Last updated: 08:55 / Tuesday, 13 January 2015
Joins from Vanguard

Franklin Square Hires Chief Marketing Officer to Strengthen Leadership in Alternative Investments

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Franklin Square Hires Chief Marketing Officer to Strengthen Leadership in Alternative Investments
  • Ms. Aldrich joins the firm after spending the last 10 years with Vanguard
  • Before joining Vanguard, Ms. Aldrich had a 13-year career at the Principal Financial Group

Franklin Square today has hired Berta Aldrich to serve as the firm's Chief Marketing Officer. Ms. Aldrich joins the firm after spending the last 10 years with Vanguard, where she held executive positions in marketing strategy and planning, loyalty operations and investment education.

"Berta is a highly respected marketer and educator in our industry and we are delighted she has joined Franklin Square," said Michael C. Forman, Chairman and CEO, Franklin Square. "Berta will help us further strengthen our position as a leader in alternative investments and our support for client and investor education programs."

In her most recent position as Head of Marketing Strategy for Vanguard, Ms. Aldrich led the channel marketing efforts for the growth and expansion of its $1 trillion dollar Financial Advisory Services division. She previously served as Department Head of Vanguard's Acquisition and Loyalty Marketing Operations, Marketing Executive to the Institutional Full-Service Retirement division and Head of Investor Education and Program Development. Before joining Vanguard, Ms. Aldrich had a 13-year career at the Principal Financial Group.

"Franklin Square is a leader in providing individual investors access to alternative investments historically reserved for large institutions," commented Ms. Aldrich. "I am excited to join such an innovative, dynamic firm and a team that places such great emphasis on investor protection, client care and civic engagement."

In 2013, Ms. Aldrich was named among Gramercy Institute's 20 Rising Stars in Financial Marketing. She holds an MBA with honors from St. Joseph's University and a BA in Finance from Iowa State University. Ms. Aldrich is a member of the board of directors for Camphill Special School and is a previous board member of the Mutual Fund Education Association.

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