BECON Investment Management organized a breakfast for women in the financial industry in Miami at the Tiffany & Co location in the Design District. At the event, attendees were able to admire the store of the famous jewelry house, which was reopened a year ago after a renovation inspired by the connection that American artist and designer Louis Comfort Tiffany had with the city.
Alexia Young, International Sales Representative at BECON IM, was the host of the event and explained that the choice of location for the gathering was related to the desire to bring the firm’s clients together in a space that offers a “sensory experience” like no other.
As the group toured the location, guided by the jewelry store’s specialized staff, the women were able to admire the Bronze Venus Italica by Daniel Arsham, stunning hand-blown glass chandeliers by Venini, and captivating ceramic table lamps by artist Peter Lane.
On the second floor, they paused to view some of the store’s most exquisite jewels, such as a morganite ring, a gemstone from the beryl family—the same mineral family that includes other famous gems like emerald (green) and aquamarine (blue). Its characteristic color ranges from soft pink to peach, and it was given its name in 1911 in honor of the renowned banker J.P. Morgan, who was a gem collector and a major client of Tiffany & Co.
They also explained the story behind the brand’s famous blue box, the “Tiffany Blue Box”, one of the most recognizable symbols of luxury in the jewelry world and a marketing masterpiece. In 1845, the brand launched its first Blue Book, an annual catalog of fine jewelry, and chose a distinctive shade of blue for its cover. This catalog could not be requested; you were selected to receive it, and it became a symbol of social status in New York. Its color, which would later become known as Tiffany Blue, became synonymous with the brand. The catalog evolved into the box, and today it remains a coveted item and a symbol of exclusivity—to the extent that employees of the company are forbidden from giving away a box unless it accompanies a legitimate purchase.
The tour concluded with a breakfast in the “Comfort Lounge,” a speakeasy that pays tribute to Louis Comfort Tiffany, named after his estate, Comfort Lodge, which was located on the now-vanished Millionaire Row of Brickell Avenue in the 1930s.
Alexia Young wanted to remind attendees that, like the jewels of Tiffany & Co., the funds distributed by BECON Investments can also be considered gems within their respective asset classes.
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