Last updated: 10:17 / Monday, 5 October 2015
55% of Total Inflows

Blockbuster Year for Mixed Asset Products in Europe

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Blockbuster Year for Mixed Asset Products in Europe
  • A mid-year report, based upon a new partnership between Broadridge and MackayWilliams LLP for data analysis and research, uncovers key investment trends in European fund and ETF market
  • “Low interest rates continue to drive flows into retail funds and mixed asset funds, in particular, are having a blockbuster year”, commented Diana Mackay, chief executive officer of MackayWilliams
  • The top fund firms by sales in July were BlackRock, DeAWM, GAM Holding, Intesa and Vanguard

Mixed asset mutual funds drove the bulk of long-term net inflows from European investors through July 31, 2015, according to new data released in two reports from Broadridge Financial Solutions, Inc.

The European Fund Market Mid-Year Review and July 2015 FundFlash Monthly Snapshot reports both detail continued momentum in mixed asset products - those that invest in equities, bonds, cash and other funds -  and strengthening equity investments following June’s market correction. The reports include commentary and insight based upon a new partnership between Broadridge and MackayWilliams LLP, a leading mutual fund market analysis and research company firm for the domestic pan-European and cross-border fund markets.

Additional findings from Broadridge’s reports include:

  • Investors pumped EUR 55 billion into European investment funds including EUR 31 billion into long term funds in July
  • Mixed asset products accounted for 55% (EUR 124 billion) of total inflows in the first half and 23% (EUR 7 billion) in July
  • The top three markets by estimate net sales in July were Italy, Germany, and the United Kingdom
  • The top fund firms by sales in July were BlackRock, DeAWM, GAM Holding, Intesa and Vanguard

“It’s been a challenging year for asset managers in Europe with some periods of intense market volatility and increasing competition coming from the banks,” said Diana Mackay, chief executive officer of MackayWilliams, “But low interest rates continue to drive flows into retail funds and mixed asset funds, in particular, are having a blockbuster year.”

“Our new partnership with MackayWilliams follows our recent acquisition of the Fiduciary Services and Competitive Intelligence unit from Thomson Reuters’ Lipper division,” said Frank Polefrone, senior vice president of Broadridge’s data and analytics business. “Together, these investments demonstrate our ongoing commitment to providing our clients with innovative data, analytics and insights to enhance their sales efforts.”

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