The wealth management firm Insigneo announced the appointment of Héctor Equihua as senior client associate, based in the Laredo, Texas office.
Equihua will report to Minerva Santos, and his addition reinforces Insigneo’s investment to expand its strategic presence in Texas and meet the growing needs of international clients in the border region between the United States and Mexico, the company said in a statement.
“Héctor brings to our firm a unique combination of local knowledge and international perspective, and he will be supporting the daily operations of our team in Laredo while strengthening client relationships throughout the U.S.–Mexico region,” said Minerva Santos, managing director at Insigneo.
“I am convinced that this new role will allow me to continue growing, deliver impactful results, and contribute significantly to the success of the firm and our clients,” stated Héctor Equihua.
The newly appointed team member brings more than two decades of experience in the wealth management industry, having served at IBC Bank in Laredo, where he built a career focused on cross-border financial services, client relationship management, and operational excellence, Insigneo reported.
His professional background includes extensive collaboration with international clients, particularly in Mexico, as well as strategic initiatives in technology, regulatory compliance, and business development, the firm added.
Equihua also has a strong academic background. He holds a bachelor’s degree in financial management from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM, Guadalajara Campus, Mexico), an MBA from Texas A&M International University, and has completed executive education programs at the Southwest Graduate School of Banking (SWGSB).
