An event held at the East Miami Hotel served as the perfect platform for the Brazilian holding Fictor, with stakes in food, financial services, and infrastructure, to announce its entry into the United States market through the opening of a new office in that Florida city. In this way, through Fictor US, the company expands its global presence. It already has a presence in Portugal.
The holding, with more than 3,000 employees and projected revenues of over 1 trillion dollars, will offer from North America products and services already proven in Brazil. The entry into the new market comes through its financial division. “The expansion is a strategic move aimed at generating revenue in strong currencies and expanding the proven business model,” the firm announced in a statement. The company’s business model is to invest its own capital and partner with local associates.
To support its entry into North America, Fictor recruited economist Jay Pelosky, one of the leading global investment consultants. Pelosky, former chief emerging markets strategist and global portfolio manager at Morgan Stanley, is currently principal advisor and director of TPW Advisory, an investment boutique based in New York specializing in global macroeconomics and portfolio strategy.
With experience in more than 50 countries, Pelosky played a key role in launching Morgan Stanley’s Latin American equity investment division, leading initiatives such as the Brazil Fund and the Latin American Discovery Fund. He has collaborated with Brazilian institutions such as Banco Itaú, in addition to leading macroeconomic strategies for Ohm Research. He is also a regular commentator on Bloomberg TV and Reuters.
“Entering the U.S. market is a major challenge, but also a great opportunity for Fictor. Having an expert like Jay Pelosky to guide our strategy gives us the confidence needed to navigate the U.S. economic landscape and accelerate growth. We expect the U.S. branch to contribute significantly to the group’s global revenues by 2030,” said Rafael Góis, partner and CEO of Fictor.
In the U.S., Fictor will launch operations by providing payroll-linked credit to the private sector starting in 2025, with $10 million in company capital.
“The strategy is to ‘test the model’ and, after the pilot phase, scale the operations,” Góis stated. “The target audience for this product is the lower-middle class and the working class in the United States,” he added.
The new U.S. office marks a natural evolution for the Brazilian holding, which seeks to strengthen its international presence and foster connections with investors and partner companies. Bruna Maccari, Managing Director, will lead Fictor US, supported by a team of American and Brazilian professionals.
Beyond the United States, Fictor has expanded its reach to other continents. Through an office in Lisbon (Portugal), opened last year on one of the city’s main avenues, the group has increased its participation in the local infrastructure and energy sectors.
Fictor’s energy division, Fictor Energia, announced in September 2024 that it will act as advisor to a renewable energy investment fund aimed at raising 50 million euros for innovative and profitable renewable energy projects in Portugal. The group also sponsors energy sector events, such as the Ibero-Brazilian Energy Conference (CONIBEN), held annually in Portugal’s capital.
