BBVA Global Wealth Advisors has announced the opening of a new office in Houston, Texas. This marks the first physical expansion in the United States by the Spanish bank’s wealth advisory and RIA arm since launching its initial headquarters in Miami in early 2024.
The new office represents a strategic step aligned with BBVA GWA’s long-term vision to increase its presence in key U.S. markets that offer both geographic proximity and economic relevance to its Latin American client base, the firm said in a statement.
“Houston represents more than just an additional office: it reflects our continued commitment to client access, market relevance, and the strategic acquisition of talent,” said Humberto García De Alba, CEO of BBVA Global Wealth Advisors. “We see strong demand among Latin American investors seeking sophisticated advisory services in stable and transparent jurisdictions like the United States,” added the executive, who took on the role less than a month ago but has been with the bank since 2002.
Founded to serve cross-border clients with complex wealth management needs, BBVA GWA is registered with the SEC as an investment advisor. The firm provides investment advisory services leveraging the global BBVA brand legacy.
The Houston office will serve as a client advisory hub and a platform to attract experienced professionals who share the firm’s client-centric philosophy, according to the statement. Houston’s status as an international hub for energy, healthcare, and finance—combined with its growing population of high-net-worth individuals—makes it an attractive market for BBVA GWA’s expansion, the firm added.
BBVA Global Wealth Advisors plans to selectively grow its national presence through measured, client-oriented expansion.
For Alba Menéndez
