Bank of America has announced a multi-year partnership with global sports icon, entrepreneur, and philanthropist David Beckham, who will serve as ambassador of its global sports program Sports with Us.
The partnership will allow the former England national team player and current president and co-owner of Inter Miami to promote the bank’s entire portfolio of sports partnerships, which includes iconic brands and events aimed at driving progress, celebrating achievement, and supporting communities, according to BofA.
Sports with Us is built on a philosophy and investment focused on inspiring, connecting, and impacting communities through sport, the bank stated in a press release.
“Sport has the power to bring people together and create lasting impact for young people and communities around the world. I’ve seen firsthand how programs like Sports with Us drive real change and provide access and opportunities that are essential in our communities,” said Beckham.
“I applaud Brian Moynihan (CEO of BofA) and his team for their long-term plans to use sport as a force for change. I’m inspired by their efforts, which have led me to reflect on my own experiences both in sport and in my work with organizations like UNICEF. I’m proud to partner with Bank of America to expand this work and use my platform to spotlight their incredible and meaningful program,” he added.
The bank’s program draws on the firm’s extensive sports partnerships, which drive long-term investments in initiatives that promote youth participation, well-being, and opportunity across communities throughout the United States, while also delivering significant economic impact, BofA affirmed.
In 2026 and beyond, BofA will support major sporting events that leave a lasting impact and legacy, including the FIFA World Cup 26™, the Boston Marathon presented by Bank of America, the Masters Tournament and the Augusta National Women’s Amateur, the Bank of America Chicago Marathon, among many others.
“Sir David’s work to support communities around the world and his passion for helping others excel, reach goals, and engage in sport is unmatched. He shares our drive to connect and empower people through sport,” said David Tyrie, President of Marketing, Digital, and Retail Client Solutions at BofA. “With Sir David’s help, we’ll accelerate change and invest where it matters most,” he added.
