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Stuart Cameron Appointed Director of Distribution for EMEA at Investors Trust

Photo courtesyStuart Cameron, Head of Distribution for EMEA

Investors Trust has announced the appointment of Stuart Cameron as Director of Distribution for EMEA, reinforcing the company’s long-term commitment to advisors and distribution partners across the region. Based in Dubai, Stuart will lead distribution activities throughout the zone and will work in close collaboration with advisors and partners to support the regional distribution strategy and relations with the firm’s institutional clients.

Stuart brings more than 25 years of experience in sales, business development, and international distribution within the financial services sector. Throughout his career, he has held senior roles in business development and distribution at firms such as HSBC Global Asset Management, Aberdeen Standard Investments, Alkhair Capital, and Klay Capital. Having lived and worked in the United Arab Emirates (UAE) for the past 18 years, Stuart combines a deep regional understanding with the experience gained at both global and regional institutions, providing a solid foundation to support the ongoing development of Investors Trust in EMEA.

Commenting on his appointment, Stuart Cameron noted: “My immediate priority is to listen and learn, both from our teams and from our partners across the region. Strong alliances are built on trust, transparency, and consistent execution, and those principles will continue to guide how we work together. My focus will be on consolidating the strong foundations already established in EMEA and continuing to position Investors Trust as a long-term strategic partner, supporting advisors as their businesses and clients evolve.”

Regarding the appointment, Ariel Amigo, Global Head of Marketing and Distribution at Investors Trust, stated: “Stuart’s experience in global and regional financial institutions, combined with his deep knowledge of the EMEA market, places him in an exceptional position to support our advisors and distribution partners. This appointment reflects our ongoing commitment to the region and our confidence in the long-term potential of both the market and the advisors we support.” Stuart succeeds Phil Story, who spent more than 12 years at Investors Trust and played a pivotal role in the company’s growth in EMEA. Investors Trust thanks Phil for his contribution to the business and wishes him the greatest success in the future.

About Investors Trust

Investors Trust is an international insurance company specializing in unit-linked insurance solutions designed to support long-term wealth accumulation, retirement planning, and international investment strategies for globally mobile investors. Through its international structure and diversified investment architecture, Investors Trust collaborates with advisors and distribution organizations across multiple jurisdictions worldwide.

How Active ETFs Are Transforming Fund Fees

| By Amaya Uriarte | 0 Comentarios

Investors saved nearly 6.8 billion dollars in fund-related expenses last year, according to an estimate in Morningstar’s 2026 US Fund Fee Study report, which analyzes data from 2025. “Any reduction in fees represents a major advantage for investors, as fees compound over time and drag down returns,” the study explains.

All broad indicators for US fund fees declined once again. Morningstar’s database on US open-end mutual funds and ETFs reveals that the asset-weighted average expense ratio was 0.32% in 2025, representing a 5.6% decline compared to 2024.

Among other conclusions, the report highlights that ETFs are considerably cheaper than mutual funds—both the equal-weighted and asset-weighted average fees for ETFs stood at around half of the fees charged by mutual funds, respectively—and that the fee gap between new mutual funds and new ETFs had been narrowing for years, but it widened in 2025. “The launch of a few high-cost mutual funds pushed the average cost of new mutual funds back above 1% for the first time since 2015. Recently launched ETFs are also more expensive than they used to be, reflecting the proliferation of complex and high-cost strategies being incorporated into the ETF structure,” the report notes.

The asset-weighted average represents a more accurate picture of the costs borne by fund investors, as it approximates what investors actually paid, on average, in fees for the funds they invested in. For instance, the asset-weighted average expense ratio for active US equity funds was 0.58% in 2025, compared to the 1% obtained when calculating an equal-weighted average for this group. Funds with expense ratios above 1% accounted for a small portion of the assets invested in active US equity funds at the end of 2025, according to the study.

When analyzing new fund launches and their costs, the report outlines two trends:

ETFs remain the preferred vehicle for both investors and providers.
Relatively expensive launches offer better business opportunities than cheaper funds.

Active ETFs Set the Trend

The combination of these two trends results in the proliferation of actively managed ETFs. In 2025, there was a surge in active ETF launches: out of the 1,131 exchange-traded funds created last year, 950 were actively managed. However, many of them do not entirely fit the traditional characteristics of active ETFs, according to the study. While there were some new low-cost ETFs managed by fundamental active managers, the vast majority of new launches “venture into territory that traditional major players do not typically explore.”

Smaller ETF providers, backed by white-label ETF firms, have flooded the market with a wide range of niche products. These ETFs feature novel risk/return profiles and generally do not face competition from the largest ETF managers. Vanguard, iShares, and State Street do not offer funds in the “leveraged equity” category. State Street and iShares do offer derivative income ETFs, but their presence in that category is limited.

Funds in these categories usually charge higher fees than those in more traditional categories, such as equities or bonds. Given that fees are a major source of revenue for asset managers, it is easy to understand why some firms are leaning into these higher-cost segments. Success in ETFs is difficult to achieve, but managing to do so with relatively expensive ETFs can yield substantial windfalls for their sponsors. These categories have not experienced the fee competition that has long been seen in other areas.

Which Active ETFs Will Succeed?

Active ETFs face an uphill battle. Although they could throw a lifeline to mutual fund managers suffering from asset outflows, it is impossible to fight against broad trends. Investors have overwhelmingly preferred cheap and predominantly passive funds.

Moving a mutual fund strategy into an ETF or adding an ETF share class may drum up interest for a while. However, based on the report’s data, in the long run, “other factors will determine a fund’s staying power,” notes Zachary Evens, Manager Research Analyst at Morningstar. Performance matters, but trends show that for active funds to succeed, they must be cheap. Consequently, it remains to be seen whether the emergence of novel and relatively expensive ETFs will be enough to reverse the long-term trend of investors paying less and less for their funds year after year, according to the expert.

What Will Be the Most Consequential Change for the Global ETF Industry?

| By Amaya Uriarte | 0 Comentarios

Photo courtesyAndrea Murray, Vice President of ETF at BBH; and Tim Huver, Head of US ETF Servicing at BBH

The global ETF industry has left behind the phase where it had to prove the utility of its structure. With global assets nearing 20 trillion dollars, innovation is no longer focused on blindly expanding the market, but rather on sophisticated ETF structures to offer solutions that were previously exclusive to traditional mutual funds or private banking.

Which product innovation will gain the most traction? Experts from Brown Brothers Harriman (BBH) point to three key trends: Europe, digital assets, and fixed income.

In the opinion of Andrea Murray, Vice President of ETF at BBH, in the case of Europe, the entry of new participants into the ETF market will continue at a double-digit pace as asset managers expand distribution and innovate to meet investor demand.

“Unlike other regions, market entry will depend heavily on white-label providers: established brands will prefer flexible and modular services, such as distribution platforms and capital markets offerings, while smaller or lesser-known managers, including US RIAs, will continue to rely on comprehensive solutions. As the ETF issuer base grows in Europe, targeted digital education and marketing will remain the main drivers of retail and wholesale asset growth,” she argues.

For Patrick Farrell, ETF Product at BBH, the future of the industry involves digital assets. According to his forecast, Bitcoin ETFs will record record inflows in 2026. “As Bitcoin consolidates its role in institutional portfolios, ETFs have emerged as the preferred vehicle to gain exposure, offering liquidity, transparency, and ease of access. Increased availability on platforms and regulatory clarity will further reduce barriers, driving adoption among both retail and institutional investors,” he states.

According to his view, after underperforming major indices in 2025, investors may find value in an allocation to Bitcoin, backed by macroeconomic tailwinds and its growing utility as a diversification tool.

Lastly, Tim Huver, Head of US ETF Servicing, maintains that the greatest growth in the industry in 2026 will come from fixed-income ETFs, both in the number of launches and cash flow. “ETF product development will continue to evolve with ‘all-in-one’ portfolio solutions and multi-asset products, gaining a greater share of attention and capital in the retail market, providing professional portfolio management through model portfolio-type ETFs,” Huver argues.

Latin America Returns to the Global Funds Radar: The Selective Return of Investment to Emerging Markets

| By Amaya Uriarte | 0 Comentarios

For more than a decade, Latin America was a relegated region in the asset allocation strategies of major international funds. Slow economic growth, political volatility, the depreciation of several currencies, fiscal problems, and the extraordinary performance of US stock markets significantly reduced Latin American participation within global portfolios.

Today, the landscape is beginning to change. Not because asset managers have decided to return to the region en masse, but because the new global economic map is forcing a rethink of where to invest in the coming years.

The reorganization of global supply chains, the race to secure critical minerals for the energy transition, the growing demand for infrastructure for artificial intelligence, and the search for assets with more attractive valuations are returning prominence to various Latin American markets.

“The opportunity is no longer Latin America as a bloc; it is national stories with different structural drivers,” agree investment strategists from various international financial institutions.

The United States no longer concentrates all the opportunities. After several years of strong gains on Wall Street, numerous managers consider that many US stocks are trading at historically high multiples. At the same time, economic growth in several developed economies shows signs of moderation, while uncertainties associated with interest rates, international trade, and geopolitics persist.

In this context, some fund managers look to diversify into markets that offer better valuations, strategic resources, and opportunities linked to long-term structural changes. It is not about abandoning the United States, but rather about complementing portfolios with regions whose correlation is different and whose growth drivers respond to different global trends.

The BlackRock Investment Institute itself recently modified its general stance toward emerging markets, reducing its recommendation on equities and debt denominated in hard currency. However, it maintained a favorable view for specific segments of Latin America, particularly those linked to infrastructure for artificial intelligence and real assets.

Mexico: The Great Beneficiary of Nearshoring

Within the Latin American universe, Mexico continues to occupy a privileged position. The nearshoring of production chains has consolidated the country as one of the main recipients of manufacturing investment destined to supply the US market.

The manufacturing of electric vehicles, auto parts, medical devices, semiconductors, electrical equipment, and electronic components has increased the demand for industrial parks, logistics, energy, and infrastructure.

For international funds, this represents opportunities that transcend stock market equities. It also opens up space to invest in: industrial Fibras (REITs); infrastructure funds; energy; data centers; logistics and private debt.

Various institutions consider that the institutional strength derived from the United States-Mexico-Canada Agreement (USMCA) continues to be one of Mexico’s greatest differentiators compared to other emerging markets.

Brazil: High Rates and Commodities

Brazil represents a different story. Its main appeal combines one of the most developed financial markets in the region with an enormous exposure to commodities such as iron, oil, agribusiness, pulp, and biofuels.

Added to this is a fixed income market that continues to offer some of the highest real yields in the world, a situation that has maintained international investor interest in sovereign and corporate bonds.

If the rate-cutting cycle consolidates over the coming quarters, various analysts believe that Brazilian equities could benefit from an expansion in valuations, especially in sectors linked to domestic consumption and infrastructure.

Argentina: From Skepticism to Interest

Perhaps no country has changed investor perception as much as Argentina. The macroeconomic stabilization measures, fiscal adjustment, and the reform program driven by the government of Javier Milei have begun to alter the view of numerous international funds.

Although risks remain high, especially due to the political calendar and debt refinancing needs projected for 2027, several rating agencies and asset managers recognize a substantial improvement compared to the scenario observed just two years ago. Interest is concentrated particularly on energy; mining; lithium; infrastructure; agribusiness.

Chile and Peru: The Bet on Critical Minerals

If there is a structural trend that is redefining global investment flows, it is the energy transition. The electrification of transport, the development of batteries, smart grids, and data centers require enormous amounts of copper and lithium.

In this scenario, Chile and Peru occupy a privileged position. Chile continues to be one of the world’s leading copper producers and a fundamental player in the lithium chain, while Peru maintains a strategic position in copper, silver, and other minerals essential for the energy transition.

More than a cyclical bet, numerous funds consider these assets as investments linked to a megatrend that could extend for several decades.

Valuations Matter Again

Another element explaining the renewed interest in Latin America is the valuation differential. While some developed markets trade near historical highs, numerous Latin American companies maintain considerably lower multiples.

This has aroused the interest of managers specialized in value strategies, who look for assets whose price does not fully reflect their growth potential. However, the opportunity is not without risks because the region continues to face significant challenges such as low potential growth; limited productivity; political uncertainty; fiscal vulnerability and dependence on the commodity cycle.

The World Bank estimates that Latin America will grow moderately over the next two years, supported by better financial conditions and lower inflationary pressures, though it warns that investment and productivity remain the main structural challenges.

The conclusion is clear. Latin America is not experiencing an indiscriminate return to global portfolios; what is happening is more sophisticated. Large asset managers no longer view the region as a homogeneous bloc, but rather as a set of differentiated opportunities.

Mexico represents advanced manufacturing and nearshoring. Brazil offers attractive fixed income, energy, and commodities. Argentina symbolizes a high-risk bet with revaluation potential, while Chile and Peru concentrate exposure to critical minerals indispensable for the energy transition.

For international funds, the question is no longer whether it is advisable to invest in Latin America, but in which country, in which sector, and under what strategy to do so.

This change of focus could mark the beginning of a new stage for Latin American capital markets: one in which the region’s appeal will depend less on the global economic cycle and more on its capacity to offer projects, sectors, and assets aligned with the major transformations of the world economy.

J. Safra Sarasin Acquires 100% of Saxo Bank

| By Amaya Uriarte | 0 Comentarios

Photo courtesyKim Fournais, CEO of the institution.

Bank J. Safra Sarasin has announced an agreement to acquire the remaining stake in Saxo Holding AG, equivalent to 28.69%, through the execution of a call option. With this operation, the financial institution takes over 100% of the capital, while Kim Fournais will remain at the helm of Saxo Bank’s board of directors. Upon completion of the transaction, Bank J. Safra Sarasin will own 100% of Saxo Holding AG and, indirectly, Saxo Bank, reinforcing the bank’s long-term ownership structure while ensuring continuity for clients, partners, and employees.

Backed by the strength of J. Safra Sarasin Group, Saxo Bank will have all the necessary resources to accelerate its growth and development, further consolidating its position as one of the leading players in online investing. Saxo Bank will continue to operate as an independent entity. Kim Fournais will continue to contribute to Saxo Bank’s long-term success as chairman of the board of directors. Saxo Bank maintains strong commercial momentum and expects to present the best half-year results in its history as of June 30, 2026, driven by continued growth in the number of clients and assets under management.

Jacob J. Safra, Chairman of J. Safra Sarasin Group, noted: “Kim Fournais has built an exceptional business, and his entrepreneurial spirit and unwavering commitment have made Saxo a global leader in digital investing. This milestone reflects our long-term vision, and we are committed to preserving Saxo’s unique strengths while supporting its next phase of sustainable growth.”

“Today’s announcement is fully aligned with the vision agreed upon with J. Safra Sarasin and represents the natural next step in Saxo’s evolution. Building Saxo over the past three decades has been the privilege of my professional life, and I look forward to continuing to support its strategic direction,” added Kim Fournais, Chairman and Founder of Saxo Bank. The closing of the transaction is subject to customary regulatory approvals. The financial terms of the operation remain confidential.

M&G Hires Vince León for Its US Offshore and LatAm Distribution Team

| By Amaya Uriarte | 0 Comentarios

M&G Investments has appointed Vince León as Senior Sales Manager, reinforcing its US Offshore and Latin America distribution team as it continues to expand its presence in the region. Based in Miami and reporting to Ander López, Sales Director for LatAm, Vince León will work closely with financial advisors, private banks, wirehouses, and independent broker-dealers active in the US Offshore market, helping clients access M&G’s range of investment solutions across public and private markets.

Vince León has more than 20 years of investment distribution experience in the Americas region. He joins M&G from Voya Investment Management, where he served as Senior Vice President and Senior Regional Director for the US Offshore region. According to the asset manager, this appointment reflects the continued growth of the M&G Americas and Latin America business, driven by increasing demand from both wholesale and institutional clients, particularly Latin American pension funds.

M&G currently has approximately 4 billion US dollars in assets under management in its Americas business, which encompasses institutional and wholesale clients served from its Miami and Chicago offices. This growth reflects the firm’s strong relationships with leading financial institutions, private banks, intermediaries, and institutional investors throughout the region.

“We are pleased to continue expanding our presence in the US Offshore and LatAm markets by bringing in top-tier talent. Vince’s valuable experience, extensive industry network, and deep understanding of the US Offshore market will help further strengthen our presence as we continue to grow the business in the region and connect with clients seeking investment opportunities in both public and private markets,” said Ignacio Rodríguez, Head of Distribution for the Americas at M&G Investments.

Ten Tips for Donating Effectively After the Earthquake in Venezuela

| By Amaya Uriarte | 0 Comentarios

It has already been a week since the devastating earthquakes recorded in Venezuela that have broken everyone’s hearts. Faced with this humanitarian emergency, many are wondering how to help. From Fundación Lealtad, a Spanish entity belonging to the International Committee on Fundraising Organizations (ICFO), they remind us that, in this context, “channeling solidarity through organizations with experience and operational capacity on the ground is fundamental for aid to reach those who need it most quickly and effectively.”

From Fundación Lealtad, they share this guide of best practices to make donations more efficient:

What You Should Always Do

Inform yourself before donating. Learn about which needs have to be covered, what is required, who is taking action, and how. Depending on the type of emergency and its evolution, different actions will be necessary, and needs may vary.

In-kind donations. Before organizing a collection for any material, ask if the organization accepts that type of donation. Collecting, sorting, and shipping materials is a complex process, and sending unneeded materials complicates management during times of crisis. In many cases, specialized NGOs or foundations already have pre-packaged humanitarian aid materials ready.

Secure donations. Donations in emergency cases must have the same security guarantees regarding electronic transactions, privacy, and data protection as at any other time. Demand them.

Experience/Presence. Make sure that the NGO or foundation you are donating to has experience in the field it works in. In addition to being able to act diligently and quickly, experience contributes to the efficient use of funds. It is also important to ensure that the organization is present in the area to be assisted.

Decide which activities you want to support. In emergencies, resources of different types and at different times are needed: food, healthcare, technology, blankets, medicines, etc.

What You Should Never Do

Donate to an individual. Never make a transfer or an online donation in the name of an individual; always do it in the name of an NGO or foundation.

Failing to verify. Perform a minimal review of who is behind the social project through their website, social media, etc.

What Is Convenient for You to Do

Designated funds. You should know that contributions raised for a specific emergency are referred to as “designated funds.” The NGO or foundation undertakes the commitment to allocate them to the purpose for which they are requested. Thus, if an organization raises more designated funds than it can allocate to the emergency, it must communicate this to its donors. It might allocate them to an emergency fund to cover other disasters, or to the reconstruction of the affected area.

After donating. Review the information that the NGO or foundation provides through its website, newsletters, social media, etc. Take an interest in the amount raised, the results obtained, new needs, and the evolution of the humanitarian emergency.

Recovery. Bear in mind that help will be needed beyond the first few days of the emergency. Your collaboration will also be necessary in the long term.

The Industry Mobilizes

Like many other economic sectors, global investment firms have also mobilized to help Venezuela, after estimating total losses between 10 billion and 100 billion dollars, in addition to the human losses. For example, in Spain, Mutuactivos, the fund management arm of the Mutua Madrileña Group, reacted quickly by activating the solidarity class (Class B) of its Mutuafondo Compromiso Solidario fund. The assets and returns raised through this class will be donated entirely to Cáritas to finance humanitarian emergency and reconstruction efforts in the hardest-hit areas of Venezuela, such as La Guaira and Caracas.

From Grupo Mutualidad, through Fundación Mutualidad, they have activated their collaboration with the Red Cross to provide a quick and effective response through its Emergency Fund. “To this end, we have launched a donation campaign so that anyone who wishes to collaborate can join this solidarity effort. Mutualidad will match the amount raised up to a maximum of 50,000 euros,” they explain.

In the US, Activist Wealth Management, which brings together advisory firms such as Miami’s Registered Investment Advisors (RIAs), has mobilized personnel both on the ground in Venezuela and in Florida. Their initiatives are focusing on coordinating the shipment of immediate relief supplies, offering logistical assistance, and activating emergency liquidity plans for families and clients with wealth affected by the destruction.

In addition, BBVA has announced a donation of 5 million euros to respond to this humanitarian emergency. “This contribution will be used to support the various initiatives launched by the Red Cross, UNICEF, UNHCR, and other local organizations, both to address the most urgent needs and to contribute to subsequent reconstruction efforts,” the international entity explained. Furthermore, the BBVA Group has activated fundraising campaigns among clients and employees to expand the aid destined for the emergency and has launched other initiatives to support the population during this initial phase of the emergency.

Another organization moving with the greatest speed in Miami is the Global Empowerment Mission (GEM), which has activated a large-scale emergency response, becoming one of the main logistical channels from South Florida (US) to send direct assistance to the affected areas. An example of the work it is developing is that it has coordinated humanitarian flights to transport cargo from Miami to Caracas. Specifically, in collaboration with Amazon Air, a massive shipment was scheduled to transport nearly 500,000 supplies, including electrical generators, waterproof tarps, sleeping bags, and water filters.

Family Enterprise Partners Integrates Diaphanum’s US Business and Reinforces Its International Strategy

| By Amaya Uriarte | 0 Comentarios

Family Enterprise Partners (FEP) and Diaphanum have reached a strategic agreement through which the business previously developed by Diaphanum in the United States will be integrated into the international structure of Family Enterprise Partners, thereby reinforcing the firm’s presence in one of its priority growth markets.

As a result of the operation, Diaphanum Americas LLC, an entity regulated by the U.S. Securities and Exchange Commission (SEC), will operate under the new name FEP Wealth LLC, consolidating the international expansion of Family Enterprise Partners within its long-term growth strategy.

According to both entities, the agreement represents the natural evolution of a collaboration started five years ago, a period during which Family Enterprise Partners developed its financial advisory activity in the United States with Diaphanum as a strategic partner. Both firms had jointly built an independent wealth advisory model aimed especially at business families and high-net-worth individuals.

The integration is part of Family Enterprise Partners’ strategic growth plan, which envisions reaching 3 billion dollars in assets under advisement before 2030, in addition to expanding its coverage to exceed 60 business families as clients globally.

In parallel, over recent months, the firm has reinforced various key areas of its corporate structure by bringing in professionals from international financial institutions across departments such as investments, client relations, marketing and communication, regulatory compliance, finance, wealth intelligence, and business intelligence.

Rafael Alberca and Daniel Cervantes, founding partners of Family Enterprise Partners, explained that this operation represents “a natural step in the evolution of the relationship built with Diaphanum,” and highlighted that the goal remains to accompany business families wherever they develop both their wealth and their business projects.

“This new phase allows us to reinforce that closeness, expand our service capacity in the United States, and continue offering independent advisory with a global and long-term vision,” both founders noted.

Despite the integration of the US business, both entities will maintain a close collaboration in Spain. Family Enterprise Partners will continue to act as an authorized agent of Diaphanum Valores S.V. S.A.U., while both companies will keep working together to provide independent financial advisory services tailored to business families and high-net-worth individuals.

With this operation, Family Enterprise Partners accelerates its international positioning within the wealth management segment, while deepening a strategy focused on offering global wealth solutions to clients with increasingly internationalized business structures.

When the Ball Rolls, the Stock Market Also Moves: The Companies That Win With the World Cup

| By Amaya Uriarte | 0 Comentarios

While millions of fans follow every match of the 2026 World Cup, another tournament is being played in parallel in the financial markets. Historically, the Football World Cup has become a temporary catalyst for various economic sectors, from food and beverages to e-commerce, entertainment, betting, and consumer electronics.

The 2026 edition—the first to be jointly hosted by three countries (Mexico, the United States, and Canada), and the largest in history with 48 teams and 104 matches—could generate more than 41 billion dollars in global economic activity and become one of the year’s biggest drivers of consumption for multiple industries.

Analysts at Morgan Stanley estimate that advertising activity associated with the tournament alone could exceed 500 million dollars, while around 44% of US consumers plan to actively engage with the event through television, streaming, and social media.

For investors, the question is not whether the World Cup generates money, but which companies manage to capture that additional spending.

The E-commerce Championship

The first regional beneficiary appears to be e-commerce, and stocks like Mercado Libre, which trades on the Nasdaq under the ticker MELI, seem to confirm this. This stock has registered an advance of approximately 6% to 7% from the start of the World Cup on June 11 until the first days of July, driven by expectations of higher digital consumption and a strengthening of electronic payments during the tournament.

The company also reported year-over-year revenue growth of 49% during the first quarter of 2026, with Mexico contributing nearly a quarter of the group’s consolidated performance. The phenomenon is not surprising: televisions, jerseys, food, promotional items, and delivery services usually see increases in demand during World Cup weeks, benefiting e-commerce and digital payment platforms.

Breweries Await Their Own Final

Few industries are as closely linked to football as beer. Jefferies analysts estimate that the 2026 World Cup will generate the additional consumption of more than 1 billion cases of beer globally, enough to raise the sector’s annual sales volume by 0.2 to 0.3 percentage points.

Among the best-positioned Latin American companies is Ambev, the largest beer producer in Latin America and owner of brands like Skol, Brahma, and Antarctica in Brazil. The company maintains a market capitalization close to 50 billion dollars and distributes an annual dividend of around 4.2%.

Arca Continental, one of the largest Coca-Cola bottlers in the world and a key player in the Mexican and US markets, also stands out. The company even announced investments linked to the World Cup legacy worth 76 million pesos for water infrastructure in schools in Nuevo León and Jalisco, two of the states hosting the tournament in Mexico.

Another issuer that could benefit is Fomento Económico Mexicano, owner of the OXXO chain and a major participant in the bottling business through Coca-Cola FEMSA, whose extensive network of points of sale usually sees traffic increases during large-scale sporting events.

Streaming and Advertising: The New Digital Stadium

The streaming revolution has transformed how football is monetized. The 2026 World Cup is already recording record digital audience figures. In Brazil, CazéTV reached peaks of over 12 million simultaneous viewers, while the Spanish-language broadcast of the match between Mexico and South Korea recorded 6.1 million viewers via streaming in the United States.

The agreement between DAZN and DirecTV Latin America to broadcast the tournament’s 104 matches in several South American countries is another sign of the event’s strategic relevance for digital platforms. Standing out in this segment is the Argentine tech company Globant, which specializes in digital transformation, artificial intelligence, and media and entertainment solutions—sectors that historically increase technological investment during major sporting events.

Electronics and Televisions: The Giant Screen Effect

The television business is usually one of the most sensitive to the football calendar. The analysis firm Omdia reported that global TV shipments grew 6% year-over-year during the first quarter of 2026, reaching 50.3 million units, driven primarily by inventory accumulation ahead of the World Cup.

NielsenIQ forecasts that global TV sales will increase by around 10% during the World Cup season, although the boost would be lower than that observed in Russia 2018 due to a weaker macroeconomic environment and market maturity.

An Alternative Indicator of Consumer Sentiment

Although the so-called “World Cup effect” is usually temporary and does not change companies’ long-term fundamentals, it does serve as a thermometer of consumer appetite and household sentiment.

Historical experience shows that companies linked to beverages, entertainment, e-commerce, and discretionary consumption usually record temporary increases in sales and traffic during the tournament—something that can eventually translate into better quarterly results and, in some cases, better stock market performance. Because during a World Cup, it is not just national teams that compete; companies, investors, and stock exchanges play too.

State Street Secures ETF SPYM as the Default Vehicle for the New U.S. Children’s Investment Program

| By Amaya Uriarte | 0 Comentarios

State Street Investment Management has been selected by the United States Department of the Treasury to participate in a new national savings and investment initiative aimed at minors in the United States. The asset manager announced that its State Street SPDR Portfolio S&P 500 ETF (SPYM) will be the exclusive default investment vehicle within the program known as Trump Accounts, a new scheme designed to foster long-term investment from an early age.

The program, driven by the U.S. government under the Working Families Tax Cut Act legislation, will officially begin this July 4, 2026, coinciding with the celebration of the 250th anniversary of the country’s Declaration of Independence. According to the firm, the selected ETF tracks the S&P 500 index and offers diversified exposure to the leading publicly traded companies in the United States. Furthermore, State Street highlights that it is currently the lowest-cost S&P 500 ETF on the market, making it an especially suitable tool for a long-term investment strategy geared toward small savers.

The so-called Trump Accounts will allow minors under the age of 18 to access tax-advantaged investment accounts with low-cost indexed exposure to the U.S. economy. Under the program, children born between January 1, 2025, and December 31, 2028, will be eligible to receive a single, initial 1,000 dollar contribution funded by the U.S. Treasury, provided an authorized adult activates the account during federal tax filing.

Additionally, any U.S. minor will be able to receive supplementary contributions of up to 5,000 dollars annually, which will be automatically invested in the SPYM ETF as the default option.

Yie-Hsin Hung, CEO of State Street Investment Management, noted: “We are delighted that SPYM has been selected as the default fund for this important savings and investment program. These accounts are designed to make investing simple, accessible, and sustainable over time, allowing families to start early and stay invested for the long term.”

For her part, Anna Paglia, the firm’s Global Head of Business, recalled that the company has spent more than forty years developing solutions aimed at expanding investor access to financial markets through efficient and scalable vehicles.

Furthermore, State Street announced that it will be one of the first American companies to match the Treasury’s contribution for the children of eligible employees, thereby expanding the program’s reach and reinforcing its commitment to financial education and long-term investing.