To shed some light on how this evolution is taking place, Capgemini has analyzed these trends through the lens of three central themes that will define the future of the industry: “customer first” – referring to customer experience – business management – focused on process transformation – and the concept of “intelligent industry” – linked to the impact of new technologies.
According to the consultancy, these themes reflect how companies in the wealth management industry are responding to the industry’s challenges and opportunities, positioning themselves to drive a customer-centric, efficient, and innovative future for wealth management. Specifically, the 10 trends identified by Capgemini’s report are:
Trend 1. Wealth Firms Strengthen Digital Platforms to Consolidate Services and Create a Seamless Customer Experience.
The integration of services such as market information, personalized alerts for new releases, and the full range of portfolio products – all accessible through digital platforms – enhances visibility and convenience for clients, resulting in greater overall satisfaction. Thus, faster and smoother interactions, along with innovative portfolio creation options, help wealth firms retain clients and increase wallet share, driving growth and profitability.
Trend 2. Artificial Intelligence Can Enable Tailored Investment Advisory Strategies.
AI can tailor product recommendations to individual preferences to spark engagement and build customer loyalty. This technology can help optimize tax planning strategies and provide ways to amplify returns, enhancing clients’ overall financial well-being.
Trend 3. With the Rise of Young Entrepreneurs, Wealth Management Firms Shape Their Advice to Reach HNWIs of All Ages.
Wealth firms will increasingly engage with individual HNWIs. To attract these clients, they may target emerging talent, offering financial advice to young professionals navigating business with non-traditional career paths. As they progress in their careers, these individuals can become high-value clients. By understanding the unique financial needs and preferences of young entrepreneurs, wealth firms position themselves as trusted advisors and partners, driving long-term growth.
Trend 4. Wealth Firms Pursue Overseas Expansion to Broaden Services and Boost Revenue.
Large wealth management firms are focusing on new wealth hubs and international markets driven by demographic and regulatory changes. They will continue merger and acquisition activity within the wealth management sector, consolidating smaller firms and regrouping larger ones with private equity firms or merging to form major companies.
Trend 5. Wealth Firms Implement ESG Asset Transparency Metrics as Regulators Standardize Sustainability Reporting.
A consistent methodology for classifying raw data (carbon emissions, temperature rise) can simplify the measurement of sustainability performance, making it easier for investors to select suitable ESG assets and helping advisors explain how these investments are environmentally friendly. ESG metrics and standardized reporting enable financial services firms to transparently disclose their sustainability practices, combating greenwashing and fostering stakeholder trust.
Trend 6. Digital Onboarding Increases Wealth Firm Revenues Through White Labeling While Accelerating Client Acquisition and Enhancing Compliance.
Smart automation in areas such as risk profiling, document signing, and asset transfers improves efficiency in client onboarding. White-labeled digital onboarding solutions can boost revenues for wealth firms. These firms can streamline the end-to-end journey – from prospecting to account opening – by capturing data early to power personalized value propositions, fostering stronger client relationships from the start, and offering wealth firms a comprehensive view of client needs and expectations across all life stages.
Trend 7. Wealth Firms Unify Operating Models to Provide a Consistent Experience to HNWIs Across Geographies.
By streamlining operations, wealth firms can tailor services to regional trends, paving the way to bridge the gap between clients in different wealth groups and geographical areas. With a global, client-centric operating model, interactions can be simplified so clients can access the full suite of services on an international scale through a single, unified point of contact.
Trend 8. Gen AI Copilots Can Boost Relationship Managers’ Productivity.
Gen AI copilots will automate time-consuming repetitive tasks, allowing relationship managers to use the saved time for more meaningful client interactions. This enables a focus on networking, building personal relationships, and fostering deeper connections. With AI copilots handling manual processes like transcription, scanning policy documents, and even suggesting potential offers or solutions, client-advisor conversations will become more efficient.
Trend 9. Real-World Asset Tokens Powered by Robust Blockchain Networks Improve Liquidity and Access.
Tokenization speeds up liquidity for RWA owners such as real estate and facilitates fractional investment in high-value assets. Blockchain networks streamline the RWA token exchange process, enabling 24/7 trading with increased security of valuable assets and reduced transaction costs. The tokenization of RWAs will affect asset classes unevenly. Assets with large market sizes and fewer regulatory hurdles are likely to be adopted earlier. Less liquid assets or those with inefficient market processes will gain significant advantages from tokenization.
Trend 10. “Cloud-Native” Platforms Expand Workflows and Enable Cost-Effective Wealth Management Processes.
“Cloud-native” platforms are designed with modular offerings, providing flexibility for wealth firms to scale use cases in line with their API strategy. The fast development cycles of “cloud-native” platforms versus “cloud-enabled” platforms allow for quicker adaptation to evolving market conditions and client needs. As clients and markets change, “cloud-native” platforms can scale up or down to accommodate data volumes. And the pay-as-you-go nature of this platform model supports cost efficiency.
For Funds Society, Madrid