Pibank US strengthened its expansion strategy in the U.S. market alongside VASS, a global firm specialized in digital transformation, following the development of a new digital banking platform designed to operate in one of the most complex and competitive regulatory environments in the world.
The project allowed the institution to launch a functional digital banking model in just six months under an MVP (Minimum Viable Product) framework, supported by a technological architecture built on Amazon Web Services and Salesforce solutions. According to both companies, the implementation also helped quadruple the initial client acquisition targets projected for this stage of growth.
Pibank US’s entry into the U.S. financial system required simultaneously addressing technological, regulatory, and operational challenges. The institution needed a platform capable of offering an agile and simple digital experience for users without compromising key aspects such as cybersecurity, scalability, and regulatory compliance.
To meet these needs, VASS designed a flexible infrastructure aimed at integrating different banking systems and enabling the gradual expansion of the institution’s digital operations.
“The collaboration with Pibank US focused on building a solid foundation of digital trust from the outset,” explained Javier Perez García, Global Head of Solutions & Delivery at VASS. The executive highlighted that the project was conceived to combine speed of deployment with high standards of security and user experience.
The platform incorporates biometric authentication tools, instant connectivity, and simplified digital processes to facilitate account opening and improve interaction with clients from the first point of contact.
For her part, María Peuriot, Executive Director of Pibank US, noted that the technology company quickly aligned itself with the institution’s strategic vision and supported the project’s execution through all its phases.
“Its ability to combine agility, technological expertise, and execution has been fundamental in building a robust and reliable application,” she stated.
The operation takes place in an environment of growing competition among digital banks and fintech platforms in the United States, where financial institutions are seeking to accelerate technological transformation processes to improve operational efficiency, user experience, and scalability.
VASS currently has more than 4,100 professionals and a presence in more than 50 countries. The company participates in digital transformation projects in sectors such as financial services, insurance, energy, telecommunications, retail, and public administration, specializing in areas such as artificial intelligence, process automation, digital experience, and data analytics.
