Cerulli’s report

Big Brands on Big Budgets: Global Managers Boost Marketing Headcount

Date:

Big Brands on Big Budgets: Global Managers Boost Marketing Headcount

Author: Alicia Miguel

  1. 77% of European asset managers expected to allocate more to marketing in 2014 and the trend will continue in 2015
  2. In Cerulli's U.S. proprietary survey of marketers, 78% of small and mid-size managers expected to increase their marketing budgets compared to 38% of large managers