- In 1960 the equivalent to 10 EUR would have bought beers for ten people, in 2016 not even one
- Those 10 EUR would have become 395 if invested, enough for over 37 beers
Germany's Oktoberfest is famous the world over for its traditional costumes and, most of all, its one-litre “Maß” mugs of beer. But have you thought about what beer can teach you about the world of finance and economics?
Hans-Jörg Naumer, Head of Global Capital Market Analysis and Thematic Research at Allianz Global Investors and his team prepared an infographic that compares the number of Okoberfest Maß that EUR 10 buys versus what that same money will have become if invested in German equities back in 1960. The result, Pint-sized economics!
“As our research shows, the equivalent of EUR 10 in 1960 would have been more than enough to buy an entire round for you and nine friends. But thanks to inflation, the price of a Maß has gone from 95 cents in 1960 to EUR 10.50 today – not even enough for one drink. Yet if you had skipped your drinks in 1960 and invested EUR 10 in German equities, you would now have EUR 395. That would buy you an inflation-busting 37 Maß at Oktoberfest. Prost!” Concludes Naumer.