“Many of the Fundamentals of American Exceptionalism Remain Intact”

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John Lamb, Equity Investment Director at Capital Group, analyzed the effects of Trump’s policies, the role of Europe, and highlighted attractive opportunities in the healthcare sector. He affirmed that there is a shift in the global balance, anticipated “some additional weakness” in the U.S. economy, and noted that the “inflationary rebound resulting from tariffs” has yet to materialize. However, the United States remains “resilient” thanks to strong investment in technology and data centers, and its exceptionalism continues to hold beyond the short term.

He also commented that by 2026, the ECB may need to consider raising rates “two or three times,” and that the euro could reach 1.30 against the dollar next year in a context of U.S. dollar weakness. Regarding emerging markets, he noted that China faces the challenge of structurally lower growth, while Indian companies appear overvalued.

This was shared during an in-person meeting with Funds Society, during a stop on the roadshow the specialist conducted in Miami to present Capital Group’s New Perspective Strategy, the global equity strategy the firm has been managing for over 50 years, investing flexibly in quality multinational companies driving global change.

Trump’s Impact and U.S. Economic Resilience

While acknowledging certain challenges stemming from the Trump administration’s policies, Lamb stated that the so-called “American exceptionalism” has not come to an end. “We take a balanced stance. We’re not fully on one side or the other. There are arguments both for and against,” he said.

Lamb expanded on Trump’s tariff policies, which in his view have created short-term difficulties for the U.S. economy. Still, he emphasized the resilience of U.S. companies and the economy as a whole, which have adapted to the trade tension environment.

According to Lamb, the full impact of the tariffs has yet to show up in the data. “We believe we haven’t yet seen the entire effect on the U.S. economy. Our short-term growth and inflation forecasts are less optimistic than the consensus,” he stated.

In that regard, he anticipated “some additional weakness” and warned that the inflation rebound linked to tariffs “has not yet materialized.” However, beyond the short term, Lamb argued that many of the fundamentals of American exceptionalism remain in place, driven by a combination of factors: “deep and liquid capital markets, a strong entrepreneurial spirit, and the rule of law… Many of those components remain intact,” he stated.

He also noted that growth has been supported by robust investment in tech infrastructure, particularly in data centers. While there may be risks of overenthusiasm in that segment, Lamb does not foresee a recession.

Diverging Monetary Policy

In this global context, Lamb said that Europe has performed better than expected. He considers it reasonable for the market to be pricing in three to four rate cuts by the Federal Reserve, but expects the European Central Bank to face the opposite challenge.

“The shift in Europe’s fiscal regime, with strong public spending—especially in Germany—could boost growth while also generating inflationary pressures,” he explained. In his view, the eurozone could potentially see two to three rate hikes.

Lamb also projected that the euro could reach 1.30 against the dollar next year amid U.S. dollar weakness. However, he added that “in the long term, the U.S. will likely benefit from a productivity boost driven by investment in artificial intelligence.”

Healthcare: Targeted Opportunities

Speaking about equities, Lamb pointed to the healthcare sector, where he sees attractive opportunities.

“It’s been a challenging time for the sector,” he admitted, citing negative factors tied to U.S. government policies on drug pricing and reimbursement, as well as tariffs. “But valuations are now near historic lows in relative terms.”

The expert believes political risks have diminished and that the sector combines “attractive valuations with an exciting innovation pipeline.” He cited specific examples such as Eli Lilly, which is about to present clinical trial results for a new oral version of its weight-loss drugs—a development that could “significantly open up the market and expand its reach.”

Capital Group’s New Perspective Strategy does not make “large macro bets by region,” he explained. “We focus on finding the right companies, regardless of where they are domiciled,” he concluded.

Which Distribution Channel Wins and Loses in the Alternatives Boom?

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The Alts Leaders Survey 2025, conducted by Alternative Investments Market Intelligence, breaks down how the growth and adoption of alternative investments in private markets is taking place across different distribution channels. Overall, the study’s findings point to a market still in the early stages of integration. While adoption of these types of investments is expanding, the report’s data highlights significant segmentation by channel, making average figures less meaningful without added context.

The study gathers insights from senior executives in the distribution sector representing more than 65.9% of all private investment flows into alternative assets. The results show that although private alternatives are gaining traction, investment penetration remains uneven across the various distribution channels.

Key findings include:

1. Wirehouses Lead:
23% of clients invest in private market alternative assets, with an average portfolio allocation of 16%. This accounts for 3.75% of total client assets—nearly three times the share held by independent broker-dealers and five times that of the RIA community overall. Their institutional infrastructure, the expertise of their CIOs and analysts, along with the support of both technological and human capital infrastructure, are decisive advantages driving private investment adoption among clients.

2. Independent Broker-Dealers Lag Behind but Make Meaningful Allocations:
Adoption stands at 9%; however, participating clients have a 13% exposure, equating to over 1% of total assets. Structural barriers, lower client wealth, and suitability restrictions limit broader growth, the study notes. Some respondents indicated that historical underperformance of legacy real estate funds has dampened enthusiasm in this channel.

3. RIAs Tell Two Stories:
Committed RIAs show private market alternative adoption above 29%, with client allocations averaging 11%, representing 3.35% of implied client assets. However, Broad RIAs reflect only 0.78% in implied assets, signaling that many firms in this segment have yet to engage in alternative investments. Barriers include indexing preferences, operational limitations, and fee sensitivity.

4. Early-Stage Market Dynamics:
Interviews confirm that firms with dedicated resources expand adoption more effectively, while others remain cautious due to illiquidity, operational sensitivities, and fees.

Based on these figures, the study highlights several observations and implications:

  1. Wirehouses are leaders in alternatives across distribution channels for multiple reasons: the combination of adoption and allocation generates the greatest impact on client portfolios, supported by CIOs’ analytical activity and advisor reinforcement.

  2. Independent Broker-Dealers remain constrained by suitability: structural barriers persist, limiting both access and the scope of product approval.

  3. RIAs include a subset of firms deeply committed to private market alternative investments, but the majority remain uninvolved, which weighs down capital-weighted averages, according to the study.

The report also notes that the wide dispersion across each channel in terms of private market alternative investment reflects a market still in its early stages: the large variation among firms reveals disparities in infrastructure and operational readiness.

The growing availability of evergreen funds with lower minimum investment thresholds and permanent access is expected to gradually increase penetration rates of alternative investments among clients.

During interviews, many respondents expressed a desire to “catch up” with firms that offer strong and sophisticated solutions for their clients.

China’s Advantage in Trump’s Tariff Game

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Since last Friday, Malaysia’s capital (Kuala Lumpur) has been the setting for the fifth round of trade negotiations between China and the U.S., following a staged escalation in tensions last week. According to experts, these meetings have aimed to ease the atmosphere ahead of the face-to-face meeting between Xi Jinping and Donald Trump, which will take place in three days.

At DWS, they emphasize that the Asian giant is better prepared to face the trade and tariff challenges posed by the U.S. Firstly, as explained in the latest report by its CIO, the situation is not new. “China was already a key focus of U.S. foreign policy under President Biden. Moreover, although China remains one of the main targets of the United States’ tariff policy, its impact was diluted in April, when Washington imposed punitive tariffs on multiple countries worldwide. China also responded quickly to Trump’s return, adopting economic policy measures aimed at stability. And finally, the share of Chinese exports destined for the U.S. has halved over the past eight years, now standing at around 10%. Ultimately, China’s economy today is much less dependent on international trade than is commonly assumed: in 2024, exports accounted for less than 20% of GDP, compared to 36% in the case of the European Union,” they point out.

Just last week, China announced its new five-year plan, which largely signals a continuation of recent policy priorities—under the umbrella of “high-quality development”—placing increased emphasis on accelerating technological self-sufficiency and scientific capabilities. In the opinion of Robert Gilhooly, senior economist specializing in emerging markets at Aberdeen Investments, this will be seen as a continuation of the effort to improve and expand domestic manufacturing capabilities, as outlined in the ‘Made in China 2025’ plan, though it is unlikely the name will be renewed, as it has irritated key trade partners.

“Recently, policy has attempted to boost consumption, but geopolitical pressure is likely to keep priorities tilted toward the supply side of the economy, which will make it harder to eliminate deflationary pressures—even if authorities focus on sectors with well-known overcapacity issues, such as automobile manufacturing, solar energy, and batteries,” Gilhooly notes.

The Secret of Tariffs


In addition to China’s stronger position at the negotiating table, Philippe Waechter, chief economist at Ostrum AM (a firm affiliated with Natixis IM), argues that, at its core, the U.S. tech sector cannot fully decouple from the Asian country. “Trump’s response, with tariffs on China 100% higher than those already in place, is a reaction born of helplessness, as the United States cannot do without many Chinese products. Chinese advances are harming the U.S. tech and defense industries. What’s new is the shortage this could cause on the other side of the Atlantic. It is no longer a matter of prices, but of a break in the value chain. It’s not comparable, and the consequences for U.S. industry could be far greater than the mere application of customs duties,” Waechter states.

As the Ostrum AM expert recalls, “The U.S. economy is strong, but artificial intelligence plays a major role: it explains 92% of growth in the first half of the year. Without it, GDP would have grown just 0.1%. The U.S. economy is likely not as robust as it appears.”

For Sandy Pei, senior portfolio manager at Federated Hermes, despite the renewed escalation of the trade war, the risks facing China’s economy are well understood and already priced in. “We expect supportive policies to stimulate the economy, particularly for high-tech industries, especially in areas where China currently lags behind global leaders. However, financial support is likely to taper off quickly, as the government prefers a market-driven approach: only the most competitive companies will come out ahead,” she argues.

Chinese Equities


For now, no other country is subject to as intense a burden of tariffs and sanctions from the United States as China. However, the Asian giant also appears to be the best-prepared country for a second Trump term, and DWS believes Chinese equity markets may be benefiting from this. “Sometimes, equity markets can be ironic. Chinese stocks began to rebound roughly at the time Trump returned to the presidency in January 2025,” notes the latest report from its CIO.

The document points out that the factors driving the Chinese stock market are primarily internal rather than external. And, prior to the rebound seen this year, they were far from favorable. “Since 2021, the Chinese market has lagged behind the U.S. and Europe. The problems are well known and, in part, remain unresolved: an oversaturated real estate market, an aging population, high levels of local government debt, power concentrated in the party, weak consumer confidence and high savings rates, inconsistent data quality, and overcapacity in numerous sectors. The government’s ‘anti-involution’ strategy aims to address some of these issues,” it notes.

From the asset manager’s perspective, after adjusting its economic policy, the MSCI China index has gained nearly 40% so far this year, and they consider valuations to have returned to the average of the past fifteen years. “The deterioration of confidence in other regions is boosting China’s position, where the likelihood of a gradual recovery is increasing. Even if a broad-based recovery does not occur, opportunities in the technology sectors could continue to offer solid upside potential, despite the recent valuation reassessment,” says Sebastian Kahlfeld, head of emerging markets equities at DWS.

Miami: Angelita Fuentes Joins Voya as Associate Regional Director

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Angelita Fuentes joins Voya Investment Management in Miami as associate regional director – US offshore, according to a post on her LinkedIn profile.

“I am pleased to announce that I am starting a new position as associate regional director – US offshore sales at Voya Investment Management,” she said in the post.

According to what the professional shared on LinkedIn, she will join the team led by Alberto D’Avenia, managing director – head of US offshore; along with Vince León, senior VP & senior regional director – US offshore; Samantha Muratori, US offshore wholesaler – NY & TX; and Joseph Arrieta, assistant vice president – US offshore.

Angelita Fuentes comes from SMVNF Investments, where she held the position of finance manager, after working at IPG Investment Advisors as VP wealth management. Previously, she built her career at SunTrust, holding various roles.

Academically, she is a graduate of Florida International University, where she earned a degree in international relations and affairs and also completed a master’s in finance at the same institution. She holds FINRA Series 7 and Series 66 licenses, among other academic certifications.

UBS International Adds Alejandro Lara in New York

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Generation Z Millennials 401k vs Social Security
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UBS International announced the addition of Alejandro Lara as part of the New York International Market in the role of First Vice President – Wealth Management.

“With experience in wealth planning, structured finance, and capital markets, Alejandro brings valuable expertise to help you achieve your most important goals and aspirations for your family, your career, your business, and your legacy,” the bank stated in a welcome announcement.

“As part of a leading global wealth management firm, Alejandro will offer well-thought-out strategies and solutions for every aspect of your financial life,” it added.

Michael Sarlanis, Managing Director & Market Executive, New York International at UBS, also joined the welcome announcement from his LinkedIn profile, where he invited his contacts to join him, Fabián Ochsner, Market Director, New York International, Wealth Management Americas, and “the entire leadership team of New York International, in welcoming Alejandro to UBS.”

According to his LinkedIn profile, Lara worked for nearly twelve years at Morgan Stanley in New York as an International Client Advisor, and later held a brief tenure at Oppenheimer as Senior Director Investments. He holds a law degree from the Instituto Tecnológico Autónomo de México and a Master of Law in Banking, Corporate, Finance, and Securities Law from Fordham University School of Law.

Pictet AM Launches Its First ETFs in the U.S.

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Pictet Asset Management, part of the Geneva-based independent group managing over $800 billion in assets, announced the launch of its first exchange-traded funds (ETFs) listed in the United States, designed to bring its artificial intelligence-driven quantitative and thematic strategies to U.S. financial advisors and investors, the firm stated in a press release. The listed funds are the Pictet AI Enhanced International Equity ETF (PQNT), the Pictet Cleaner Planet ETF (PCLN), and the Pictet AI & Automation ETF (PBOT).

“These strategies reflect our long-term approach, with investments in emerging technologies and global megatrends,” said Elizabeth Dillon, CEO of Pictet Asset Management (U.S.).

PQNT offers diversified exposure to international equities using a transparent, factor-neutral AI model designed to consistently generate stock-specific alpha, while maintaining low correlation with traditional quantitative strategies.

PQNT brings our AI-powered international equity strategy — previously available only to institutional clients — to U.S. advisors for the first time,” explained David Wright, Head of Quantitative Investments at Pictet Asset Management. “The strategy aims to deliver consistent active returns without relying on the ‘black box’ approach typical of many quantitative strategies,” he added.

PCLN invests in companies whose innovation accelerates the transition toward a cleaner future, from efficient supply chains to smart grids.

“Our decades-long experience in thematic investing has taught us that the most compelling opportunities arise when powerful megatrends — such as urbanization, artificial intelligence, resource scarcity, and climate change — converge to redefine how societies produce, consume, and connect,” stated Yi Shi, Client Portfolio Manager of PCLN. This ETF “leverages a platform of more than 70 thematic investment specialists and three decades of institutional research to identify companies well positioned to benefit from long-term structural growth, accelerating the global transition toward a cleaner, safer, and more sustainable future,” he concluded.

For its part, PBOT provides exposure to companies benefiting from the adoption of AI and automation, focusing on long-term efficiency and productivity growth.

“As long-term thematic investors, we can invest across the entire value chain of artificial intelligence and position our portfolios to capture the main beneficiaries as they emerge,” said Anjali Bastianpillai, Senior Client Portfolio Manager of PBOT. The ETF “offers investors long-term exposure to AI and automation through rigorous fundamental analysis aimed at capturing long-term benefits, rather than short-term momentum,” she explained.

Dillon noted that “these strategies reflect our 220-year commitment to independent thinking and pioneering investments based on solid research. They are designed as enduring pillars for portfolio construction, expressing our forward-looking view on emerging technologies such as artificial intelligence, alongside our deep expertise in global megatrends.”

The launch of these ETFs allows Pictet to extend its client-centric approach into a rapidly growing segment, offering strategies grounded in rigorous research and independent thinking that have supported the group’s success for over two centuries.

Not All Is Smooth Sailing: Gold Correction and Isolated Credit Defaults in the U.S.

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Complacency has been one of the most repeated words by investment managers and experts to describe the market in recent months. While stock markets—especially the S&P 500—remain at record highs, experts are now placing less emphasis on the idea that markets are in a “complacent” state, given two sharp movements that occurred over the past week.

Instead, the two words that seem to remain valid in describing the current market are resilience and volatility. “The global outlook reflects a confluence of factors that are keeping markets in a state of fragile stability. In the U.S., corporate strength contrasts with political and trade uncertainty, while in Europe, regulatory pressure and energy dependency remain latent risks. Asia shows resilience thanks to expectations of stimulus and trade agreements, although Japan faces the challenge of balancing monetary and fiscal policy in a high-tariff environment,” says Felipe Mendoza, market analyst at ATFX LATAM.

Gold Adjustment

The headline this week was the sharp 5% correction in gold, after reaching October highs near $4,400 per ounce. According to experts, the strength of the dollar this week put pressure on precious metals, triggering one of the most pronounced drops in years for both gold and silver, as investors looked to lock in profits following a bullish streak.

“From a technical perspective, gold broke through key intraday support levels, which accelerated algorithmic selling and deepened the decline. However, the underlying context remains solid. Central banks continue to buy at a steady pace, and physical demand in Asia remains strong, particularly in China and India. These factors continue to serve as structural buffers against short-term speculative moves,” adds ATFX LATAM.

According to Claudio Wewel, FX strategist at J. Safra Sarasin Sustainable AM, the recent correction is due to broad-based profit-taking driven by a combination of factors. “Although the coming days will likely be marked by volatility, we believe the fundamentals supporting a renewed increase in gold prices remain strong in the medium and long term. Geopolitical uncertainty remains very high, and gold is still underweighted in portfolios. Therefore, we expect investors who had previously stayed away from the metal to continue turning to it and increasing their positions. Finally, the growing interest from stablecoin issuers and an uptick in outflows from crypto assets represent additional upward drivers for gold,” says Wewel.

Simon Jäger, portfolio manager on the multi-asset team at Flossbach von Storch, adds another factor to explain the situation: “Due to ongoing geopolitical conflicts, the central banks of China and Russia in particular have massively increased their gold reserves in recent years. We believe this trend will likely continue. As a result, this year gold has replaced the U.S. dollar (or U.S. Treasury bonds) as the largest investment within central banks’ foreign exchange reserves globally.”

Credit Stumble

The other key topic was U.S. credit. It began last week when regional U.S. banks came under pressure after several lenders reported loan write-downs linked to a bankrupt real estate investment trust (REIT).

As Axel Botte, Head of Market Strategy at Ostrum AM (a Natixis IM affiliate), explains, Tricolor (a subprime auto lender) and First Brands (a leveraged auto parts company) have become the first casualties of accumulated delays in auto loan payments and the sharp increase in tariffs on auto parts.

“Two regional banks are now reporting they were victims of fraud related to loans to credit funds with unfavorable exposure to commercial mortgage-backed securities. The opacity of private credit funds has long been recognized as a risk factor. It’s difficult to assess the systemic risks tied to their activities, but once you spot one cockroach, there are likely more hidden. While the credit minefield may remain contained, reports from the main regional banks are not raising alarms for now; however, credit quality will remain a focal point. The Fed’s announcement to pause balance sheet reduction suggests Jerome Powell is particularly attentive to liquidity conditions,” he argues.

“A senior executive from a major U.S. bank warned that spotting ‘a cockroach’ usually signals there are more, reflecting concern that isolated defaults could foreshadow a broader wave of bankruptcies. To make matters worse, wholesale funding rates have climbed above normal levels, which historically signals a shortage of reserves in the banking system,” adds Benoit Anne, Senior Managing Director and Head of the Market Intelligence Group at MFS Investment Management.

Anne calls for calm, explaining that her team at MFS IM sees no reason for panic. “To begin with, recent remarks by Fed Chair Jerome Powell suggest a review of quantitative tightening at upcoming FOMC meetings. This should ease downward pressure on bank reserves. As for the recent defaults, our investment team considers them isolated, relatively small, and unrelated, which reduces the likelihood of a systemic credit event. In fact, broader markets—including asset-backed securities (ABS) and collateralized loan obligations (CLOs)—have not shown significant spread increases related to these episodes. Overall, it’s worth noting that continued disruptions could create mispricings, offering active managers the chance to deploy capital at attractive valuations,” she explains.

End of the Private Credit Cycle?

Lale Akoner, Global Markets Strategist at eToro, takes a broader view: “We see the credit events in October as idiosyncratic blowups, not systemic fractures. Both companies operated in narrow, high-risk segments of the market—subprime loans with high leverage. The losses were real but concentrated. Crucially, most regional banks showed limited or fully provisioned exposure, with no signs of widespread credit deterioration. This was a wake-up call on layered credit risk, but not a repeat of SVB or 2008 in our view. That said, the opacity of financing structures, the increasing use of PIK interest, and interconnections between funds require closer monitoring through 2026. The good news is that we are in a falling interest rate environment, not in a tightening cycle.”

In this broader reading of the private credit market, Francesco Castelli, Head of Fixed Income and Portfolio Manager of the Euro Bond Fund at Banor SICAV, believes that credit markets are approaching an inflection point in the credit cycle. He notes that “Private Credit markets are behaving like Telecoms in 2000 or Banks in 2007—they were the triggers for major crises in the credit cycle.”

In his view, private credit markets have grown exponentially in recent years due to the high returns they offered, despite not being publicly traded and therefore not pricing in market value on a daily basis. This, in his opinion, makes it harder to detect stress phases, although there are tangible warning signs.

“The main red flag is the behavior of Business Development Companies (BDCs), publicly traded vehicles providing access to private lending, which have entered bearish territory after years of strong gains. This sharp reversal reflects growing investor concern over whether high dividends will continue as borrowers’ cash flows deteriorate and defaults rise. The sudden $10 billion default of First Brands has fueled investor concerns and could be a potential trigger for a broader market reassessment. Combined with the persistent underperformance of CCC-rated bonds compared to higher-quality high yield over the past six months, the message is clear: investors are increasingly distinguishing based on credit quality,” concludes Castelli.

The Rise of Women’s Sports, a Unique Investment Opportunity

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Women’s Sports on the Rise: A Unique Investment Opportunity

Women’s sports are entering a phase of accelerated and sustained growth, representing a “once-in-a-generation” economic opportunity. After years of underinvestment and media invisibility, there are now structural conditions that allow this sector to scale in a more organic, profitable, and sustainable way, according to a report by McKinsey & Company.

According to the consulting firm, women’s sports are no longer a niche “activist” space with a limited fan base: the audience is growing, franchises are expanding, and new formats are emerging. In fact, many women’s sports audiences today come from existing fans of men’s sports—this conversion of sports consumers has been key to the momentum.

Structural Changes and Growth Drivers

McKinsey identifies several key drivers of growth in women’s sports:

  • Growing Fan Base: The number of followers of women’s sports has increased, as has their time spent consuming content (live attendance, television, digital platforms). This fan base incentivizes media companies to purchase broadcasting rights and encourages sponsors to invest more.

  • Innovation in Formats and Leagues: New leagues, complementary competitions, and emerging formats (e.g., 3-on-3 tournaments, franchise-based leagues) allow women’s sports to explore less saturated markets and design their growth with greater flexibility.

  • Value of Media Rights: McKinsey highlights that the cost per viewer hour for women’s media rights is significantly lower than for men’s, suggesting substantial potential for upselling if the gap can be closed.

  • Sponsorships, Marketing, and Brands: Investors, sponsors, and media are starting to see women’s sports not just as a social cause but as an investment with growing returns, thanks to the expanding target audience with purchasing power.

  • Infrastructure and Capital Investment: Private funds, institutional investors, and venture capital have begun backing franchises, leagues, sports data platforms, management services, and other components of the “women’s sports infrastructure.” McKinsey cites players like Project Level (led by Jason Wright), who aim to “level the playing field” as part of their investment strategy.

These combined drivers are generating a “virtuous cycle”: larger audiences → better media rights → more investment → expansion of leagues, franchises, and infrastructure.

Market Projections and Future Monetization

McKinsey estimates that women’s sports media rights in the U.S. could generate at least $2.5 billion annually by 2030, compared to approximately $1 billion estimated in 2024. In other words, a projected growth of 150–250% over the course of this decade.

As for the expected revenue breakdown:

  • Sponsorships (brands, image rights, partnerships) would make up the largest share.

  • Ticket sales and live experiences would be the second most significant source, driven by increased stadium attendance and the growing popularity of live events.

  • Media rights are expected to account for around 20% of total projected revenue.

  • The remaining income would come from merchandise sales, brand activations, licensing, and related products.

A key point is that media rights for women’s sports are still undervalued (lower cost per viewer hour compared to men’s sports), suggesting considerable room for rights holders to capture more value if they improve engagement, grow their audiences, and enhance commercial positioning.

To realize this potential monetization, McKinsey emphasizes the need for coordinated action across all levels of the ecosystem: leagues, franchises, federations, brands, media, and tech platforms.

Challenges, Gaps, and Risks

While the outlook is promising, McKinsey also points to several barriers and risks that could slow the development of women’s sports:

  • Monetization Gap and Risk Perception: Many investors, brands, and media apply a “discount” or bias toward women’s sports due to their shorter track record of financial performance, smaller scale, and perceived uncertainty.

  • Lack of Data, Standards, and Infrastructure: Many women’s sports organizations lack mature capabilities in data analytics, audience metrics, fan retention strategies, or robust technology platforms.

  • Attention Competition and Media Saturation: Women’s sports compete in a crowded entertainment market (men’s sports, streaming, gaming, digital content), making it costly to capture and retain audience attention.

  • Operational Misalignment and Management Capacity: Many women’s franchises operate with small teams, limited resources, and without efficient scaling models, which may limit growth potential and profitability.

  • Overexpansion Risk: Rapid growth without financial or structural backing could lead to instability (e.g., bankruptcies, cutbacks, fan disappointment).

  • Inequality in Access to Capital and Networks: Women’s organizations still have less access to strong capital networks, sponsorships, and partnerships, which could perpetuate growth gaps.

McKinsey warns that the “peak” of positive impact has not yet been reached: many growth dynamics are still in early stages and depend on coordinated, long-term efforts across the ecosystem.

Strategic Recommendations for Stakeholders

To capitalize on the moment, the report offers a series of strategies for different actors:

  • For Investors / Venture Capital: Get involved not only as financiers but also as operators—contribute expertise, connections, and strategic support to emerging franchises.

  • For Franchises / Teams / Leagues: Professionalize operations, invest in data analytics and audience metrics, strengthen digital marketing and storytelling strategies to emotionally engage fans, and build immersive in-person and digital experiences.

  • For Brands and Sponsors: Recognize women’s sports as a growth and positioning opportunity with greater credibility, invest early, build deep partnerships with teams and clubs, and go beyond sponsorship through activations, co-created content, and strategic collaborations.

  • For Media and Streaming Platforms: Raise the visibility of women’s sports, negotiate rights more aggressively, collaborate on original content production, and integrate with digital platforms to boost accessibility and discoverability of competitions.

  • For Federations, Regulators, and Sports Bodies: Enable access, design more balanced calendars, harmonize formats, promote youth development infrastructure for girls, and implement equity policies.

  • For the Ecosystem at Large (Services, Tech, Training, Data): Build complementary businesses (sports analytics, management platforms, specialized agencies, sports marketing) that expand the women’s sports “stack” and contribute to its scalability.

These recommendations aim for each actor to not just “bet” on women’s sports but to become an active part of structural transformation.

Generation Z and Millennials Prioritize the 401(k) Over Social Security

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Only 5% of Generation Z and 16% of Millennials state that Social Security will be their primary source of income in retirement, indicating that younger generations are likely skeptical about the fiscal viability and future existence of the program, according to findings compiled in the latest edition of Cerulli Edge—The Americas Asset and Wealth Management Edition.

The research shows that participants in 401(k) plans are more likely to rely on personal retirement accounts, creating an opportunity for plan providers to play a greater role in guiding participants’ decision-making.

Cerulli’s research found that more than half (58%) of Generation Z and Millennial participants with 401(k) plans expect their personal retirement accounts to be their main source of income during retirement. Meanwhile, 49% of all active 401(k) plan participants identify personal retirement accounts as their anticipated primary source of retirement income.

Despite this, the Boston-based international consulting firm finds that many 401(k) plan participants are disconnected from their retirement accounts. While the widespread adoption of default investments and automatic plan features has helped more individuals save for retirement, it has also led participants to take a “set it and forget it” approach to saving.

While some participants make use of the retirement planning resources offered by plan providers, there is significant room for improvement.

In 2024, 28% of participants said they had used their provider’s online tools and calculators in the past year, and 29% called their provider, although very few of those calls were related to retirement planning.

Cerulli’s research revealed that only 12% of those participants called “to assess their retirement readiness or to develop a retirement income strategy.” More often, calls were made to change investments, request technical support, understand fees, or transfer money out of their 401(k).

Cerulli suggests that retirement plan providers continue to develop and refine retirement planning tools to help participants set and update retirement goals, understand their standing in relation to those goals, and provide specific, actionable recommendations that could impact their retirement, including potential trade-offs.

“Plan providers have the opportunity to build trust with these participants to help retain assets and capture rollovers, whether to an individual retirement account (IRA) or from one plan to another,” said Elizabeth Chiffer, an analyst at the consulting firm.

“Whenever possible, providers should offer or promote interaction with in-house experts who can help answer questions and guide decision-making,” the expert concluded.

Investments in AFOREs’ Alternatives: Higher Amounts but Lower Proportion in Portfolios

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The assets managed by the AFOREs grew by 26% in dollars in the year to September, reaching 423 billion dollars. This growth is partly due to the gradual increase in mandatory contributions that began in 2023 and will conclude in 2030, rising from 6.5% to 15% of the base salary, in accordance with the pension system reform.

Additionally, the drop in interest rates and the rise in stock markets favored the revaluation of portfolios. The 10-year Mexican bond alone went from 10.45% to 8.60% on October 9.

According to the estimate by J.P. Morgan Asset Management from February 2024, the reforms could bring AFORE assets to 659 billion dollars by 2030. Meanwhile, Santander Corporate & Investment Banking—in its February 2023 estimate—projects a balance of 983 billion by 2035.

Although investments in alternatives by Mexican AFOREs continue to grow in amount, their weight within portfolios has decreased. J.P. Morgan Asset Management and Santander Corporate & Investment Banking estimate that the assets will continue to increase.

AFOREs’ investments in alternatives (locally known as structured instruments) rose from 30 billion dollars in 2024 to 34.7 billion as of September 2025, implying a Compound Annual Growth Rate (CAGR) of 17.8% in dollars between December 2020 and September 2025.

In the past four years, new investments in alternatives have remained above 4 billion dollars annually, within a range of 4.1 to 4.6 billion; in 2025, the year-to-date total amounts to 4.5 billion.

At the portfolio level, exposure to alternatives went from 8.9% in December 2024 to 8.2% in September 2025, showing a slight percentage decrease despite the nominal increase.

Regulatory and Operational Factors Behind the Slowdown


Although the growth trend continues, the relative decrease is due to several factors that occurred at the end of 2024 and this year.

First, in October 2024, a 10% increase in the investment limit for alternatives was authorized, although its implementation has been delayed by internal regulatory requirements and the need to adjust certain legal aspects of the Investment Regime.

In particular, some market participants misinterpreted the current wording to mean that the AFOREs would assume responsibility for potential losses in the funds in which they invest. In reality, the modification aims to strengthen the sanctioning regime regarding the authorization and monitoring of structured investments—that is, to reinforce obligations already included in the Circular Única Financiera (CUF), elevating them to the Regime level in order to apply more severe penalties in case of non-compliance. Nonetheless, to avoid confusion, the authority is currently working on adjusting the text and relocating the paragraph so that it is not associated with matters of restitution.

Additionally, in June 2025, the Financial Crimes Enforcement Network (FinCEN) of the U.S. Department of the Treasury designated CI Banco, Intercam, and Vector Casa de Bolsa as “primary money laundering concerns” linked to the illicit trafficking of opioids. This measure directly affected the AFOREs, as it limited the operation of the trusts through which they channel their investments in private equity, FIBRAs, and other vehicles.

Correspondent banks and international intermediaries temporarily suspended operations with these institutions, affecting their fiduciary capacity and foreign currency operations.

CI Banco alone managed about 90% of the vehicles through which the AFOREs invested in local and international private equity (more than 300 trusts were affected).

The process of replacing fiduciaries took several months, and operations only began to normalize around September.

For these reasons, the AFOREs reduced the pace of new investments in alternatives during 2025, despite a favorable environment in terms of rates and valuations.

As fiduciary changes are regularized and the regulatory framework is clarified, the allocation toward structured instruments is expected to regain momentum in 2026, supported by the sustained growth of managed assets and the increased flow of contributions resulting from the reform.