Cerulli Report

Asset Managers’ Marketing Efforts Unaffected by the Challenges Confronting ESG


Author: Funds Society, Miami

  1. 49% of the asset managers across Europe that Cerulli surveyed consider ESG marketing a very important feature of their overall marketing efforts
  2. On the other hand, for 75% of the asset managers in the U.S., the perception that ESG is politically motivated is a moderate challenge to increasing client receptiveness to ESG issues, up from 49% in 2021
  3. In addition, Asian portfolios are, to some extent, more focused on regional assets and their respective local securities