The Banker magazine named Santander Private Banking the “Best Private Bank” in Latin America for the third consecutive year and in Portugal, for the first time. These awards acknowledge its specialized advisory service model for private banking customers.
Ángel Rivera, Senior Executive Vice-President and head of the Retail & Commercial Banking Division at Banco Santander, states, “One of the main focuses in the transformation process under way at Santander is specialization, with a unique offering and a personalized customer-care model, which provides solutions tailored to each customer. The Santander Private Banking model draws from the Group’s strengths and expertise. The private banker is the main point of contact for the customer and is backed by the Group´s commercial networks, multidisciplinary specialists and technological tools. Together, they help customers take investment decisions based on their unique profile and needs, consolidating a long-lasting relationship of trust.”
In addition to this recognition, Global Finance magazine named Santander Private Banking’s units in Portugal, Mexico and Spain as the “Best Private Bank 2015”.
Santander Private Banking offers services to local clients in Brazil, Chile, Spain, Italy, Mexico and Portugal, , and also offers services to international clients through its presence in the United States, Switzerland and the Bahamas.
Santander Private Banking ended 2014 with assets under management of USD 218.3 billion (up 11%) and a 3% increase in the customer base. Net funds raised amounted to USD 11.414 billion, up 57% on 2013. In Latin America, assets under management increased by 14% and the customer base was up 23%. In Portugal, assets under management rose by 8% and the number of customers grew by 10%.