Dynasty Financial Partners recently announced that it has hired industry marketing veteran Gordon Abel as Senior Vice President, Director of Marketing. Based in New York and reporting directly to Dynasty CEO Shirl Penney, Mr. Abel will build on the firm’s success as one of the leading wealth management platforms for independent advisors. In addition, he will work with Dynasty’s Network firms on developing and growing their brands and marketing strategies.
Gordon Abel has had an extensive career working in financial services marketing at the highest level. Most recently, he worked at Google as Head of Industry, Financial Services overseeing the enterprise relationships for MasterCard and JPMorgan Chase. Prior to this role, he was Executive Director at JPMorgan Chase leading agency and strategic marketing partnerships as well as digital marketing across the firm.
Prior to joining JPMorgan Chase, Gordon spent five years as Director in various executive marketing roles for BlackRock/iShares and spent eleven years in agency management and marketing at Carat, Euro RSCG and SF Interactive as well as others.
According to Mr. Penney, “Dynasty recently passed the five year milestone and we are now ready for the next chapter in telling the Dynasty story. And, as the firms in the Dynasty Network grow, they also want to expand the visibility of their brands in their respective markets. Gordy has the vision, marketing expertise and leadership skills to take the Dynasty brand -- and our Network teams’ brands -- to a whole new level. We’re very excited to have him join the Dynasty family. We will continue to add high quality intellectual capital to help our clients enhance their experience with end clients and to grow their businesses.”
In this role, Mr. Abel will be responsible for all strategic brand architecture and marketing development for Dynasty Financial Partners. He will focus on leveraging new marketing platforms, technology and data to build awareness and heighten customer value across relevant channels. This will include driving engagement across the growing social media landscape, developing valuable thought leadership content for distribution, expanding efforts in mobile and video as well as optimizing website and search engine best practices. In addition, he will be the point person for all external marketing resource partners.
Mr. Abel said, “I’m honored and enthusiastic about joining fast-growing Dynasty Financial Partners and creating and executing a focused marketing strategy to expand our brand and grow the business. I saw this as a unique opportunity to help tell the story of the future of wealth management and to partner with some of the brightest entrepreneurial minds in finance in our community.”