Global Consumer Trends Robeco

Seven Reasons for the Rise of Retailer Zara

Date:

Seven Reasons for the Rise of Retailer Zara
CC-BY-SA-2.0, Flickr. Siete razones que avalan el éxito de Zara

Author: Fórmate a Fondo

  1. Low risk of fashion mistakes (risk of stocking the wrong line)
  2. People are attracted to the shop to discover new things - The company can easily cater to local consumer tastes
  3. Better positioned than its competitors
  4. A lot of growth potential in the countries they are already present
  5. Online shopping helps Inditex to grow quickly
  6. Innovative promotion of the brand