Over 100 financial advisors from the United States and Latin America gathered at Insigneo’s Summit Sevilla 2025: Navigating Wealth Beyond Borders to explore the forces redefining global wealth management. One of the event’s most anticipated discussions, “Trends Reshaping Wealth Management,” brought together a distinguished panel moderated by Javier Rivero, COO & President of Insigneo, and featuring Ben Harrison, Global Head of Client Coverage and Managing Director at BNY Pershing; Ahmed Riesgo, Chief Investment Officer for Insigneo; and Marc Butler, Founder and CEO of Marc Butler and Wealth Management Chat GPT.
Against a backdrop of rapid technological progress, shifting demographics, and evolving client expectations, the panelists provided a clear roadmap for advisors seeking to remain competitive in a fast-changing landscape.
AI’s Transformative Role in Wealth Management
A central theme of the conversation was the accelerating integration of artificial intelligence into advisory practices. Rivero highlighted Insigneo’s own innovation in this space with Agent Neo, the firm’s proprietary AI-driven daily commentary tool.
“In January, many of you are in the pilot group of our Agent Neo daily commentary, and pretty soon, all of you are going to start receiving a daily piece that’s fully generated by Agent Neo… It’s a model we train on the right data,” Rivero explained.
The consensus across the panel: AI is no longer optional. It has become a critical enhancer of productivity, decision-making, and personalization—allowing advisors to scale insights and deepen client engagement.
Harrison encouraged advisors to proactively immerse themselves in these tools:
“Be curious and educate yourself, especially about new technologies like AI. If you’re not a paying subscriber to the premium ChatGPT, come on—pay the 20 bucks per month and access the research on these new things we’ve been talking about.”
Understanding Digital Assets: Closing the Knowledge Gap
As client curiosity—and allocation—towards digital assets grows, Rivero emphasized the importance of advisor education in cryptocurrencies and tokenized assets.
“I hear this a lot from advisors: How do I learn about crypto?… Unless you have a younger advisor embedded into it, how can they connect and learn? That’s the biggest challenge. I think everybody here wants to learn about it,” he said.
This knowledge gap represents both a risk and an opportunity. Advisors prepared to guide conversations around digital assets will be better positioned to serve younger, digitally native investors.
Reaching the Next Generation: A Strategic Imperative
Demographic shifts appeared repeatedly throughout the discussion. Butler underscored that preparing for wealth transfer is perhaps the most urgent priority for advisors.
“The biggest threat to your business is not AI or digitalization… it’s the beneficiary you haven’t met with,” he warned.
He advocated for bringing heirs into family meetings early and incorporating younger professionals into advisory teams.
“Someone younger that operates as your succession plan is going to create comfort with your clients and their kids… Those ‘HENRYs’—high earners, not rich yet—will be rich in 10 years. Embrace them now.”
Alternatives Take Center Stage in Portfolio Construction
Riesgo provided a forward-looking perspective on portfolio strategy, emphasizing the growing importance of alternatives not only as diversifiers but as potential growth engines.
“When growth is down, you need the diversifiers doing the opposite… You’ve got to have hedge funds, digital assets, gold, commodities,” he noted.
He highlighted that alternative allocations could account for 25% to 50% of portfolios, depending on the market environment and investor risk profiles—reflecting industry-wide momentum toward private equity, private credit, venture capital, and real-asset strategies.
Digital Platforms and Interoperability: The Client Experience Frontier
The panel also discussed the urgent need to create more seamless, intuitive digital experiences. Advisors and clients increasingly demand streamlined platforms, enhanced data connectivity, and user-centric interfaces.
Interoperability, they emphasized, is no longer a luxury but a core component of modern advisory ecosystems—particularly as workflows become more distributed and cross-border.
A New Era for Cross-Border Wealth Management
The panel closed on a unifying message: advisors who remain curious, adaptable, and tech-forward will lead the industry’s next chapter. As the wealth management landscape becomes increasingly global and digital, the insights shared at Summit Sevilla 2025 offer a powerful blueprint for advisors seeking to grow, innovate, and better serve clients across generations and geographies.
