ETF Securities, one of the world’s leading, independent providers of exchange traded products (ETPs), has hired former Head of EMEA Marketing at the CME Group, Caspar Robson, as Head of Marketing and Communications. Based in London, Mr Robson will report to ETF Securities’ Chief Executive Officer, Mark Weeks.
In his new role, Caspar Robson will be responsible for the development and implementation of marketing and communications strategies across the group globally. He will work closely with business lines and regional leadership teams to further strengthen the company’s brand and presence to deliver accelerated growth.
Mr Robson brings more than 20 years of experience to this role and was most recently at the CME Group where he built the international marketing team and developed targeted marketing strategies in the EMEA region and Asia as a key part of its globalisation strategy. He previously spent 6 years at the London Stock Exchange where he held a number of marketing functions, including Group Marketing Strategy Manager. He played an instrumental role in developing the LSE’s centralised group marketing unit and created the marketing strategy team. Prior to this he worked as a marketing strategy consultant, after completing an MBA at Warwick Business School, and for Investec Bank.
Commenting on the appointment, Mark Weeks, Chief Executive Officer, ETF Securities said: “This is an important time for ETF Securities as our aim is to intelligently diversify the business beyond commodities. Caspar is a skilled marketing professional with an extensive experience in implementing global marketing strategies. His appointment is key to ensuring that we develop our marketing capabilities to meet the needs of our clients, business units and distribution teams internationally as the business continues to grow.”