Allianz Life Insurance Company of North America (Allianz Life) announced this week its 2nd annual social media campaign, the #AllianzBirdies Challenge, taking place between Jan. 15th and Feb. 8th, the final day of the Allianz Championship at the Old Course at Broken Sound in Boca Raton, Fla. This year, every public mention on Twitter, Facebook and Instagram during that time period with the hashtag #AllianzBirdies will generate a $1 donation, up to a total of $40,000, for Junior Achievement of South Florida, with Allianz Life already committing a minimum of $10,000 to the organization.
“Last year’s inaugural #AllianzBirdies Challenge was a great success so we’re excited to expand the program in 2015. Our goal is to raise even more money for Junior Achievement in South Florida,” said Allianz Life Chief Marketing Officer Nancy Jones. “Junior Achievement’s commitment to helping young people build their financial literacy skills is a shared passion with Allianz Life and one which we’re thrilled to support through this exciting campaign.”
Photo Ops and Free Online Golf Game
In addition to golf fans using the #AllianzBirdies hashtag every time they witness a birdie from any of the legends of golf participating in the 2015 tournament, this year’s Challenge encourages people to share the hashtag in new ways, including via fun photos at the event. Volunteers from Junior Achievement of South Florida will be at the Allianz Championship Feb. 6-8, promoting photo opportunities in several ways, including a special #AllianzBirdies photo frame to enhance their digital photos.
Golf fans can also participate in the #AllianzBirdies Challenge by accessing the free golf game from World Golf Tour and playing in a virtual Allianz Championship tournament at the St. Andrews Links course between Jan. 15 and Feb. 15, 2015. Whenever players score a birdie during the virtual tournament, they will be prompted to share their accomplishment via social media with the #AllianzBirdies hashtag, which will generate an additional $1 donation to Junior Achievement of South Florida. Available online at WGT.com or via a free mobile app in the iTunes store, the game allows players to participate in monthly tournaments and a season-long points race with a championship in December 2015.
Focus on Financial Literacy, Lessons You’ve Learned
For anyone who can’t make it to the Allianz Championship, Allianz and Junior Achievement encourage people to share the #AllianzBirdies hashtag between Jan. 15 and Feb. 8 with social media posts that highlight the most important financial lesson they learned as kids and/or ways they see youth achieving great things in their community.
“We want to make financial literacy a significant part of the everyday experience for today’s youth, so we’re hopeful that more conversation on the topic through the #AllianzBirdies Challenge will help make that a reality,” said John Ray, Chairman of Junior Achievement of South Florida.
Follow Along Using Social Media
Starting Jan. 15, Allianz Life will share updates about the #AllianzBirdies Challenge via Twitter (@AllianzLife and @AllianzLifeNews) and Facebook (Facebook.com/AllianzLife). For more information about the #AllianzBirdies Challenge and the Allianz Championship, visit allianzchampionship.com.
With 13 chapters in Florida, Junior Achievement is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs. Allianz Life partners with Junior Achievement because of its focus on improving financial literacy. During the past two years, Allianz Life has donated more than $328,000 to Junior Achievement both in South Florida and in Minnesota, where the company is based.
The 2015 Allianz Championship is the first tournament of the early-season Florida swing for the Champions Tour. The Golf Channel will televise all three rounds on Feb. 6, 7, and 8 with tournament proceeds donated to the Boca Raton Regional Hospital.