Research by Cerulli

European Managers Fine-Tune Expansion Outside Home Markets

Date:

European Managers Fine-Tune Expansion Outside Home Markets

Author: Fórmate a Fondo

  1. Cross-border managers plan to increase their sales efforts in Italy, France, Spain, and Germany during 2015, according to research by Cerulli Associates
  2. Competition in Europe is stiff and managers must be more strategic to sell outside their home market. So asset managers are establishing roots in selected countries
  3. By opening branches on target territory managers can develop closer ties and enhance understanding with distributors