Jupiter has completed the renaming of Merian products in line with its existing fund range. The asset manager announced in a press release that, following its acquisition of Merian Global Investors in 2020, this decision is one of the final milestones in the creation of a single unified business operating solely under the Jupiter brand.
With immediate effect, Merian branded products will lose the Merian badge, instead taking on the Jupiter name and branding. For example, the Merian Gold & Silver Fund, managed by Ned Neylor-Leyland, will become the Jupiter Gold & Silver Fund.
While the majority of funds will make the switch to the Jupiter prefix, the Merian Systematic Equity fund range, headed by Ian Heslop and Amadeo Alentorn, will now be renamed to “Jupiter Merian”. Meaning, for example, the Merian North American Equity Fund will become the Jupiter Merian North American Equity Fund.
“We are delighted to have completed this project, making it clear that we are now one business with one brand, moving forward as one. The Jupiter brand has a long heritage. While the essence of the brand hasn’t changed, we believe that this new visual identity builds on this established heritage while also reflecting the active, innovative, international asset management firm we are today”, Phil Wagstaff, Jupiter’s Global Head of Distribution, said.
Broader brand refresh
Furthermore, as part of this rebranding process, the asset manager has launched a new website with a refreshed visual identity. Jupiter’s logo has been updated, and all fund collateral, including advertising, has also undergone a refresh. Going forward, all information and materials concerning the combined fund range can be found on the Jupiter website.
Por Funds Society, Madrid
Por Fórmate a Fondo