilities.

Adding Capabilities

The objective, the rating agency outlined in a document on its outlook for the asset management sector in 2026, is to grow AUM, increase strategy diversification, and add publicly listed permanent capital. “The strategies being sought include private credit, infrastructure, and secondaries, among others,” a group of analysts from the firm wrote in their report.

In that sense, the rating agency highlighted a series of deals involving some well-known names from the world of traditional asset managers.

BlackRock, for example, announced in 2024 the purchase of the private credit firm HPS Investment Partners, the specialized house Global Infrastructure Partners, and the well-known data provider Preqin.

That same year, Janus Henderson Group announced the acquisition of Victory Park Capital Advisors, which invests in private credit. To strengthen this same asset class, Franklin Resources reported the purchase of Apera Asset Management the following year.

Another major buyer, as S&P Global Ratings listed, has been Affiliated Managers Group (AMG). During the past year, they indicated, the investment firm strengthened its capabilities in private equity with the purchase of Montefiore Investment; in infrastructure and energy transition, with Qualitas Energy; in logistics properties, with NorthBridge Partners; and in multi-strategy hedge investments, with the hedge fund Verition Fund Management.

One of the arguments in favor of this greater consolidation in the industry is related to the diversification of strategies within asset managers and the role it plays.

The Art of Diversifying

Some traditional managers are growing their alternatives offering, which could support revenue growth and visibility. Others are expanding their product offerings to offset outflows from strategies that are no longer in favor, according to S&P Global Ratings. In the opinion of its team of analysts, “more diversified firms are better positioned to retain their AUM as investment strategies become popular and unpopular.”

In addition, observers of the financial services sector point out that these asset classes bring with them a more favorable dynamic in corporate results.

As emphasized by the financial-sector specialist firm Crisil Coalition Greenwich, in a report corresponding to the first quarter of 2026, the mantra for asset managers during this year will be that “not all AUM is equal.”

In the past, they indicated, asset management firms have focused on capturing investor demand and boosting their own results through the launch of active ETFs and other public products, with fees that fall between index funds and actively managed vehicles. For the consultancy, this trend will continue in 2026, but more focused on alternatives, as it is more profitable for companies.

Although passive assets represent almost 30% of the asset management industry’s AUM, their figures show that they contribute only 7% of the sector’s revenue. By contrast, alternatives account for just 18% of AUM but generate 57% of the sector’s revenue. “These statistics clearly show that some dollars under management are worth much more than others when it comes to generating revenue,” the specialists at Crisil Coalition Greenwich said.

Diversification, Defensive Strategies, And Advisory: The Three Needs Identified by Advisors

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Equity markets have started 2026 with significant volatility. According to Mary Ann Bartels, CIO at Sanctuary Wealth, this reflects the typical turbulence associated with midterm election years, which are usually marked by corrections followed by strong rebounds. Despite the challenges, the S&P 500 aligns with historical patterns, supporting an optimistic outlook and emphasizing the importance of diversification.

In the view of Marlen Lopez, Senior Wealth Advisor and Founding Partner at Excelsis Global Private Wealth, for Latin American investors the main market drivers for this year include currency performance, commodity prices, and global exposure. “The U.S. dollar has weakened for three years while global reserve currencies such as the euro and the yen have strengthened. This has allowed them to benefit from greater exposure to non-dollar-denominated assets, mitigating risks arising from local currency volatility and taking advantage of foreign exchange opportunities. Maintaining a well-diversified portfolio across regions, sectors, and asset classes remains crucial to effectively manage risks and capitalize on global opportunities in a market that is increasingly stable but also more segmented,” Lopez says.

As a result, clients have adopted a diversified approach to mitigate market volatility and have leaned toward defensive strategies in search of stability, including investments in less volatile sectors such as Consumer Staples and Utilities, which offer stable returns. “We have seen the implementation of high-dividend equity strategies in uncertain markets and international diversification, especially in developed and emerging markets, which posted strong returns in 2025. Positioning is leaning toward taking advantage of corrections as buying opportunities, following the bullish projection for the S&P 500 in 2026,” she notes.

Compared with other years, Lopez has detected significant changes in asset allocation. In particular, she observes a greater emphasis on international equities and stronger demand for mixed fixed income. “The entry of the MSCI EAFE and Japan’s TOPIX into bull markets has led investors to increase global exposure to capture the superior returns recorded in 2025. Meanwhile, in fixed income, despite the mixed performance of the domestic bond market, high-grade investment assets continue to attract interest due to their currently competitive yields,” she says. She also acknowledges an increase in the weight of metals and commodities, as well as an adjustment in positions in technology.

EM, ETFs, and Alternatives

So far, Lopez has explained how investors have been feeling and how they have moved their portfolios, but her analysis goes a step further. She explains that diversification in developed markets such as Japan and in emerging markets continues to be a priority for investors due to the strong projected gains. “The growing need to mitigate concentrated risks has also led to greater adoption of strategies that include exposure to foreign currencies such as the euro, in addition to the U.S. dollar, expanding currency hedging within portfolios.”

On the other hand, she highlights that demand for ETFs will continue to grow in 2026 thanks to their ability to provide diversified access to specific sectors and global strategies while optimizing costs. “Offshore ETFs that trade in the International Quotation System (SIC) continue to be an attractive resource for Mexican investors, as they offer unique tax advantages and allow exposure to foreign currencies such as the euro (EUR) and the yen (JPY), along with USD, expanding flexibility and return potential in diversified portfolios,” she notes.

Beyond these trends, the expert from Excelsis Global Private Wealth makes it clear that the renewed interest in alternative assets as a source of diversification and protection against volatility has not been a one-off phenomenon. According to her, the most prominent assets and strategies are private credit, infrastructure, and hedge funds.

Filtering the Noise

Beyond asset allocation, what role are financial advisors playing? According to the team at Klosters, advisors have gained weight as “translators of noise.” “The market speaks in a language of algorithms and alarmist headlines, and our job is to translate that into our clients’ objectives. We don’t just report returns. We focus our support on managing expectations. In an overinformed world, our value is saying ‘this is 24-hour noise’ vs. ‘this is a structural change that affects your wealth,’” they explain.

Fernando de Frutos, CIO of Boreal Capital Management, goes a step further and notes that rather than “translators,” advisors have become a “filter” in the face of unlimited access to information and investor saturation. “The challenge is no longer accessing data, but distinguishing signal from noise,” Frutos says. When acting as a “filter,” he starts from the premise that the current geopolitical situation is more volatile than it was 10 or 20 years ago, but not necessarily more than it was 40 or 50 years ago during the Cold War—or even a century ago. “Many comparisons are made with the so-called ‘Pax Americana,’ which reached its peak in the 1990s after the fall of the Berlin Wall, when China was just beginning its economic and military rise. It is worth keeping perspective: that period was probably a historical exception, not the norm,” Frutos recalls.

It is nothing new that advisors have gone through different market events and shocks, but as pointed out by Grey Capital, what matters is putting what has been learned at the service of investors. “The lesson has been consistent: the wealth portfolios that navigate change best are not those that react the fastest, but those that are best structured and governed. In complex contexts, discipline and perspective are more valuable than speed. Every crisis teaches the same thing: those who have structure can wait; those who don’t are forced to react, and that is a major risk,” says Catherine Ruz Parada, partner at Grey Capital Latam.

The Guide to the Women Leading the Asset Management Industry

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There is limited research on the weight and presence of women in senior leadership roles within the asset and wealth management industry. However, one of the few recent data points available, published by Heidrick & Struggles, estimates that among the world’s 50 largest asset managers, only 20% of leadership positions are held by women. Even more striking, only 3% of the CEOs at these firms are women.

To mark International Women’s Day, Funds Society turns the spotlight on that 3%, offering a brief guide to the firms where women are leading companies in the asset and wealth management industry, as well as an overview of their professional careers.

Abigail Johnson

President and CEO of Fidelity Investments since 2014 (U.S.). She is responsible for the executive leadership of the firm’s corporate operations and administrative functions, as well as all of the company’s diversified business units, including asset management, retail and institutional brokerage, and workplace retirement and benefits services. She was named President in September 2013, assumed the role of Chief Executive Officer in October 2014, and became Chair of the Board in December 2016. Johnson earned a degree in Art History from Hobart and William Smith Colleges in 1984 and an MBA from Harvard Business School in 1988. She is also a member of the Board of Dean’s Advisors at Harvard Business School and of the Corporation of the Massachusetts Institute of Technology.

Ariane de Rothschild

CEO of Edmond de Rothschild (Europe). Since 2023, Ariane de Rothschild, who was born in San Salvador, has spent much of her life between Latin America, Europe, and Africa. She began her career in New York on the trading desk of Société Générale. In 1997, Ariane de Rothschild took charge of the family’s non-banking activities and consolidated them under the Edmond de Rothschild Héritage brand. She significantly modernized and expanded the group’s wine and hospitality businesses, continuing a long-standing tradition. In 2006, Ariane de Rothschild joined the Board of Directors of Edmond de Rothschild Holding, and in 2013 she transformed the family’s banking activities by bringing them together under a single brand: Edmond de Rothschild. Under her leadership, the group has expanded its offering, strengthened its position as a 100% family-owned investment firm, and achieved both strong economic success and a deep cultural transformation.

Catherine D. Wood

CEO, Founder, and Chief Investment Officer of ARK Invest (U.S.). Cathie Wood registered ARK Investment Management LLC (“ARK”) as an investment advisor with the U.S. Securities and Exchange Commission in January 2014. As Chief Investment Officer and portfolio manager, Cathie Wood led the development of ARK’s investment philosophy and approach and is ultimately responsible for the firm’s investment decisions. Before founding ARK, Cathie Wood spent twelve years at AllianceBernstein as Chief Investment Officer of Global Thematic Strategies, where she managed more than 5 billion dollars. She joined Alliance Capital from Tupelo Capital Management, a hedge fund she co-founded that managed approximately 800 million dollars in global thematic strategies in 2000. Prior to her time at Tupelo Capital, she spent 18 years at Jennison Associates LLC as Chief Economist, Equity Research Analyst, Portfolio Manager, and Director. She began her career in Los Angeles, California, at The Capital Group as an Assistant Economist. Cathie Wood graduated with honors in Finance and Economics from the University of Southern California in 1981.

Jasna Ofak

CEO and Chair of the Executive Committee of Swisscanto Asset Management International S.A. (Europe). In her role, she leads the firm’s strategy and international development, offering investment solutions to institutional clients and global distributors through its European hub in Luxembourg. As CEO, Ofak leads the executive team responsible for operations, risk management, compliance, and the development of the asset manager’s international business, supporting the expansion of its investment solutions across Europe and other markets.

Jean Hynes

CEO of Wellington Management (U.S.). She oversees nearly 3,000 employees across 16 offices in North America, Europe, and Asia-Pacific (APAC). Her strategic priorities include the firm’s globalization, advancing diversity, equity, and inclusion, integrating technology across the business, and positioning the company for the future of active management. Over the course of nearly 30 years at Wellington, Jean Hynes has analyzed the pharmaceutical and biotechnology sectors, and has also served as a health care sector portfolio manager and leader of the Health Care team. She is one of five female CEOs among the world’s 20 largest asset managers and has received multiple industry awards. Since 2014, Jean Hynes has been one of the firm’s three managing partners, jointly responsible for the governance of Wellington Management. She is based in the firm’s Boston office.

Jenny Johnson

CEO of Franklin Templeton (U.S.). Over a career spanning more than 35 years, Jenny Johnson has held leadership roles across all major divisions of the firm’s business, including investment management, distribution, technology, operations, and wealth management, before becoming Chief Executive Officer in February 2020. In recent years, she has led the evolution of the firm’s business, further diversifying its investment capabilities and client solutions through strategic acquisitions and key investments. She has also been included for four consecutive years in Forbes’ list of the “World’s 100 Most Powerful Women” and has appeared every year since 2020 in Barron’s list of the “100 Most Influential Women in U.S. Finance.” In 2024, the Committee for Economic Development, the public policy center of The Conference Board, awarded her the Distinguished Leadership Award. Johnson holds a B.A. in Economics from the University of California, Davis.

Karin van Baardwijk

CEO of Robeco (Europe). Karin van Baardwijk is Chief Executive Officer of Robeco and Chair of the Executive Committee. She previously served as Deputy CEO, Chief Operating Officer, Head of Global Information Services, and Head of Operational Risk Management at Robeco.

Karin van Baardwijk began her career in the financial sector in 2004 at Atos Consulting. She holds a master’s degree in Business Economics and a master’s degree in Corporate Law from Utrecht University.

Kate Burke

CEO of Allspring Global Investments (U.S.). In addition to serving as CEO, Kate Burke is a member of the Board of Directors of Allspring Global Investments. Prior to her current role, she served as President of Allspring after joining the firm in September 2023. She brings extensive industry experience spanning many aspects of the asset management business. Kate Burke joined Allspring from AllianceBernstein, where she most recently served as Chief Operating Officer and Chief Financial Officer. Before that, she was Head of Bernstein Private Wealth and Chief Administrative Officer. She has also served as the firm’s Chief Human Capital Officer and Chief Talent Officer. Kate Burke currently serves on the Board of Directors of the College of the Holy Cross and Cheekwood Estate & Gardens, where she is also a member of the executive committee. She holds a degree in Economics from the College of the Holy Cross and an MBA from the Kellogg School of Management at Northwestern University.

Mary Callahan Erdoes

CEO of the Asset & Wealth Management division at JPMorgan Chase (U.S.). Since joining the firm 30 years ago, Mary Callahan Erdoes has held several leadership roles within Asset & Wealth Management before becoming its CEO in 2009 and joining the JPMorgan Chase Operating Committee, the firm’s highest leadership body. Mary Callahan Erdoes holds a degree in Mathematics from Georgetown University. She is a member of the Global Advisory Council at Harvard University, where she earned her MBA, as well as a member of the Board of Harvard Management Company and the U.S.-China Business Council. Erdoes lives in New York City and has three daughters.

Mellody Hobson

Co-CEO and Chair of Ariel Investment Trust (U.S.). As Co-CEO, Mellody Hobson is responsible for the management, strategic planning, and growth of all areas of Ariel. She also chairs the Board of Directors of Ariel Investments’ publicly traded mutual funds. Before being named Co-CEO, Mellody Hobson served for nearly two decades as President of Ariel. In 2025, she founded Project Level® to help change the landscape of women’s sports. Mellody Hobson also co-founded Ariel Alternatives, LLC in 2021 and its first private equity fund, Project Black®. In addition to Ariel, she serves as a director of JPMorgan Chase and is former Chair of Starbucks Corporation. Mellody Hobson was also a long-time board member of Estée Lauder Companies and served as Chair of DreamWorks Animation until the company’s sale in 2016. She is a well-known advocate for financial literacy and is a member of the American Academy of Arts and Sciences, the Executive Committee of the Investment Company Institute, and LA28 Olympic and Paralympic Games. She earned her bachelor’s degree from the School of Public and International Affairs at Princeton University. In 2019, Mellody Hobson received the Woodrow Wilson Award, the highest honor annually granted by Princeton University to an alumnus whose career reflects a commitment to national service. She has also received honorary doctorates from Howard University, Johns Hopkins University, St. Mary’s College, and the University of Southern California.

Mirela Agache Durand

CEO of Groupama AM (Europe). Appointed to this role in 2020, Mirela Agache Durand is a CFA charterholder and holds a PhD in plasma physics. She began her career in 1998 at Oddo & Cie, where she successively held roles as financial engineer, portfolio manager of balanced funds, and later head of the multi-asset and multi-manager investment team. In 2014, Mirela Agache Durand joined La Banque Postale Asset Management as Deputy Chief Investment Officer. Since 2017, she has served as CEO of Tocqueville Finance, a role she held simultaneously with her responsibilities as Co-CEO of LBPAM.

Valérie Baudson

CEO of Amundi (Europe). In May 2021, Valérie Baudson was appointed CEO of Amundi. Previously, since 2016, she had served as CEO of CPR AM, an Amundi subsidiary recognized for its active management capabilities in thematic and ESG funds. At that time, she also became a member of Amundi’s General Management Committee and took on oversight of the firm’s subsidiaries in Germany and Switzerland. Valérie Baudson joined Amundi in 2007 to lead the development of its ETF business, which would later become the largest player in Europe in this segment. In 2013, she joined Amundi’s Executive Committee and, in 2020, assumed global responsibility for the firm’s wholesale and wealth management division. Before joining Amundi, Valérie Baudson served as Secretary General and later Head of Marketing for Europe at Cheuvreux, the European brokerage subsidiary of the Crédit Agricole Group. She began her career in 1995 at Banque Indosuez, in the General Audit department. She is also a member of the Board of Directors of CA Indosuez Wealth and a board observer at PREDICA. In addition, she serves on the Strategic Committee of the Association Française de la Gestion Financière (AFG) and is President of the Investors’ College of Paris Europlace. In 2022, she was named Chevalier de la Légion d’Honneur (Knight of the French Legion of Honour). That same year, together with Yves Perrier, she received the Financier of the Year award granted by Andese (Association Nationale des Docteurs ès Sciences Économiques et en Sciences de Gestion). Valérie Baudson graduated from the business school HEC Paris.

Yie-Hsin Hung

President and CEO of State Street Investment Management (U.S.). In addition to her current roles, Yie-Hsin Hung is a member of the State Street Executive Committee, the company’s senior leadership team. She also co-leads the firm’s Corporate Strategy and Marketing functions and oversees the State Street Markets business. Before joining State Street, Yie-Hsin Hung served as CEO of New York Life Investment Management. In 2025, she was included in Barron’s list of the “100 Most Influential Women in U.S. Finance” and in American Banker’s list of the “25 Most Powerful Women in Finance.” In 2024, she was named to Forbes’ list of the “World’s 100 Most Powerful Women.” In 2023, Pensions & Investments recognized her as one of the “Most Influential Women in Institutional Investing.” She is a former Chair of the Board of Governors of the Investment Company Institute and serves on the Board of Trustees of Northwestern University, as well as being a member of C200, The Women’s Forum of New York, and the National Association of Corporate Directors. Yie-Hsin Hung holds an MBA from Harvard University and a Bachelor of Science in Mechanical Engineering from Northwestern University. In 2019, she received the Distinguished Alumni Medal, the highest honor awarded by the Northwestern Alumni Association.

Notes, Emails, or Potential Clients: How Sales Teams Use AI

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Requests for Proposals (RFPs) have long been a cornerstone of the institutional sales and client service process, yet they continue to pose a resource challenge for asset managers. In response, RFP teams are increasingly exploring different technologies to drive efficiency and improve accuracy, according to the latest edition of the report Cerulli Edge—U.S. Institutional Edition.

According to the report’s findings, amid market uncertainty, rising client expectations, and growing competition, RFP teams responsible for winning new business must adapt. In this context, the rapid advancement and deployment of artificial intelligence (AI) is radically transforming how teams operate and helping address key challenges.

“AI is being used throughout the institutional sales and service process. A large majority of teams (81%) use AI to generate and refine RFP content. In addition, 77% use it to take notes and summarize meetings with clients, prospective clients, and consultants, later sharing these summaries internally. A smaller but growing number use AI to draft prospecting letters (32%), identify potential clients (26%), and design sales strategies (26%),” the Cerulli Associates report states.

The report also concludes that 81% of distribution teams currently use AI. Among RFP teams, the most common applications include automated responses (80%), efficient searches across content libraries (53%), and faster responses to due diligence questionnaires (DDQs) through AI-generated suggestions (53%).

According to Agnes Ugoji, analyst at Cerulli Associates, one key area for improvement lies in content management. “Asset managers maintain extensive repositories of responses, past submissions, regulatory language, and product data. As RFP volumes increase and product offerings expand, the way content libraries are structured and used can either accelerate or slow down a team’s responsiveness,” she explains.

In her view, while firms have made progress in integrating AI into sales and distribution processes, the technology will not replace the value of human oversight. “AI can improve efficiency in certain areas of the RFP process, but it cannot replace the credibility that comes from well-crafted and verified human communication. However, firms that adopt emerging tools early and integrate them strategically will be better positioned to meet client demands and differentiate themselves in an increasingly competitive environment,” Ugoji concludes.

War and Oil Reinforce the Dollar’s Safe-Haven Status

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The dollar has surged as investors flee to safe-haven assets following the war in Iran. For some analysts, this upward move dispels doubts and the debate over the dollar’s role as a safe-haven asset. An argument that appears to remain intact, given that it continues to maintain its traditional correlation with gold, which has shown a markedly opposite performance to that of the dollar.

“As is typical during periods of heightened market tension, the dollar has consolidated its position as the ultimate safe-haven asset thanks to its deep liquidity. It has also been supported by the rise in oil prices, as the United States is now a net energy exporter,” analysts at Ebury explain. More broadly, U.S. assets are clearly outperforming those in the rest of the world, reversing the “sell America” trend that dominated following last year’s tariff disputes.

The “War” Effect

The central scenario currently priced in by markets is a relatively short war, lasting around one month, in line with the estimates expressed by Trump. “As long as this time horizon remains plausible, further gains in the dollar could remain limited and may even give way to a correction if the conflict ends toward the end of the month or early April,” says Matthew Ryan, Head of Market Strategy at Ebury.

However, the expert warns that the main risk for markets would be a regional escalation of the conflict or a prolonged closure of the Strait of Hormuz, which could push oil prices above 100 dollars per barrel. In this context, European currencies—especially the euro, the Swedish krona, and the currencies of Central and Eastern Europe—have been among the hardest hit, partly due to their high sensitivity to rising gas prices, which in Europe have increased by nearly 50%.

“The Canadian dollar has emerged as another clear winner, thanks to Canada’s geographic isolation and its position as a net energy exporter. Alongside it, the Norwegian krone, also supported by oil, and the Swiss franc topped the currency performance rankings last week,” analysts at Ebury note.

From Trump to the Fed

In the view of Patrick Artus, Senior Economic Advisor at Ossiam AM, an affiliate of Natixis IM, Donald Trump wants a weaker dollar to improve U.S. price competitiveness. However, after the outbreak of the war in Iran, the dollar strengthened again. According to the expert, “Trump welcomes a depreciation of the dollar and would like the Fed to significantly cut its policy rates to amplify that depreciation.” However, he adds: “The Trump administration’s desire to weaken the dollar does not make economic sense. A deliberate policy of dollar depreciation risks triggering a balance-of-payments crisis in the United States, as the prospect of a weaker dollar would discourage foreign investors, would not significantly boost U.S. export volumes, and would increase the price of imports in the United States.”

In this regard, expectations for interest rate cuts in the United States have been revised far less aggressively than in Europe. “This is due to the smaller impact that rising oil prices could have on U.S. inflation compared with Europe. Futures markets are still comfortably pricing in at least one additional rate cut by the Federal Reserve before the end of 2026, with around a 50% probability that it could take place in June,” Ebury notes in its latest report.

Volatility in the Currency Market

For now, experts believe the U.S. dollar is likely to remain supported in the short term, as energy markets continue to price in potential supply disruptions. However, they warn that structural headwinds against the greenback remain in place. “We believe it is important for investors to manage their currency allocations, as potential government interventions could limit the weakness of some Asian currencies. In addition, structural factors weighing on the dollar remain present, and fiscal spending in Germany should provide additional support for the euro,” analysts at UBS Global Wealth Management emphasize.

According to Mark Haefele, Chief Investment Officer at UBS Global Wealth Management, with currency volatility likely to remain elevated in the near term, “investors should manage their currency allocations to reduce the risk that large moves could undermine their financial objectives, including through the use of hedging tools.” He adds: “We continue to favor the Australian dollar, the New Zealand dollar, the Norwegian krone, the Chinese yuan, and some other higher-yielding emerging market currencies in our global portfolios.”

Miami Set to Open Its First Public Observation Deck in a 90-Story Tower

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Ennismore and PMG have announced the launch of the first Delano branded residences in Downtown Miami, as well as PMG’s second major skyscraper in the city. Ahead of the anticipated reopening of the iconic Delano Miami Beach hotel, the developers say this new and exclusive branded residential address in Downtown will “pay tribute to the brand’s renowned legacy by offering the world’s most curious, creative, and cosmopolitan travelers a place to call home.”

Rising 90 stories in Downtown Miami, the new development will offer 421 residences, unobstructed views, and immersive amenities, including the first observation deck in the southeastern United States featuring a cantilevered glass platform, as well as the legendary Delano Rose Bar, located high above the Miami skyline.

“Launching the first Delano branded residences marks a defining moment for the brand, extending its legacy of authentic hospitality, cultural relevance, and exceptional design into the residential experience. Miami has always been central to Delano’s evolution, and there is no better place to bring its essence, creative energy, and emphasis on human connection into everyday life. With the reopening of Delano Miami Beach this year alongside this landmark development, we are entering a bold new chapter for Delano in the city where it all began,” said Phil Zrihen, Deputy Group CEO of Ennismore.

According to Ryan Shear, Managing Partner at PMG, Delano has been one of the most influential brands in shaping Miami’s identity for decades. “As someone born and raised here, I have witnessed firsthand the cultural impact it created—from its iconic MiMo roots to Philippe Starck’s playful design and the high-profile nightlife that helped place Miami on the global stage. Bringing Delano to Biscayne Boulevard is a natural step for Downtown, strengthening the connection between Miami Beach and the city’s evolving urban core. With PMG’s commitment to thoughtful development and in collaboration with Ennismore, we are proud to continue Delano’s legacy with a new architectural landmark that will help define Miami’s next chapter,” he said.

Conceived by conceptual artist Carlos Ott and the architectural firm CUBE 3, the project is set to stand out as a distinctive architectural work. Interiors are designed by the award-winning studio Meyer Davis, immersing residents and visitors in refined contemporary design with Delano’s unmistakable style.

Quality and Innovation at the Core of the Strategic Partnership Between LarrainVial and Invesco

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Expand the Market Through Quality is the proposal put forward by LarrainVial and Invesco. This approach underpins the strategic partnership both firms have established for LatAm and the U.S. offshore market, which they recently celebrated in the financial heart of Miami at an event sponsored by S&P Global. The event featured Rhett Baughan, Head of U.S. Offshore Distribution at Invesco; Andrés Bulnes, Partner and Global Head of Distribution at LarrainVial; Manuel González, Index Investment Strategy Specialist at S&P Dow Jones Indices; Paul Jackson, Global Market Strategist and Global Head of Asset Allocation Research at Invesco; and Joseph Nelesen, Head of Specialists, Index Investment Strategy at S&P Dow Jones Indices.

In front of more than 150 members of the investment community, professionals from both firms discussed the main market trends and the future of investing, reaching a clear conclusion about how their partnership fits into the current industry landscape: only by joining forces through quality in education, product innovation, and market access will it be possible to expand markets. “Our agreement with Invesco reflects our commitment to our third-party distribution business, a strategic pillar of our business. It represents a long-term commitment to connecting global asset managers with institutional and private wealth clients across Latin American markets and the U.S. offshore market,” said Andrés Bulnes, Head of Institutional Distribution at LarrainVial.

According to Bulnes, the partnership is allowing the firm to move into a new phase that represents its natural evolution, with innovation at its core. “It strengthens our ETF capabilities, deepens our integration, and accelerates our ability to deliver differentiated, best-in-class investment solutions to investors. None of this would be possible without the strong leadership and alignment between our teams and those at Invesco,” Bulnes added.

Within the firm’s team, commercial efforts in the U.S. offshore market are led by María Elena Isaza and Julieta Henke, Managing Directors and Co-Heads of Sales for U.S. Offshore Distribution at LarrainVial, who in just seven years have helped grow the firm’s distributed assets to 13 billion dollars. They are joined by Alejandra Saldías, who will play a key role in designing the firm’s ETF sales strategy as Head of ETF Sales LatAm and U.S. Offshore, with the goal of extending LarrainVial’s ETF positioning in Latin America to the U.S. offshore market. At the same time, Rhett Baughan, Head of U.S. Offshore Distribution at Invesco, works in close coordination with the LarrainVial team to strengthen client relationships and broaden the reach of the firm’s offering in this segment.

Currently, LarrainVial manages 65 billion dollars in assets and operates across the Americas with more than 900 professionals, combining local expertise with global standards. “For more than 18 years, we have built a relationship based on discipline, execution, and consistent growth. Today in Latin America, we distribute more than 9 billion dollars in Invesco mutual funds and 16 billion dollars in its ETFs. In addition, our U.S. offshore business has grown over the past seven years to reach 13 billion dollars in assets, positioning us as a relevant distributor in this segment,” the LarrainVial executive noted.

U.S. Investors Most Likely to Increase Their ETF Exposure

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Brown Brothers & Harriman (BBH) has released its latest survey of managers on the global ETF industry. This 13th edition of the survey comes at a “turbulent moment,” according to the report, marked by “geopolitical tensions; a turbulent news cycle and a complex regulatory environment.” In short, “uncertainty abounds,” but “the ETF space is an area where optimism prevails,” according to the survey results.

The responses from the 325 ETF managers surveyed, 100 from the United States, 125 from Europe and another 100 from Greater China, suggest that demand for ETFs continues to grow even in a mature market, due in part to “the adoption of ETFs by new markets and channels.” In the short term, as the study reveals, global investors plan to adopt a balanced approach to secure income while also seeking protection against potential declines and volatility.

Almost all investors surveyed (96%) expect to increase their exposure to ETFs over the next 12 months, a percentage that has remained stable since February 2025. The appeal remains global, as investors in the United States are the most likely to increase their positions in exchange-traded funds (98%), followed by those in Greater China (95%) and Europe (94%).

However, a more detailed analysis of regional differences indicates varying levels of maturity in the ETF market. In the United States, the percentage of investors planning to significantly increase their exposure to exchange-traded funds this year was almost cut in half compared with 2025. Europe and Greater China also recorded small declines in plans to significantly increase ETF exposure. However, widespread increases were observed among those planning to slightly increase allocations (by less than 10%). No investor indicated plans to reduce exposure.

Points of Interest

In particular, over the next 12 months investors plan to invest in dividend/income strategies (33%), sector or thematic equity exposure (28%) and defined outcome ETFs (26%). As caution remains the priority, 20% also plan to acquire money market exchange-traded funds, which offer safety and liquidity with modest yields.

To a lesser extent, commodities are also on the menu. Despite the surge in precious metals in 2025, only 17% plan to increase their exposure to commodities, “a view that may be supported by the sector’s volatility in early 2026,” according to the study.

Preferences vary by region. In the United States, investors’ preferred option is defined outcome ETFs (37%), which also rank highly (54%) among the exchange-traded funds they are most likely to use to manage volatility over the next 12 months. However, dividend/income ETFs are the top priority in Europe (42%) and Greater China (27%).

Protection Against Downside Risk

Market volatility is a major concern in 2026 as investors face rising geopolitical tensions.

Globally, the preferred option for managing volatility over the next 12 months is low-volatility equities and defensive ETFs covering sectors such as utilities and consumer staples (57%).

Funds Society and CFA Society Miami launch the Gen-Wealth Awards

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At Funds Society, we are always looking for the best professionals in the industry—and we know you are one of them. With this in mind, we have launched the Gen-Wealth Awards in collaboration with CFA Society Miami. These awards recognize outstanding financial advisors and advisory teams at different stages of their careers, highlighting achievements in scale and growth—from rising talent to lifetime achievement.

“With the Gen-Wealth Awards, we want to shine a light on how different generations of advisors strengthen the leadership pipeline and support long- term continuity in the industry,” said Alicia Jiménez, Executive Partner and Director of Funds Society. For this reason, in addition to the individual awards by generation, the program includes a team category that highlights firms where multiple generations are actively working together in advisory business.

The awards are structured across five categories: Gen Z Advisor of the Year; Millennial Advisor of the Year; Gen X Advisor of the Year; Advisor of the Year – Lifetime Achievement; and the Multigenerational Advisory Team Award. Through this form, professionals across the Americas region may submit their applications, which will be reviewed and assessed by CFA Society Miami and Funds Society. Winners will be announced during the 1st Funds Society Leaders Summit Miami, to be held on April 21, bringing together leading investment industry professionals to share ideas, strategies, and perspectives on the challenges and opportunities facing the sector.

This initiative is an opportunity to highlight both emerging talent and the industry’s most senior profiles. If you believe in yourself and your team, submit your application for the Gen-Wealth Awards by March 22, 2026.
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